Download - Instant Karma.pptx

7/27/2019 Instant Karma.pptx

1/14

Instant KarmaCommercialization of Asian Indian C

HS-301 Intro to Sociology

Group 8

Durgesh Bagri

Jitender Kumar

Bajaranj Lal Kudi


2/14

Overview

Cultural aspects Material (Dressing sense, Music, Fashion etc

Non-material (Social norms, Beliefs, Ethics et

Commercialization and mainstreaming.

Fashion, Yoga, Music, Bollywood Movies etc

Connection between Indian culture and we

audience.

Effects of Instant Karma on the ethnic identiAsian Indian Youth.


3/14

Study Work

Interviewed 30 female participants in San Fraarea.

Captured the regional and cultural diversity oIndia.

Asked to express views on their Background, Identification, cultural practices and views oncommercialization etc.

Ethnic identity formation of Asian Indian Yout

Content analysis focuses on famous magazinvanity fair, vogue, InStyle etc.


4/14

Commercialization of Asian IndiaCultural Products

Bollywood Films

Music

Fashion

Yoga


5/14

Bollywood Films

Bollywood director Mira Nair made a film whi

was great hit with the Americans.

It was a home made Bollywood style movie.

It won 6 awards also nominated for BAFTA aw


6/14

Devdas Won 44 awards also nominaforeign language independent film

Swades showed typical Indian village

collection of each movie was above

dollars.


7/14

Music

Hindi songs are popular in Hip-hop USA ind

DJ Quik sampled a Lata Mangeshkars son

it reached on 5th on Billboard chart.

Erick Sermon followed DJ Quik and sample

Hindi song in his React album.Many Hip-hop producers sampled Hindi so

which gained huge popularity in USA


8/14

Fashion

Mehandi evolved from Hindu marriage ritual to henna

tattoo.

Bindi

Evolution from religious symbol to decorativebody art.

Temporary Indianness way of making boldest

fashion statement without making any effort.

When Sumita hennas my hand and feet, I am ttime and place, a world o magic, passion and r


9/14

Fashion

Clothing

InStyle Magazine featured Indian inspire

fashions in Style file-titled Indian Summ

Traditional dress of India

Made with beautiful rich sari trims, swirli

intricate embroidery and chakra symbo


10/14

Yoga

Physical activity in health clubs in USA.

Yoga is in vogue in US.

Absolute vodka capitalizes popularity of

yoga.


11/14

Commercialization of Indian We

Matrimonial Sites.

Wadding Co-ordination agencies.

Wedding magazines

Wedding photographers

Brands


12/14

Arguments by author

Ethnic identities are mostly symbolic to w

audience.

Mistaken Identity

Ethnic identities to Asian Indians is impo

real.

In Indian villages wearing bindi, mehan

jangling Bengals gives instant karma.


13/14

Conclusion

Social consumption vs Social Acceptanc

Temporary vs Permanent.

Trends vs Tradition

Assurance vs Uncertainty.


14/14

Questions for Discussion

Does the commercialization process als

reproduce cultural stereotypes?

How do we inherit any type of culture?

Is there any kind of commercialization i

itself apart from Culture?

Do you think the title Instant Karma is an

appropriate one?