GiftlessSocial Gift Recommendations
Paul HayesAdam Neumann
First acquisition offer
pre-revenue :)
How does Giftless get better the more users it has?
Brainstorming ideas
Users- See what interests and products other “friends” of the intended recipient have been browsing and liking
- Leave comments on interests and products that can be read by other “friends” of the recipient.
System- the more clicks a gift suggestion gets, the more Gifltess weights towards that gift
- as we gather data we might derive that music & clothing are the most popular gift categories so we prioritise those.
- as we gather data we might derive that music t-shirts are more popular then music cds as gifts so we can prioritise those
- We discover there's a relationship between number of interactions a user has with someone and how much that user is willing to spend on them
- We might derive that people from Australia have a bias towards gifting books versus USA who has a bias towards gifting albums so we can prioritise on location specific data
Goals, metrics and funnels, oh my!
Twitter and Facebook users is high percentage converting traffic.
Other traffic sources including linkedin, hacker news and forum posting is low percentage converting traffic
Decent signup rates (according to Andrew Chen & Noah Kagan)
Surprising facebook AD CTR data
Demographics of Giftless signups #59 - #155
Landing page redesign - first attempt
Second attempt - Warmer
Third attempt - getting close to nailing it
Colour palette @ top left of screen
100%
16.31%
X%
X%
0%
0%
Unique Visitors
Signup with Facebook
Minimum revenue
> Break even revenue
Click through to a store
Create reminders
We are working towards having a more indepth understanding of
our funnel
Our initial understanding of our funnel
Be able to track Facebook ads conversions (signups)Be able to track social media campaign conversions
Finalise & Implement New Landing PageProblem interviews for reminders
implement basic remindersSetup Optimizely on Landing Page
Week 5 goals
GiftlessSocial Gift Recommendations
Paul HayesAdam Neumann