InstantBusinessModelMappingRapidlyVisualize,Understand,Classify,Analyze,andDesign(VUCAD)BusinessModelConversa>ons
AllBusinessModelConversa1onsOnThePlanet
DealWithOnly3MarketGames(Pa=erns)
World-classCoachingonRequestSprintMap&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
AllBusinessModelConversa1onsOnThePlanet
DealWithOnly3MarketGames(Pa=erns)MARKETGAME(PaCern)
1-SidedConversaMon(Pipe;Chain)
2-SidedConversaMon
(PlaEorm:Valley)
MulM-SidedConversaMon
(PlaEorm:Diamond)
INSTAN
TBU
SINESSMODE
LSTRIP
World-classCoachingonRequestSprintMap&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
InstantBusinessModelMappingRapidlyVisualize,Understand,Classify,Analyze,andDesign(VUCAD)BusinessModelConversa>ons
AllBusinessModelConversa1onsOnThePlanet
DealWithOnly3MarketGames(Pa=erns)MARKETGAME(PaCern)
1-SidedConversaMon(Pipe;Chain)
2-SidedConversaMon
(PlaEorm:Valley)
MulM-SidedConversaMon
(PlaEorm:Diamond)
INSTAN
TBU
SINESSMODE
LSTRIP
World-classCoachingonRequestSprintMap&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Key:Request;Payment/Reward(WHY)Offer;Product/Service(WHAT)
InstantBusinessModelMappingRapidlyVisualize,Understand,Classify,Analyze,andDesign(VUCAD)BusinessModelConversa>ons
WHAT
WHY
HOW
WHO
AllBusinessModelConversa1onsOnThePlanet
DealWithOnly3MarketGames(Pa=erns)MARKETGAME(PaCern)
1-SidedConversaMon(Pipe;Chain)
2-SidedConversaMon
(PlaEorm:Valley)
MulM-SidedConversaMon
(PlaEorm:Diamond)
INSTAN
TBU
SINESSMODE
LSTRIP
HOW(Performer;Supplier)
World-classCoachingonRequestSprintMap&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
InstantBusinessModelMappingRapidlyVisualize,Understand,Classify,Analyze,andDesign(VUCAD)BusinessModelConversa>ons
WHAT
WHY
(Customer;Demander)WHO
Key:Request;Payment/Reward(WHY)Offer;Product/Service(WHAT)
AllBusinessModelConversa1onsOnThePlanet
DealWithOnly3MarketGames(Pa=erns)MARKETGAME(PaCern)
1-SidedConversaMon(Pipe;Chain)
2-SidedConversaMon
(PlaEorm:Valley)
MulM-SidedConversaMon
(PlaEorm:Diamond)
INSTAN
TBU
SINESSMODE
LSTRIP
ENTERPRISE(Performer;Supplier)
Customer(User/Payer;Demander)
World-classCoachingonRequestSprintMap&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
InstantBusinessModelMappingRapidlyVisualize,Understand,Classify,Analyze,andDesign(VUCAD)BusinessModelConversa>ons
Key:Request;Payment/Reward(WHY)Offer;Product/Service(WHAT)
AllBusinessModelConversa1onsOnThePlanet
DealWithOnly3MarketGames(Pa=erns)MARKETGAME(PaCern)
1-SidedConversaMon(Pipe;Chain)
2-SidedConversaMon
(PlaEorm:Valley)
MulM-SidedConversaMon
(PlaEorm:Diamond)
INSTAN
TBU
SINESSMODE
LSTRIP
ENTERPRISE(Performer;Supplier)
Customer(User/Payer;Demander)
World-classCoachingonRequestSprintMap&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
InstantBusinessModelMappingRapidlyVisualize,Understand,Classify,Analyze,andDesign(VUCAD)BusinessModelConversa>ons
Key:Request;Payment/Reward(WHY)Offer;Product/Service(WHAT)
AllBusinessModelConversa1onsOnThePlanet
DealWithOnly3MarketGames(Pa=erns)MARKETGAME(PaCern)
1-SidedConversaMon(Pipe;Chain)
2-SidedConversaMon
(PlaEorm:Valley)
MulM-SidedConversaMon
(PlaEorm:Diamond)
INSTAN
TBU
SINESSMODE
LSTRIP
ENTERPRISE(Performer;Supplier)
Customer(User/Payer;Demander)
World-classCoachingonRequestSprintMap&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
InstantBusinessModelMappingRapidlyVisualize,Understand,Classify,Analyze,andDesign(VUCAD)BusinessModelConversa>ons
Key:Request;Payment/Reward(WHY)Offer;Product/Service(WHAT)
BUSINESSMODELCLASSIFICATIONSYSTEM(Taxonomy/Visualiza1on)
BusinessModelPLATFORM
BusinessModelPIPE
World-classCoachingonRequestSprintMap&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
InstantBusinessModelMappingRapidlyVisualize,Understand,Classify,Analyze,andDesign(VUCAD)BusinessModelConversa>ons
BUSINESSMODELCLASSIFICATIONSYSTEM(Taxonomy/Visualiza1on)
BusinessModelPLATFORM
BusinessModelPIPE
LINEARMODELq 1-SidedConversa>onq OneMarketq OneCustomer
Segmentq OneValueCreatorq EconomiesofScale
NON-LINEARMODELq 2/3-SidedConversa>onq Two/Mul>-Marketsq Two/Mul>-Customer
Segmentsq One/Two/Mul>-ValueCreatorsq NetworkEffects;API
World-classCoachingonRequestSprintMap&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
InstantBusinessModelMappingRapidlyVisualize,Understand,Classify,Analyze,andDesign(VUCAD)BusinessModelConversa>ons
BUSINESSMODELCLASSIFICATIONSYSTEM(Taxonomy/Visualiza1on)
BusinessModelPLATFORM
BusinessModelPIPE
LINEARMODELq 1-SidedConversa>onq OneMarketq OneCustomer
Segmentq OneValueCreatorq EconomiesofScale
NON-LINEARMODELq 2/3-SidedConversa>onq Two/Mul>-Marketsq Two/Mul>-Customer
Segmentsq One/Two/Mul>-ValueCreatorsq NetworkEffects;API
World-classCoachingonRequestSprintMap&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
1-SIDEDMARKET/Conversa1on
Pipe
u Encyc.Britannicau Tradi.onalTaxiu Tradi.onalHotelu iPodu Tradi.onalNike
InstantBusinessModelMappingRapidlyVisualize,Understand,Classify,Analyze,andDesign(VUCAD)BusinessModelConversa>ons
BUSINESSMODELCLASSIFICATIONSYSTEM(Taxonomy/Visualiza1on)
BusinessModelPLATFORM
BusinessModelPIPE
2-SIDEDMARKET/Conversa1on
1-SIDEDMARKET/Conversa1on
LINEARMODELq 1-SidedConversa>onq OneMarketq OneCustomer
Segmentq OneValueCreatorq EconomiesofScale
NON-LINEARMODELq 2/3-SidedConversa>onq Two/Mul>-Marketsq Two/Mul>-Customer
Segmentsq One/Two/Mul>-ValueCreatorsq NetworkEffects;API
Pipe Valley
u Encyc.Britannicau Tradi.onalTaxiu Tradi.onalHotelu iPodu Tradi.onalNike
World-classCoachingonRequestSprintMap&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
InstantBusinessModelMappingRapidlyVisualize,Understand,Classify,Analyze,andDesign(VUCAD)BusinessModelConversa>ons
BUSINESSMODELCLASSIFICATIONSYSTEM(Taxonomy/Visualiza1on)
BusinessModelPLATFORM
BusinessModelPIPE
2-SIDEDMARKET/Conversa1on
MULTI-SIDEDMARKET/
Conversa1on
1-SIDEDMARKET/Conversa1on
LINEARMODELq 1-SidedConversa>onq OneMarketq OneCustomer
Segmentq OneValueCreatorq EconomiesofScale
NON-LINEARMODELq 2/3-SidedConversa>onq Two/Mul>-Marketsq Two/Mul>-Customer
Segmentsq One/Two/Mul>-ValueCreatorsq NetworkEffects;API
Pipe DiamondValley
u Encyc.Britannicau Tradi.onalTaxiu Tradi.onalHotelu iPodu Tradi.onalNike
u Wikipediau Uberu Airbnbu iPhoneu Nike+Accelerator
World-classCoachingonRequestSprintMap&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
InstantBusinessModelMappingRapidlyVisualize,Understand,Classify,Analyze,andDesign(VUCAD)BusinessModelConversa>ons
Pain/Delight(-/+):….....
WHY
WHEN
WHO
WHERE
WHAT
HOW
World-classCoachingonRequestSprintMap&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
BoldRequest/JobToGetDone(JTGD):..............................................
RequestSprintMap
RequestSprintMapRapidlyTestBoldIdeasandAchieveBoldGoals
Pain/Delight(-/+):….....
WHYProfit(Value)
WHENTime
WHOCustomer
WHERESpace/Context
WHATProduct/Offer
HOWProvider/Performer
World-classCoachingonRequestSprintMap&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
BoldRequest/JobToGetDone(JTGD):..............................................
RequestSprintMap
RequestSprintMapRapidlyTestBoldIdeasandAchieveBoldGoals
Pain/Delight(-/+):….....
WHYProfit(Value)
WHENTime
q WHOisthecustomer?
q HOWdoesorganizaMondeliverproduct/service?
WHOCustomer
WHERESpace/Context
WHATProduct/Offer
q WHATistheproduct/service?
q WHYdocustomerschooseproduct/service?
HOWProvider/Performer
World-classCoachingonRequestSprintMap&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
BoldRequest/JobToGetDone(JTGD):..............................................
RequestSprintMap
RequestSprintMapRapidlyTestBoldIdeasandAchieveBoldGoals
Pain/Delight(-/+):….....
WHYProfit(Value)
WHENTime
q WHOisthecustomer?
q HOWdoesorganizaMondeliverproduct/service?
WHOCustomer
WHERESpace/Context
WHATProduct/Offer
q WHATistheproduct/service?
q WHYdocustomerschooseproduct/service?
HOWProvider/Performer
World-classCoachingonRequestSprintMap&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
BoldRequest/JobToGetDone(JTGD):..............................................
RequestSprintMap
RequestSprintMapRapidlyTestBoldIdeasandAchieveBoldGoals
WHAT
WHY
HOW
WHO
BusinessModelStrip
Pain/Delight(-/+):….....
WHYProfit(Value)
WHENTime
WHOCustomer
WHERESpace/Context
WHATProduct/Offer
HOWProvider/Performer
World-classCoachingonRequestSprintMap&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
BoldRequest/JobToGetDone(JTGD):..............................................
RequestSprintMap
RequestSprintMapRapidlyTestBoldIdeasandAchieveBoldGoals
Pain/Delight(-/+):….....
WHYProfit(Value)
WHENTime
WHOCustomer
WHERESpace/Context
WHATProduct/Offer
HOWProvider/Performer
World-classCoachingonRequestSprintMap&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
BoldRequest/JobToGetDone(JTGD):..............................................
RequestSprintMap
RequestSprintMapRapidlyTestBoldIdeasandAchieveBoldGoals
WHAT
WHY
HOW
WHO
BusinessModelStrip
MARKETGAME(PaCern)
1-SidedConversaMon(Pipe;Chain)
2-SidedConversaMon
(PlaEorm:Valley)
MulM-SidedConversaMon
(PlaEorm:Diamond)
INSTAN
TBU
SINESSMODE
LSTRIP
World-classCoachingonRequestSprintMap&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Key:Request;Payment/Reward(WHY)Offer;Product/Service(WHAT)
Pain/Delight(-/+):….....BoldRequest/JobToGetDone(JTGD):..............................................
InstantBusinessModelMap(IBMM)q Future q Present q Past
WHAT
WHY
HOW
WHO
MARKETGAME(PaCern)
1-SidedConversaMon(Pipe;Chain)
2-SidedConversaMon
(PlaEorm:Valley)
MulM-SidedConversaMon
(PlaEorm:Diamond)
INSTAN
TBU
SINESSMODE
LSTRIP
World-classCoachingonRequestSprintMap&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Key:Request;Payment/Reward(WHY)Offer;Product/Service(WHAT)
Pain/Delight(-/+):….....BoldRequest/JobToGetDone(JTGD):..............................................
InstantBusinessModelMap(IBMM)q Future q Present q Past
WHAT
WHY
HOW
WHO
TOOL(ALTERNATIVES)
MARKETGAME(PaCern)
1-SidedConversaMon(Pipe;Chain)
2-SidedConversaMon
(PlaEorm:Valley)
MulM-SidedConversaMon
(PlaEorm:Diamond)
INSTAN
TBU
SINESSMODE
LSTRIP
ENTERPRISE(Performer;Supplier)
Customer(User/Payer;Demander)
World-classCoachingonRequestSprintMap&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Key:Request;Payment/Reward(WHY)Offer;Product/Service(WHAT)
Pain/Delight(-/+):….....BoldRequest/JobToGetDone(JTGD):..............................................
InstantBusinessModelMap(IBMM)q Future q Present q Past
MARKETGAME(PaCern)
1-SidedConversaMon(Pipe;Chain)
2-SidedConversaMon
(PlaEorm:Valley)
MulM-SidedConversaMon
(PlaEorm:Diamond)
INSTAN
TBU
SINESSMODE
LSTRIP
ENTERPRISE(Performer;Supplier)
Customer(User/Payer;Demander)
World-classCoachingonRequestSprintMap&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Key:Request;Payment/Reward(WHY)Offer;Product/Service(WHAT)
Pain/Delight(-/+):….....BoldRequest/JobToGetDone(JTGD):..............................................
TOOL(ALTERNATIVES)
InstantBusinessModelMap(IBMM)q Future q Present q Past
MARKETGAME(PaCern)
1-SidedConversaMon(Pipe;Chain)
2-SidedConversaMon
(PlaEorm;Valley)
MulM-SidedConversaMon
(PlaEorm;Diamond)
INSTAN
TBU
SINESSMODE
LSTRIP
World-classCoachingonRequestSprintMap&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Pain/Delight(-/+):….....BoldRequest/JobToGetDone(JTGD):..............................................
InstantBusinessModelMap(IBMM)q Future q Present q Past
MARKETGAME(PaCern)
1-SidedConversaMon(Pipe;Chain)
2-SidedConversaMon
(PlaEorm;Valley)
MulM-SidedConversaMon
(PlaEorm;Diamond)
INSTAN
TBU
SINESSMODE
LSTRIP
World-classCoachingonRequestSprintMap&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Pain/Delight(-/+):….....BoldRequest/JobToGetDone(JTGD):..............................................
TOOL(ALTERNATIVES)
InstantBusinessModelMap(IBMM)q Future q Present q Past
MARKETGAME(PaCern)
1-SidedConversaMon(Pipe;Chain)
2-SidedConversaMon
(PlaEorm;Valley)
MulM-SidedConversaMon
(PlaEorm;Diamond)
q AssetSaleq Bundling
(Supermarket)q Cellphoneq Disinterme-
dia1onq Frac1onaliza-
1onq Leasing(Rent)q LowTouch
(NoFrills)q Mul1level
Marke1ngq DoItYourself
q Nega1veOpera1ngCycleq Pay-as-
you-goq Pay-what-
you-wantq Product-
to-Serviceq Reverse
Auc1onq Standardi-
za1onq Subscrip-
1onClub
INSTAN
TBU
SINESSMODE
LSTRIP
World-classCoachingonRequestSprintMap&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Pain/Delight(-/+):….....BoldRequest/JobToGetDone(JTGD):..............................................
TOOL(ALTERNATIVES)
InstantBusinessModelMap(IBMM)q Future q Present q Past
MARKETGAME(PaCern)
1-SidedConversaMon(Pipe;Chain)
2-SidedConversaMon
(PlaEorm;Valley)
MulM-SidedConversaMon
(PlaEorm;Diamond)
q AssetSaleq Bundling
(Supermarket)q Cellphoneq Disinterme-
dia1onq Frac1onaliza-
1onq Leasing(Rent)q LowTouch
(NoFrills)q Mul1level
Marke1ngq DoItYourself
q Nega1veOpera1ngCycleq Pay-as-
you-goq Pay-what-
you-wantq Product-
to-Serviceq Reverse
Auc1onq Standardi-
za1onq Subscrip-
1onClub
q Adver1singq AffinityClubq Auc1on
(WithoutAds)q Bank
(Tradi1onal)q Brokerage
(Commission)q Co-crea1onq Da1ngClub
(Tradi1onal)q Freemium
(WithoutAds)
q Outsourcingq Partneringq Razor/
Bladesq Reverse
Razor/Blades
q ShoppingMall
INSTAN
TBU
SINESSMODE
LSTRIP
World-classCoachingonRequestSprintMap&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Pain/Delight(-/+):….....BoldRequest/JobToGetDone(JTGD):..............................................
TOOL(ALTERNATIVES)
InstantBusinessModelMap(IBMM)q Future q Present q Past
MARKETGAME(PaCern)
1-SidedConversaMon(Pipe;Chain)
2-SidedConversaMon
(PlaEorm;Valley)
MulM-SidedConversaMon
(PlaEorm;Diamond)
q AssetSaleq Bundling
(Supermarket)q Cellphoneq Disinterme-
dia1onq Frac1onaliza-
1onq Leasing(Rent)q LowTouch
(NoFrills)q Mul1level
Marke1ngq DoItYourself
q Nega1veOpera1ngCycleq Pay-as-
you-goq Pay-what-
you-wantq Product-
to-Serviceq Reverse
Auc1onq Standardi-
za1onq Subscrip-
1onClub
q Adver1singq AffinityClubq Auc1on
(WithoutAds)q Bank
(Tradi1onal)q Brokerage
(Commission)q Co-crea1onq Da1ngClub
(Tradi1onal)q Freemium
(WithoutAds)
q Outsourcingq Partneringq Razor/
Bladesq Reverse
Razor/Blades
q ShoppingMall
q Auc1on(withAd-Revenue)
q B2B-Mul1sided(FinancialServices)
q Crowdfund-ing
q Crowdsourc-ing(withAd-Revenue)
q Crowdsourc-ing(withCashDona1on)
q Freemium(withAd-Revenue)
q Healthcareq Razor/
Blades-Mul1sided(Gaming)
q StripClubq User
Communi-1es(WithAd-Revenue)
INSTAN
TBU
SINESSMODE
LSTRIP
World-classCoachingonRequestSprintMap&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Pain/Delight(-/+):….....BoldRequest/JobToGetDone(JTGD):..............................................
TOOL(ALTERNATIVES)
InstantBusinessModelMap(IBMM)q Future q Present q Past
q WHATistheproduct/service?
Pain/Delight(-/+):….....
WHYProfit(Value)
WHENTime
q WHOisthecustomer?
q HOWdoesorganizaMondeliverproduct/service?
WHOCustomer
WHERESpace/Context
WHATProduct/Offer
q WHYdocustomerschooseproduct/service?
HOWProvider/Performer
World-classCoachingonRequestSprintMap&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
RequestSprintMapBusinessModelStrip
InstantBusinessModelMap(IBMM)forSmartPhoneProject
BoldRequest/JobToGetDone(JTGD):Wouldyouliketoaccess/processinforma.onanywhere(any.me:24x7)?
MARKETGAME(PaCern)
1-SidedConversaMon(Pipe;Chain)
2-SidedConversaMon
(PlaEorm:Valley)
MulM-SidedConversaMon
(PlaEorm:Diamond)
INSTAN
TBU
SINESSMODE
LSTRIP
World-classCoachingonRequestSprintMap&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Pain/Delight(-/+):….....
TOOL(ALTERNATIVES)ü ClassiciPhone
InstantBusinessModelMap(IBMM)forSmartPhoneProjectq Future q Present ü Past(2007)
BoldRequest/JobToGetDone(JTGD):Wouldyouliketoaccess/processinforma.onanywhere(any.me:24x7)?
MARKETGAME(PaCern)
1-SidedConversaMon(Pipe;Chain)
2-SidedConversaMon
(PlaEorm:Valley)
MulM-SidedConversaMon
(PlaEorm:Diamond)
INSTAN
TBU
SINESSMODE
LSTRIP
World-classCoachingonRequestSprintMap&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Pain/Delight(-/+):….....
TOOL(ALTERNATIVES)ü ClassiciPhone
InstantBusinessModelMap(IBMM)forSmartPhoneProjectq Future q Present ü Past(2007)
BoldRequest/JobToGetDone(JTGD):Wouldyouliketoaccess/processinforma.onanywhere(any.me:24x7)?
Blackberry Palm
MARKETGAME(PaCern)
1-SidedConversaMon(Pipe;Chain)
2-SidedConversaMon
(PlaEorm:Valley)
MulM-SidedConversaMon
(PlaEorm:Diamond)
INSTAN
TBU
SINESSMODE
LSTRIP
World-classCoachingonRequestSprintMap&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Key:Request;Payment/Reward(WHY)Offer;Product/Service(WHAT)
Pain/Delight(-/+):….....
WHAT
WHY
HOW
WHO
TOOL(ALTERNATIVES)ü ClassiciPhone
InstantBusinessModelMap(IBMM)forSmartPhoneProject
BoldRequest/JobToGetDone(JTGD):Wouldyouliketoaccess/processinforma.onanywhere(any.me:24x7)?
q Future q Present ü Past(2007)
Blackberry Palm
MARKETGAME(PaCern)
1-SidedConversaMon(Pipe;Chain)
2-SidedConversaMon
(PlaEorm:Valley)
MulM-SidedConversaMon
(PlaEorm:Diamond)
INSTAN
TBU
SINESSMODE
LSTRIP
ENTERPRISE(Performer;Supplier)
Customer(User/Payer;Demander)
World-classCoachingonRequestSprintMap&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Key:Request;Payment/Reward(WHY)Offer;Product/Service(WHAT)
Pain/Delight(-/+):….....
TOOL(ALTERNATIVES)ü ClassiciPhone
InstantBusinessModelMap(IBMM)forSmartPhoneProject
BoldRequest/JobToGetDone(JTGD):Wouldyouliketoaccess/processinforma.onanywhere(any.me:24x7)?
q Future q Present ü Past(2007)
Blackberry Palm
MARKETGAME(PaCern)
1-SidedConversaMon(Pipe;Chain)
2-SidedConversaMon
(PlaEorm;Valley)
MulM-SidedConversaMon
(PlaEorm;Diamond)
INSTAN
TBU
SINESSMODE
LSTRIP
World-classCoachingonRequestSprintMap&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Pain/Delight(-/+):….....
TOOL(ALTERNATIVES)ü ClassiciPhone
InstantBusinessModelMap(IBMM)forSmartPhoneProject
BoldRequest/JobToGetDone(JTGD):Wouldyouliketoaccess/processinforma.onanywhere(any.me:24x7)?
q Future q Present ü Past(2007)
Blackberry Palm
MARKETGAME(PaCern)
1-SidedConversaMon(Pipe;Chain)
2-SidedConversaMon
(PlaEorm;Valley)
MulM-SidedConversaMon
(PlaEorm;Diamond)
ü AssetSaleü Bundling
(Supermarket)ü Cellphoneü Disinterme-
diaMonq Frac1onaliza-
1onq Leasing(Rent)q LowTouch
(NoFrills)q Mul1level
Marke1ngq DoItYourself
q Nega1veOpera1ngCycleq Pay-as-
you-goq Pay-what-
you-wantq Product-
to-Serviceq Reverse
Auc1onq Standardi-
za1onq Subscrip-
1onClub
q Adver1singq AffinityClubq Auc1on
(WithoutAds)q Bank
(Tradi1onal)q Brokerage
(Commission)q Co-crea1onq Da1ngClub
(Tradi1onal)q Freemium
(WithoutAds)
ü Outsourcingü Partneringq Razor/
Bladesq Reverse
Razor/Blades
ü ShoppingMall
q Auc1on(withAd-Revenue)
q B2B-Mul1sided(FinancialServices)
q Crowdfund-ing
q Crowdsourc-ing(withAd-Revenue)
q Crowdsourc-ing(withCashDona1on)
q Freemium(withAd-Revenue)
q Healthcareq Razor/
Blades-Mul1sided(Gaming)
q StripClubü User
Communi-Mes(WithAd-Revenue)
INSTAN
TBU
SINESSMODE
LSTRIP
World-classCoachingonRequestSprintMap&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Pain/Delight(-/+):….....
TOOL(ALTERNATIVES)ü ClassiciPhone
InstantBusinessModelMap(IBMM)forSmartPhoneProject
BoldRequest/JobToGetDone(JTGD):Wouldyouliketoaccess/processinforma.onanywhere(any.me:24x7)?
q Future q Present ü Past(2007)
Blackberry Palm
Pain/Delight(-/+):….....
WHYProfit(Value)
WHENTime
q WHOisthecustomer?
q HOWdoesorganizaMondeliverproduct/service?
WHOCustomer
WHERESpace/Context
WHATProduct/Offer
q WHYdocustomerschooseproduct/service?
HOWProvider/Performer
World-classCoachingonRequestSprintMap&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
RequestSprintMapBusinessModelStrip
InstantBusinessModelMap(IBMM)forMusicProject
BoldRequest/JobToGetDone(JTGD):Wouldyouliketolistentomusicanywhere(any.me:24x7)?
q WHATistheproduct/service?WHAT
WHY
HOW
WHO
MARKETGAME(PaCern)
1-SidedConversaMon(Pipe;Chain)
2-SidedConversaMon
(PlaEorm:Valley)
MulM-SidedConversaMon
(PlaEorm:Diamond)
INSTAN
TBU
SINESSMODE
LSTRIP
World-classCoachingonRequestSprintMap&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Pain/Delight(-/+):….....
TOOL(ALTERNATIVES)q PortableMusicPlayerq PortableCasse^ePlayerq PortableCompactDiscq MusicJukebox
InstantBusinessModelMap(IBMM)forMusicProjectq Future q Present q Past
BoldRequest/JobToGetDone(JTGD):Wouldyouliketolistentomusicanywhere(any.me:24x7)?
MARKETGAME(PaCern)
1-SidedConversaMon(Pipe;Chain)
2-SidedConversaMon
(PlaEorm:Valley)
MulM-SidedConversaMon
(PlaEorm:Diamond)
INSTAN
TBU
SINESSMODE
LSTRIP
World-classCoachingonRequestSprintMap&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Key:Request;Payment/Reward(WHY)Offer;Product/Service(WHAT)
Pain/Delight(-/+):….....
WHAT
WHY
HOW
WHO
BoldRequest/JobToGetDone(JTGD):Wouldyouliketolistentomusicanywhere(any.me:24x7)?
TOOL(ALTERNATIVES)q PortableMusicPlayerq PortableCasse^ePlayerq PortableCompactDiscq MusicJukebox
InstantBusinessModelMap(IBMM)forMusicProjectq Future q Present q Past
MARKETGAME(PaCern)
1-SidedConversaMon(Pipe;Chain)
2-SidedConversaMon
(PlaEorm:Valley)
MulM-SidedConversaMon
(PlaEorm:Diamond)
INSTAN
TBU
SINESSMODE
LSTRIP
ENTERPRISE(Performer;Supplier)
Customer(User/Payer;Demander)
World-classCoachingonRequestSprintMap&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Key:Request;Payment/Reward(WHY)Offer;Product/Service(WHAT)
Pain/Delight(-/+):….....
TOOL(ALTERNATIVES)q PortableMusicPlayerq PortableCasse^ePlayerq PortableCompactDiscq MusicJukebox
InstantBusinessModelMap(IBMM)forMusicProjectq Future q Present q Past
BoldRequest/JobToGetDone(JTGD):Wouldyouliketolistentomusicanywhere(any.me:24x7)?
MARKETGAME(PaCern)
1-SidedConversaMon(Pipe;Chain)
2-SidedConversaMon
(PlaEorm;Valley)
MulM-SidedConversaMon
(PlaEorm;Diamond)
INSTAN
TBU
SINESSMODE
LSTRIP
World-classCoachingonRequestSprintMap&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Pain/Delight(-/+):….....
TOOL(ALTERNATIVES)q PortableMusicPlayerq PortableCasse^ePlayerq PortableCompactDiscq MusicJukebox
InstantBusinessModelMap(IBMM)forMusicProjectq Future q Present q Past
BoldRequest/JobToGetDone(JTGD):Wouldyouliketolistentomusicanywhere(any.me:24x7)?
MARKETGAME(PaCern)
1-SidedConversaMon(Pipe;Chain)
2-SidedConversaMon
(PlaEorm;Valley)
MulM-SidedConversaMon
(PlaEorm;Diamond)
q AssetSaleq Bundling
(Supermarket)q Cellphoneq Disinterme-
dia1onq Frac1onaliza-
1onq Leasing(Rent)q LowTouch
(NoFrills)q Mul1level
Marke1ngq DoItYourself
q Nega1veOpera1ngCycleq Pay-as-
you-goq Pay-what-
you-wantq Product-
to-Serviceq Reverse
Auc1onq Standardi-
za1onq Subscrip-
1onClub
q Adver1singq AffinityClubq Auc1on
(WithoutAds)q Bank
(Tradi1onal)q Brokerage
(Commission)q Co-crea1onq Da1ngClub
(Tradi1onal)q Freemium
(WithoutAds)
q Outsourcingq Partneringq Razor/
Bladesq Reverse
Razor/Blades
q ShoppingMall
q Auc1on(withAd-Revenue)
q B2B-Mul1sided(FinancialServices)
q Crowdfund-ing
q Crowdsourc-ing(withAd-Revenue)
q Crowdsourc-ing(withCashDona1on)
q Freemium(withAd-Revenue)
q Healthcareq Razor/
Blades-Mul1sided(Gaming)
q StripClubq User
Communi-1es(WithAd-Revenue)
INSTAN
TBU
SINESSMODE
LSTRIP
World-classCoachingonRequestSprintMap&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Pain/Delight(-/+):….....
TOOL(ALTERNATIVES)q PortableMusicPlayerq PortableCasse^ePlayerq PortableCompactDiscq MusicJukebox
InstantBusinessModelMap(IBMM)forMusicProjectq Future q Present q Past
BoldRequest/JobToGetDone(JTGD):Wouldyouliketolistentomusicanywhere(any.me:24x7)?
Pain/Delight(-/+):….....
WHYProfit(Value)
WHENTime
q WHOisthecustomer?
q HOWdoesorganizaMondeliverproduct/service?
WHOCustomer
WHERESpace/Context
WHATProduct/Offer
q WHYdocustomerschooseproduct/service?
HOWProvider/Performer
World-classCoachingonRequestSprintMap&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
RequestSprintMapBusinessModelStrip
q WHATistheproduct/service?WHAT
WHY
HOW
WHO
BoldRequest/JobToGetDone(JTGD):Wouldyouliketoobtaininsightson...businessmodelvisualiza.on,improvement,andinnova.on(24x7)?
InstantBusinessModelMap(IBMM)forBookProject
MARKETGAME(PaCern)
1-SidedConversaMon(Pipe;Chain)
2-SidedConversaMon
(PlaEorm:Valley)
MulM-SidedConversaMon
(PlaEorm:Diamond)
INSTAN
TBU
SINESSMODE
LSTRIP
World-classCoachingonRequestSprintMap&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Pain/Delight(-/+):….....BoldRequest/JobToGetDone(JTGD):Wouldyouliketoobtaininsightson...businessmodelvisualiza.on,improvement,andinnova.on(24x7)?
TOOL(ALTERNATIVES)q Book(Hardcopy)q Book(Digital)q App(So`ware)q Wiki(Community)
InstantBusinessModelMap(IBMM)forBookProjectq Future q Present q Past
MARKETGAME(PaCern)
1-SidedConversaMon(Pipe;Chain)
2-SidedConversaMon
(PlaEorm:Valley)
MulM-SidedConversaMon
(PlaEorm:Diamond)
INSTAN
TBU
SINESSMODE
LSTRIP
World-classCoachingonRequestSprintMap&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Key:Request;Payment/Reward(WHY)Offer;Product/Service(WHAT)
Pain/Delight(-/+):….....
WHAT
WHY
HOW
WHO
TOOL(ALTERNATIVES)q Book(Hardcopy)q Book(Digital)q App(So`ware)q Wiki(Community)
InstantBusinessModelMap(IBMM)forBookProjectq Future q Present q Past
BoldRequest/JobToGetDone(JTGD):Wouldyouliketoobtaininsightson...businessmodelvisualiza.on,improvement,andinnova.on(24x7)?
MARKETGAME(PaCern)
1-SidedConversaMon(Pipe;Chain)
2-SidedConversaMon
(PlaEorm:Valley)
MulM-SidedConversaMon
(PlaEorm:Diamond)
INSTAN
TBU
SINESSMODE
LSTRIP
ENTERPRISE(Performer;Supplier)
Customer(User/Payer;Demander)
World-classCoachingonRequestSprintMap&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Key:Request;Payment/Reward(WHY)Offer;Product/Service(WHAT)
Pain/Delight(-/+):….....
TOOL(ALTERNATIVES)q Book(Hardcopy)q Book(Digital)q App(So`ware)q Wiki(Community)
InstantBusinessModelMap(IBMM)forBookProjectq Future q Present q Past
BoldRequest/JobToGetDone(JTGD):Wouldyouliketoobtaininsightson...businessmodelvisualiza.on,improvement,andinnova.on(24x7)?
MARKETGAME(PaCern)
1-SidedConversaMon(Pipe;Chain)
2-SidedConversaMon
(PlaEorm;Valley)
MulM-SidedConversaMon
(PlaEorm;Diamond)
INSTAN
TBU
SINESSMODE
LSTRIP
World-classCoachingonRequestSprintMap&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Pain/Delight(-/+):….....
TOOL(ALTERNATIVES)q Book(Hardcopy)q Book(Digital)q App(So`ware)q Wiki(Community)
InstantBusinessModelMap(IBMM)forBookProjectq Future q Present q Past
BoldRequest/JobToGetDone(JTGD):Wouldyouliketoobtaininsightson...businessmodelvisualiza.on,improvement,andinnova.on(24x7)?
MARKETGAME(PaCern)
1-SidedConversaMon(Pipe;Chain)
2-SidedConversaMon
(PlaEorm;Valley)
MulM-SidedConversaMon
(PlaEorm;Diamond)
q AssetSaleq Bundling
(Supermarket)q Cellphoneq Disinterme-
dia1onq Frac1onaliza-
1onq Leasing(Rent)q LowTouch
(NoFrills)q Mul1level
Marke1ngq DoItYourself
q Nega1veOpera1ngCycleq Pay-as-
you-goq Pay-what-
you-wantq Product-
to-Serviceq Reverse
Auc1onq Standardi-
za1onq Subscrip-
1onClub
q Adver1singq AffinityClubq Auc1on
(WithoutAds)q Bank
(Tradi1onal)q Brokerage
(Commission)q Co-crea1onq Da1ngClub
(Tradi1onal)q Freemium
(WithoutAds)
q Outsourcingq Partneringq Razor/
Bladesq Reverse
Razor/Blades
q ShoppingMall
q Auc1on(withAd-Revenue)
q B2B-Mul1sided(FinancialServices)
q Crowdfund-ing
q Crowdsourc-ing(withAd-Revenue)
q Crowdsourc-ing(withCashDona1on)
q Freemium(withAd-Revenue)
q Healthcareq Razor/
Blades-Mul1sided(Gaming)
q StripClubq User
Communi-1es(WithAd-Revenue)
INSTAN
TBU
SINESSMODE
LSTRIP
World-classCoachingonRequestSprintMap&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Pain/Delight(-/+):….....
TOOL(ALTERNATIVES)q Book(Hardcopy)q Book(Digital)q App(So`ware)q Wiki(Community)
InstantBusinessModelMap(IBMM)forBookProjectq Future q Present q Past
BoldRequest/JobToGetDone(JTGD):Wouldyouliketoobtaininsightson...businessmodelvisualiza.on,improvement,andinnova.on(24x7)?