Bicycle Retailer & Industry News connects dealers and industry executives throughout North America, Europe and Asia. Whether through our highly trafficked website, email blasts or print, we reach the global bicycle market year-round.
Our readers have come to expect a keen focus on analysis, trends, data and the day-to-day reporting of major events affecting the industry.
VOICE Respected and knowledgeable editors deliver the news the industry needs to know now.
FREQUENCY We touch thousands of dealers and industry decision makers every day at www.bicycleretailer.com and in print 12 times a year.
INFLUENTIAL Our coverage helps decision makers at all levels understand the trends shaping the industry.
TRUST Since its founding in 1992, Bicycle Retailer & Industry News continues to be a trusted source of information worldwide.
JOURNALISM FOR THE TRADEJOURNALISM FOR THE TRADE
MEDIA KIT 2021
Email RequirementsOnly JPEG, GIF, and PNG format accepted. 75KB max file size for banners for highest performance and click through rates. High resolution, double density files are acceptable. Video advertisements need to be a link to a video hosted on YouTube, Vimeo, or Wistia.
Questions about specs for Email, or how to submit materials, please contact Ron Bertola at [email protected].
DIGITAL ADVERTISING RATESPosition Size Half month Full month
Sidewalls (Exclusive) 2000 x 1100 pixels $1,700 $2,500
Leaderboard BannerDesktop 1004 x 90 pixelsTablet 728 x 90 pixelsPhone 320 x 50 pixels
$1,210 $1,815
Right Rectangle - High * 300 x 250 pixels $860 $1,320
In-Article Rectangle (Exclusive) 300 x 250 pixels $875 $1,350
Homepage Newsfeed 600 x 150 pixels $780 $1,200
Right Skyscraper 300 x 600 pixels $750 $1,150
Right Rectangle - Mid * 300 x 250 pixels $645 $990
Right Rectangle - Low 300 x 250 pixels $425 $650
Exclusive Weekly Advertising OpportunitiesSidewalls 2000 x 1100 pixels $1,000/week
Homepage Native Ad Image, Headline, Text, Link $750/week
Homepage Autoplay Video MP4, MOV, AVI, WMV, YouTube, Vimeo $500/week
STATISTICS FOR BICYCLERETAILER.COM
350,000 page views/month
115,000 unique visits/month
50%/50% mobile/desktop
3,000+ social shares/month
E-NEWSLETTER RATES AND SPECS
Position Size Weekly MonthlyLeaderboard Banner 600 x 150 pixels $375 $1,125
Middle Banner 600 x 100 pixels $235 $705
Native Ad Image, headline, text, link $500 $1500
Lower Square 300 x 300 pixels $195 $450
Video YouTube or Vimeo link $500
Metrics from data provided by Google Analytics, Quantcast, AddThis, and MailChimp.
Newsletter Statistics
21,700 subscribers
31.8% open rate – 2x industry average
12.3% click rate – 3x industry average
Weekly NewslettersThe editorial staff produces two newsletters each week—a digest of key articles that have appeared on our website as well as a weekly wrap-up of new hires and a list of Help Wanted classified ads.
Sponsored EmailsAdvertisers can send exclusive, customized and targeted messages directly to our retail list as well as targeted messages that reach OE manufacturers. Price: Dealers Only: $2,500; Full list: $5,000. Audience: Approximately 5,200+ qualified bicycle industry subscribers, with 2,600+ independent and retail chain bicycle delears.
VISITOR DEMOGRAPHICS FOR BICYCLERETAILER.COM
76% Male
24% Female
68% 25-55
42% $100k+
79% College or graduate school
71% Based in the U.S.
Creative Requirements Only JPEG, GIF, PNG or HTML5 formats are accepted. Double density ads can also be supplied for retina displays. 150KB max file size for banners; 300KB max file size for sidewalls.
All animation, including loops, must stop at 30 seconds.
Video ad units max size is 512 MB with a max length of 30 seconds.
Sidewalls require 1024 pixels of white space in the center.
Our ad reps can discuss new or alternate digital advertising opportunities, and our on-site digital manager can advise and assist you with creating special advertising units.
Questions about specs for Web, or how to submit materials, please contact Ron Bertola at [email protected].
* Ads rotate through two positions.
DIGITAL ADVERTISING OVERVIEW
DIGITAL ADVERTISING BANNER AD PLACEMENTS
SIDEWALLThe sidewall ad replaces the website background and is offered as an exclusive to a single advertiser.
Size: 2000px wide x 1100px tall. Requires 1024px white space in the center. Important creative and calls to action should remain in an area no wider than 1440px. 300kb max file size.
Price: $1,700/half month, $2,500/Month, $1,000/Weekly
LEADERBOARDThe sidewall ad replaces the website background and is offered as an exclusive to a single advertiser. Limited to four advertisers in rotation.
Size: Three ad sizes should be supplied, one for each device display.Desktop: 1004 x 90 pixelsTablet: 728 x 90 pixelsPhone: 320 x 50 pixels
Price: $1,210/half month, $1,815/month
Side
wal
l dis
play
ad
Leaderboard display ad
Side
wal
l dis
play
ad
DIGITAL ADVERTISING BANNER AD PLACEMENTS
RIGHT RECTANGLE - HIGHThe right rectangle high position ad rotates through the top to ad slots. Ad is run of site. Limited to four advertisers in rotation.
Size: 300px wide x 250px tall
Price: $860/half month, $1,320/month
IN-ARTICLE RECTANGLEThe in-article ad appears to the left of the second paragraph on every article page through out the site. On mobile devices, the appears after the first paragraph and before the second paragraph. This ad is exclusive to a single advertiser.
Size: 300px wide x 250px tall
Price: $875/half month, $1,350/monthInline
RRH
RRH
DIGITAL ADVERTISING BANNER AD PLACEMENTS
HOMEPAGE NEWSFEEDThe homepage newsfeed ad appears after the second story teaser on the homepage. Limited to four advertisers in rotation.
Size: 600px wide x 150px tall. Add resizes dynamically to fit the device it is viewed on.
Price: $780/half month, $1,200/month
HOMEPAGE NATIVEThe homepage native ad is designed to look like an article on Bicycleretailer.com. Ad will appear as the fifth story and is exclusive to one advertiser for one week.
Size: This ad is sized dynamically based on provided content. Advertisers must submit the following:• Headline: 40-80 characters or approximately 5-10
words.• Body text: 200 characters or approximately 30 words
maximum.• Image: 200px x 200px.• URL: A link to a landing page.
Price: $750/week
Newsfeed
DIGITAL ADVERTISING BANNER AD PLACEMENTS
HOMEPAGE AUTOPLAY VIDEOThe homepage autoplay video is designed to begin playing as soon as the user scrolls it into the viewport. Video will be muted, but user interaction can enable sound or replay. Video can link out and may include a title.
Size: 640px wide x 360px tall
File Types: YouTube or Vimeo link or MP4, MOV, AVI, WMV, WebM, or OGG file. Raw files must less than 512 MB and shorter than 30 seconds. Submissions must be shared through a Dropbox, Google Drive or other reputable file sharing link Submit a URL and title along with your video.
Price: $500/week
SKYSCRAPERAppears in the right sidebar and is delivered sitewide. Limited to four advertisers in rotation.
Size: 300px wide x 600px tall
Price: $750/half month, $1,150/monthSkys
crap
er
Video
DIGITAL ADVERTISING BANNER AD PLACEMENTS
MIDDLE AND LOWER RECTANGLESThe middle rectangles appear in two positions in the right sidebar, above and below the skyscraper ad respectively, and the lower rectangle appears in the bottommost position in the right sidebar. Both ads are run of site. Limited to four advertisers in rotation.
Size: 300px wide x 250px tall
Price for Middle: $645/half month, $990/month
Price for Lower: $425/half month, $650/month
Feed
Mid
Mid
Lower
DIGITAL ADVERTISING CUSTOM OPPORTUNITIES
GIVEAWAYS, SWEEPSTAKES AND SURVEYSBRAIN is offering the opportunity for brands to partner with us to run a giveaway. A custom survey will enable brands to get direct feedback from our influential audience on questions of their choosing. Additionally, brands will acquire important email addresses to build their lists from interested contacts.
The giveaway will be promoted through BRAIN’s website, social media, and email channels throughout the duration of the giveaway.
Price: $2,500
Brands are responsible for supplying survey questions, the giveaway award, and fulfillment. BRAIN will provide a complete list of survey answers and email addresses of entrants upon close of the giveaway. Inquire for more details.
EMAIL BLASTSBRAIN is offering a limited number of opportunities to engage directly with its list of North American bicycle dealers, suppliers and executives through customized email blasts. This email list can be segmented to reach your target audience.
Guidelines:Email subject line: Max 150 charactersPreview text line: Max 150 charactersBody copy: 100-200 words performs best, but can be any reasonable length. Header image: 600px W x 250px H. Logo: If not in the header image, a logo image can also be provided.Call to action/URL: A call to action plus a link to a landing page.
Price: Dealers Only: $2,500; Full list: $5,000Audience: Approximately 5,200+ qualified bicycle industry subscribers, with 2,600+ independent and retail chain bicycle delears.
Email can be customized to meet your specifications. Please inquire.
Survey
Leaderboard
Native Ad
DIGITAL ADVERTISING EMAIL AD PLACEMENTS
Email RequirementsOnly JPEG, GIF, and PNG format accepted. 75KB max file size for banners for highest performance and click through rates. High resolution, double density files are acceptable. Video advertisements need to be a link to a video hosted on YouTube, Vimeo, or Wistia.
Questions about specs for Email, or how to submit materials, please contact Ron Bertola at [email protected].
E-NEWSLETTER RATES AND SPECS
Position Size Weekly MonthlyLeaderboard Banner 600 x 150 pixels $375 $1,125
Middle Banner 600 x 100 pixels $235 $705
Native Ad Image, text, link $500 $1500
Lower Square 300 x 300 pixels $195 $450
Video YouTube or Vimeo link $500
Newsletter Statistics
21,700 subscribers
31.8% open rate – 2x industry average
12.3% click rate – 3x industry average
Leaderboard
Middle Banner
Middle Banner
Video
LowerSquare
LowerSquare
ADVERTISING RATES12x 9x 6x 3x 1x
Full Page $2,716 $2,886 $3,056 $3,226 $3,596
1/2 Page $2,138 $2,270 $2,406 $2,542 $2,831
1/3 Page* $1,658 $1,752 $1,854 $1,964 $2,066
1/4 Page $1,254 $1,335 $1,411 $1,488 $1,568
Spread $4,076 $4,331 $4,586 $4,841 $5,092
Cover II $3,260 $3,319 $3,515 $3,710 $3,906
Cover III $2,975 $3,030 $3,209 $3,387 $3,566
Cover IV $3,200 $3,464 $3,581 $3,781 $3,932
Cover Banner $1,650 $1,825 $2,000 $2,250 $2,500
All ads run in print and digital edition. Web links included in your ad will be active in the digital edition.Other premium positions and preferred placement available upon request.
*This 1/3 page ad is exclusive to the monthly Tradewatch report
Custom Delivery OptionsWe can offer a number of print options ranging from custom catalogs, polybag inserts, bind-in cards, tip-ins and other products. Key pricing factors include size and weight. We also offer customized editori-al content for special projects.
Digital Edition Sponsorship We offer an exclusive sponsorship for our digital edition delivered 12 times a year to more than 5,000 digital subscribers. Your full-page digital message opens the edition. Your message includes a logo and a link to your web page. In addition, your sponsorship includes a logo and link to the magazine’s email announcement that delivers the digital edition to our subscriber base. Rate: $1,500/issue
1/2 Page Horizontal9.25” x 5.25” 235 x 133mm
1/3 Page Horizontal9.25” x 3.5” 235 x 89mm
1/2 Page Vertical4.375” x 10.875”
110 x 275mm
1/4 Page4.375” x 5.25”110 x 133mm
Cover banner5.75” x 1.75”
146mm x 44mm
Editorial Schedule
Issue Ads Close Ads Due
January Dec 4 Dec 9
February Jan 8 Jan 13
March Feb 5 Feb 10
April Mar 12 Mar 17
May Apr 9 Apr 14
June May 7 May 12
July Jun 11 Jun 16
August Jul 9 July 14
September Aug 6 Aug 11
October Sep 10 Sep 15
November Oct 8 Oct 13
December Nov 5 Nov 10
PRINT AD SPECS
51.1% IBDs • 7.5% Distributors • 6.7% Chain retailers
19.3% Manufacturers • 5.5% Reps • 7.1% Other
EDITORIAL HIGHLIGHTSWe produce several special editions including:
Sales Training Guide – January
Sea Otter Guide + Festival Gear Guide – April
Gear Guides – August and November
Print RequirementsElectronic files: All ad creative, photography, and illustrations must be created at a minimum of 300 dpi, saved as CMYK files and without spot colors. Files should be delivered as a press quality PDF.
WE ARE NOT RESPONSIBLE FOR THE IMAGE QUALITY OF LOW-RESOLUTION OR INCORRECTLY PRODUCED FILES.
Publication Trim Size: 10.25” x 11.875”Printing Process: Web OffsetPaper: 50-pound glossScreen: 133 lineDensity: 280% maximum tone density
Questions about specs for print or how to submit materials, please contact our production manager, Heather Arnold at [email protected].
Full Page with bleed10.5” x 12.125”
267 x 308mm(10.25”x11.875” trim)
9,000+Print circulation
27,000Total readership3 readers per copy*
5,000+Digital
circulation
PRINT ADVERTISINGFEBRUARY 2020
IN THIS ISSUE
STATE OF RETAIL
How will your business ̓typical customer profi le change in the next 3-5 years?page 10
Consumer Electronics Show becoming a popular showcase for e-bikes. page 8
Brad James, Owner Sports Garage
Cycling, Boulder, Colorado
By Dean Yobbi
BERLIN, N.H. — Reliving the good ol’ days is good
business, from the classic car market to the price of
vintage trading cards to the popularity of throwback
jerseys. Nostalgia has a price, and many consumers
willingly pay it.Carl Patry knows this.
Patry restores BMX bikes and components from
the 1970s and ’80s from his home in Berlin. The typi-
cal late baby boomer/early Generation X customer
comes calling with a fantasy to take a spin down
memory lane with their childhood bike or the one
they never got.
His side business of acquiring vintage BMX bikes
and components has paid off . He said he was sell-
ing two to three bikes a month through his eBay
store, Live Free or Die, and his eBay account, old-
schoolmy85, for prices ranging from $1,500-$3,000.
His business has been on hold since July because of
shoulder surgery. Most of his bikes are built to order,
and he has customers from as far away as Singapore,
London, Australia, and Norway. He also off ers resto-
ration services for components and replicates decals
from the past to serve the passionate crowd of vin-
tage BMXers building their own bikes.
“No one is going to get one of these (bikes) for
By Steve Frothingham
CARLSBAD, Calif. — It’s like a magician’s
sleight of hand: While suppliers and advo-
cacy groups were laying groundwork for e-
bike use on paved roads and trails, electric
mountain bikes began rolling onto trails (or
not) with li� le industry preparation.
At least that’s how Joe Vadeboncoeur sees
it. Joe V., as his many industry friends call
him, is retired from a long career at Trek,
where among other things, he helped devel-
op and market e-bikes. Now, he fi nds him-
self board president of a Wisconsin moun-
tain bike group, faced with developing policy
positions on e-bikes. Vadeboncoeur said he’s learned the in-
dustry has li� le idea how land managers
By Steve Frothingham
WASHINGTON — Importers have received
some relief, but tariff s on Chinese bike prod-
ucts remain at historically high levels and
uncertainty continues despite a preliminary
trade deal with China that President Donald
Trump called “a breakthrough.”
Trump signed the Phase 1 agreement on
Jan. 15. It calls for China to buy an additional
$200 billion in U.S. goods and services in the
next two years and pledge to reduce counter-
feits, protect U.S. intellectual property, and
Industry didn’t prepare for e-MTBs, former Trek exec saysJoe V. call for a fourth e-bike class for trail use
Uncertainty — and tari� s — continue after agreement with China
Just a phase
Revisionist historyBMX collectors debate restoration vs. reproduction
Roll: Bicycle Company expands reachpage 13
BMX page 18 UNCERTAINTY page 19
eMTBs page 20Thai bike and sports park generates fi tness and retail buzz. page 13
READERSHIP
FOR DETAILS, CONTACT: (805) 548-8780 OR [email protected]
A dazzling new hard-wearing custom finish on an
exclusive selection of our class-leading accessories.
INTRODUCING NEO METALLIC
MARKETPLACE & CLASSIFIEDS
Ad SpecsVertical - 2.125” x 5.25”Horizontal - 4.5” x 2.5”Website Digital Ad - 300w x 250h pixels
Questions about materials, please contact Ron Bertola: [email protected]
BRAIN is now offering a combined print + digital package exclusively to Marketplace advertisers at discounted rates. Expand your reach with an affordable investment and get your message in front of the widest industry audience possible.
Marketplace Print Exclusive Pricing Horizontal or Vertical 12x = $450/mo 6x = $475/mo 3x = $500/mo 1x = $700/mo
Marketplace Print + Website Display Package PricingHorizontal or Vertical + 300x250 Lower Banner 12x = $750/mo 6x = $800/mo 3x = $833/mo 1x = $1,100/mo
Digital Ad Creative Requirements Website banner Ad - 300w x250h pixels. Only JPEG, GIF, PNG or HTML5 formats are accepted. 150KB max file size for banners. All animation, including loops, must stop at 30 seconds. Feel free to submit up to 3 versions of artwork. Our system will optimize to give priority to the strongest performer.
Need help with
artwork? We can
help prepare your
ad materials for
any 3x+ package
investments.
300 x 250Website
display ad
PRINT DIGITAL
PRINT EXCLUSIVE PRINT + DIGITAL BONUS PACKAGE
ClassifiedsOur classified ads reach thousands of readers on the web and in print. Whether you’re selling a shop, hiring a mechanic or searching for executive level managers, our classifieds deliver. And it’s easy. You can post your own at www.bicycleretailer.com/classifieds. Our rates are highly competitive at $90 per column inch, or about 35 words without a logo. A logo ads one inch of space. Pay via credit card.
26
Bike Mechanic Wanted - Hermosa Beach, CA
Experienced mechanic for full-time
or part-time job at fun bike shop near the beach.
Voted best bike shop 2009-2020.
Most stay with us for years.
Pay is based on experience.
Law Offi ces ofSteven W. Hansen
Representing manufacturers,
distributors and retailers on all types
of legal issues since 1986.
Sign up for our newsletter at:www.swhlaw.com
(562) [email protected]
Fantic USA is hiring independent agents and agencies
With over 50 years of success
and a rich heritage in off-road
motorcycles, Fantic is expanding
its eMountain and eRoad bike
roll-out across North America.
We are seeking established
independent sales reps and
agencies with non-competing lines
and proven track records of
success to join the Fantic USA team.
Learn more about Fantic and how we
are leading the way in performance,
technology, and design at:
http://fantic-bikes.com/us/
Join Our Team
Special Agent Sales is looking to add
a team member to our established
Rep Group to cover DFW, North Texas
and Southern Oklahoma run and bike stores.
Please send a resume to:
Sales and Management Positions
J&B is always looking to
strengthen its inside sales,
product management, and facility
management teams across the
country, in each of our 11 locations:
Miami, FLRaleigh, NC
Schenectady, NY Birmingham, AL
Ft. Wayne, INWest Chester, PA Minneapolis, MNDallas-area, TX
Denver, COSeattle-area, WA
Redlands, CA
Sales and customer service-oriented
individuals with bicycle product and
retail experience are ideal.
Positions are full-time, Monday
through Friday. Compensation is
commensurate with experience.
J&B offers an unmatched benefi ts
package and opportunities for
advancement and relocation.
Please e-mail your resume to:[email protected].
Join the Cyclery USA Team
Cyclery USA, awarded America’s Best
Bike Shops for 7 years, a Top 25 Trek
dealer, and family owned since 1968.
Three locations, surrounded by great
road and mountain biking (Redlands
Classic, IMBA Ride Center).
We are bike-minded people with a
desire to share our passion
and knowledge of cycling with everyone we meet.
If you are positive, friendly, and
enjoy improving people’s lives
through cycling, join our team and
turn your passion into a career.
Register on line at: cycleryusa.com
SALES REPRESENTATIVE POSITION
MIAMI FLORIDA AREA
Established rep group with
established lines looking for a self
motivated rep to join our team.
Do you have a passion for the
bicycle industry and would enjoy
getting out and visiting dealers?
Do you have a proven record in selling?
If this is you please send resume to:
Service and Retail Manager Position
The Wheel Mill Indoor Bike Park
is expanding its Service and
Retail capacity and looking for
an inclusive-minded, experienced,
and innovative Manager for both.
Year round employment.
Send resume to: [email protected]
Thanks!
Mechanic wanted
Experienced mechanic for a growing
shop in the Sun Valley Idaho area!
Super amazing riding and awesome
work environment with tons of growth potential!
Idaho Cycles is a service oriented
shop carrying Cannondale and Evil.
NW Ohio Service Technician Openings
Cycle Werks is currently hiring
experienced service technicians.
Full time, year-round employment.
We have three locations in Bowling
Green, Whitehouse and Sylvania Ohio.
Benefi ts include paid vacation, IRA
with employer match.
Bicycle Emporium Auburn
Seeks Another Staff Memeber
We’re looking for another quality
industry mechanic and sales person.
At Bicycle Emporium you’ll
need to be a multi tasker and
be very knowledgeable on the new cycling world.
Best wages and a great place to work.
For more details email:
Purchaser Position - BTI
Location: Santa Fe, NM
Come join BTI’s team at 7000
feet in the Rocky Mountains!
BTI’s Purchasing Dept is seeking a
candidate with analytical skills and an
interest in cycling industry trends.
FT, competitive pay and benefi ts.
Bicycle Business for Sale
Established retail bike shop for sale
with year-round business in a popular
southwest Florida vacation area.
This shop carries bikes for seasonal
and local clientele of all levels.
High-performance road bikes,
recumbent, and tandem bikes
available for rent as well as offering
Segway tours along the bike paths
around the area.
Features a full-service bike mechanic
workshop. Live, work, and ride where
snow is never a problem.
Call Eric (239) 851-3699 or email
[email protected] for more information.
Stromer Customer Service and Sales Support Manager
Stromer USA, located in Vista, CA, is
looking for a Customer Service and
Sales Support Manager to handle the
US and Canada markets.
This individual will be the main
service point of contact for our
retailers and end user customers.
The ability to communicate
effectively and effi ciently with good
organizational skills is key.
Bicycle industry experience
preferred as well as a technical
background in ebikes.
Knowledge of ERP systems required.
Competitive compensation package,
health insurance, 401K.
Parlee Cycles: Custom Fabrication
- Carbon Fiber Bicycle Parts
We are currently seeking a reliable,
hard-working production member
of the Parlee Cycles Custom Production Team.
As part of this team your mission is
to make fl awless carbon parts that
help Parlee Cycles produce bicycles
that reach our high standards all while
supporting the rest of the team. You
will need to be reliable and punctual,
with experience in a manufacturing/
production setting and eager to learn
how to create high quality carbon parts.
Job Posting: https://parleecycles.com/
category/careers/
Leatt: Independent Outside Reps & Agencies
Leatt® is seeking Independent
Bicycle Reps to represent our MTB
helmet, apparel, shoe, and protection
line in So-Cal, Southwest, Great
Lakes, Midwest, North East, Mid-
Atlantic, South-East.
Please send your resume to:[email protected]
Part Time Marketing Position @ Janus Cycle Group
Janus Cycle Group is seeking
talented individual with a fi ne eye
for detail that enjoys working in a
fast paced environment, excellent at
multitasking. Should have a minimum
of 3 to 5 years marketing experience.
Bicycle Manufacturer Customer Service
Fast-growing NYC based team is
looking for someone with a passion
for bicycles, riders, and excellent
people skills to join us.
Duties:• Support: provide phone and email
support, ensuring customers receive
the best possible solutions to pre-
sales questions and post-purchase
technical needs.• Customer Experience Content:
Create technical bulletins, and media
content
Requirements
• Supportive attitude with customers
seeking solutions• Strong bike mechanical/
troubleshooting knowledge
• Strong computer skills• Ability to travel as needed for fl eet
support
Full time salary position with benefi ts.
Weekend work required.
Experienced Bicycle Mechanic needed in Davis, CA
Ken’s Bike-Ski-Board, the area’s
#1-rated cycling store, is looking for
experienced career bike mechanics
to diagnose, troubleshoot & repair
our clients’ bicycles of all types - and
build new bicycles - in our busy, fast-
paced, just-remodeled store.
Full-time, year-round work with
overtime opportunities in season.
Applicants must have excellent
references, cycling knowledge and
proven mechanical skills including
3+ years work in an established bike shop.
Benefi ts include health, dental, vision
& chiropractic coverage, paid vacation
and matching IRA contributions plus
fl exible scheduling, paid sick leave,
discounts on bicycle, ski & board gear
+ lift tickets at nearby resorts, and a
safe, fun, healthy work environment
in one of the best cycling markets in the US.
Qualifi ed candidates are encouraged
to apply online at:
www.kensbikeski.com/articles/join-
our-team-pg295.htm.
CLASSIFIEDS
Post your own classified at bicycleretailer.com/classifieds.
Online and
in print!
SALES
SVP, Sales & Business Development Tommy O’Hare(415) [email protected]
Sales - WestGary Newkirk(949) [email protected]
Sales - Mountain RegionEllen Butler(720) [email protected]
Sales - EastKarl Wiedemann(203) 906-5806 [email protected]
Sales - Midwest Kingwill CompanyBarry and Jim Kingwill(847) 537-9196 Fax: (847) 537-6519 [email protected]@kingwillco.com
Sales - EuropeUwe WeissflogCell: +49 (0) 170-316-4035Tel: +49 (0) [email protected]
Sales - Italy, Switzerland Ediconsult InternazionaleTel: +39 10 583 684 Fax: +39 10 566 [email protected]
Sales - Taiwan Wheel Giant Inc.Tel: +886-4-7360794 & 5Fax: +886-4-7357860 or [email protected]
Account ManagerRon Bertola(949) 300-0502 [email protected]
EDITORIALEditor-in-Chief Steve Frothingham(720) [email protected]
Managing Editor Dean Yobbi(954) [email protected]
Design and Digital Manager Colin O’Brien(970) [email protected]
Sales Training GuideTell our thousands of retail readers about your company in your own words with a focus on products that deliver bottom-line profits for IBDs. A two-page spread allows you to tell your story backed by a full-page of advertising—a one-two punch for your company. It will also be distributed as part of our January issue digital distribution.
Sea Otter GuideSea Otter is the industry’s must-attend consumer event timed perfectly as the spring selling season gets underway. With a circulation of 30,000 guides delivered on-site, with additional distribution in the April issues of BRAIN and VeloNews, plus a digital edition emailed to tens of thousands of Sea Otter enthusiasts, the Guide is a must-buy as the season opens.
Gear GuidesYou get the magazine’s full retail circulation—both print and digital—with a cost-effective message in our August and November Gear Guide. And in April, get bonus distribution in the Sea Otter guide. Provide us a photo and your message and we do the rest. And the rates make it a bargain—$650 for a single issue; $1,200 for both.
Special IssuesAdvertising Rates
Full Page: $3,950Half Page: $2,950Quarter Page: $1,895 Sixth Page: $950 Cover II: $4,150Cover III: $3,750 Cover IV: $4,295 Gear Guide: $650
Two-page spread $3,350 January issue
Ad rates One ad: $650 Two ads or two issues: $1,200
SPECIAL ISSUES
April 2020 31ADVERTISEMENT
GEAR GUIDEGiroThe Giro Ventana shoe was born and bred to navigate the demands of all-mountain adventures and all-day trail riding when comfort and confidence are essential on and off the bike.
The Ventana is built around a stout nylon shank proven on the DH World Cup circuit to power the pedals efficiently and combined with an injected EVA cushioning midsole plus our exclusive Sensor® rubber outsole that inspires confidence when scrambling over rocks and logs. The fit is secure and supportive thanks to a BOA® micro-adjustable buckle and forefoot strap closure, while a reinforced heel and toe box offer protection from scrapes and impacts.
MSRP: $180 Website: www.giro.com
MSRP: $35.99 Website: ikorlabs.com/product/ikor-recovery-shot-6pack
Proven to reduce RPE values by an avg of 24% while simultaneously providing a 3% power retention during prolonged workouts and racing.
The Ultra Recovery formulation of tart cherry, liposomal encapsulated full spectrum hemp extract, hyaluronic acid, beet juice, raspberry juice, turmeric, and ginger aids in lessening the eff ects of infl ammation and oxidative stress. Allowing the user to perform better.
Experience for your self and get 20% off with code GearGuide.
The ONLY Scientifi cally Backed CBD Brand: iKOR Labsʼ Recovery Shot
VanDOit Camper VansVanDOit Camper Vans gives adventurers an innovative, modular, and aff ordable camper van option for every type of adventure. The VanDOit Camper Van is a converted Ford Transit 350 XLT and can be used as a primary-everyday vehicle with between 2-11 removable passenger seating- convertible to a business van or anything in between because of its modular system. We take trade-ins on any vehicles and off er fi nancing as well. The VanDOit “gear slide” was created to accommodate cyclists for hauling and working on bikes. Haul your toys, do your business, and call it home! “LIV” Anywhere, “DO” Anything! You VanDOit.
MSRP: $48,800-$108,800 Website: www.vandoit.com
LEM Helmets Motiv™AirThe new, lightweight MotivAir features proprietary exoCarbon™ technology, an unmatched strength-to-weight ratio, and improved low-energy and oblique impact management. The high-performance helmet weighs an impressive 220 grams (size M). The MotivAir fl ips cycling helmet technology inside out – literally. Its innovative construction moves the interior structure to the exterior of the helmet. Using LEMʼs revolutionary exoCarbon tech, a full-carbon exterior shell off ers advanced high and low-energy impact management due to its dynamic construction of a hard outershell and internal low-density EPS foam. It also features an aero, compact design and 23 vents for cooling. Available in 6 colorways.
MSRP: $225 Website: lemhelmets.com
QuaiISOS 33 Enduro pro priced at $1299 is the fl agship product and the embodiment of Quaiʼs wheel science approach. #1 our tech - “Radially Staggered Lacing” balances overall tension by adjusting bracing angles. #2. Service – Lifetime warranty weʼve got your wheels covered! #3. Cost savings well priced at $1299. With 33mm inner width, they are perfect fi t for any aggressive tire set up. You can now demo a pair pre-installed with Maxxis Tires. Visit us at www.ridequai.com to learn more.
MSRP: $1,299 Website: www.ridequai.com
Stan’s NoTubes DART ToolWe developed the Dual Action Repair for Tubeless (DART) to fix damaged tires faster, easier and better than existing plug tools. While traditional tire plugs try to wedge rubber strips into a puncture, the DART creates a chemical reaction with your Stan’s sealant to quickly form a permanent airtight bond. The DART’s plastic tip is barbed to anchor firmly in place and stay put during even the most aggressive riding while being safer for rims, rim tape, and your hands. It all fits together in a compact tool that easily fits in any pocket or pack!
MSRP: $25 Website: www.notubes.com
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GEAR GUIDEBar Fly Bike RACE FLIPPERBar Fly Bike’s newest mount attaches bicycle GPS computers to a GoPro base, including Bontrager BLENDR and BMC ICS. The aluminum Flipper puts your computer front and center with no handlebar interference. It can be “flipped” up or down depending on the size of your computer and cable clearance. The Race Flipper includes computer heads for Garmin / HammerHead, Wahoo / Pioneer SGX-CA600, Cateye, Bryton, Polar and Mio. Optional accessories include a Lezyne computer head and Race GoPro Base. The optional Base allows you to mount a camera or GoPro compatible light under your computer.
MSRP: $49.95 Website: www.barflybike.com
Hogback Gravel by Blue Competition CyclesHOGBACK and the new HOGBACK RACE are BLUEʼs gravel bikes. Made from high-modulus carbon-fi ber and designed for avid gravel riders, serious racers, and those adventurous at heart who like a fast, comfortable ride. New for 2020 the RACE edition combines aero tubing and fully-hidden cabling for more speed with exceptional tire clearance up to 700x42mm. Select one of BLUEʼs fi ve build choices from SRAM Red/Force eTap to the Shimano GRX line. Then customize your rideʼs crank length, cassette size, power meter and wheels. Buy direct and save on a full line of road, gravel, triathlon and cyclocross bikes.
MSRP: $3,150Website: rideblue.com
KHS Envoy 200 (Ladies)Finally, a quality commuter bicycle that won’t break the bank! New for 2020 is the updated KHS Envoy 200 commuter and city bike. A class 2 e-bike, it features a Bafang E-assist rear hub motor, with easy controls, ample power for any hill, and battery life for miles and miles of carefree riding. It also features Shimano Altus shifters and derailleurs, front and rear fenders, an alloy rear rack, and an easy to use centerstand-perfect for commuting or neighborhood cruising.
MSRP: $1,699 Website: khsbicycles.com
GiroEnjoy exceptional breathability, modern technology, and seamless comfort on the trails ahead in the new Giro Xnetic Trail Glove.
The new Xnetic Trail Glove redefines the cutting edge of glove-making technology. By leveraging the advanced Xnetic knit construction techniques Giro has pioneered in footwear, they’ve created a lightweight trail glove with a seamless one-piece backhand that contours with your hand like a second skin, for the ultimate in fit, breathability, and comfort.
MSRP: $38 Website: www.giro.com
Fluid Sports NutritionThe offi cial hydration partner of Sea Otter - Fluid makes delicious on-the-bike hydration and post-workout recovery drink mixes. Born & made in California, all Fluid products follow a no-nonsense approach: the nutrients you need + a taste youʼll actually enjoy. Put Fluid Performance, our Cramp Crushing Endurance Fuel, to the test during your toughest rides. Then, try Fluid Recovery, our Muscle Mending Post-Workout mix for excellent muscle recovery. Cheers!
Social: @fl uidnutrition Email: info@fl uidnutrition.comWebsite: fl uidnutrition.com
Two Wheel GearPannier Backpack ConvertibleWith two convenient pack modes, you can attach the Pannier Backpack to your bike rack and then quickly transform it into a backpack for effi cient carrying. There are two offi ce-appropriate sizes (22 Litres or 30 Litres) organized with accessory pockets, padded laptop access and exterior helmet attachments to fi t all carry needs. The waterproof materials, refl ective accents and added fl uorescent rain cover guarantee all-season confi dence for commuting to work or school.
MSRP: $159.00Website: www.twowheelgear.com
5720 Flatiron Parkway • Boulder CO 80504 USA • 303-440-0601
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