Connect with Stenden via Social Media
26 May 2011
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http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
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an introduction
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foto: Judith van der Meulen
De Ondernemers BV
New Business Development
Social Media Strategy
Open Innovation
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www.onsboek.nl
“Entrepreneurship”
€26,95
Pearson Education Uitgeverij
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!""#$%&"'%!'()*$
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and you?
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Questions?
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Get on with it!
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@gapingvoid
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Connect with Stenden via Social Media
26 May 2011
Without you!?!By students!
and teachers!
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people
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so many buzz wordsand weird terminology
RSSCrowdsourcing
Chat
Social Bookmarking
Open source
Web2.0Sociaal networks
Data mining
Tagging
Check-ins
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the conversation
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contact conversation content
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.........
...
...
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the essence
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conversations
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<<rewind
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backgrounds
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UnderstandingSocial Media
in 3 steps
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Social Media
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buzz-word
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paradigm shift
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UnderstandingSocial Media
step 1:
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know your problem
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know your problems
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- Nederland 2006 -33
- Nederland 2006 -34
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0 20 20 30 30 ~
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0 20 20 30 30 ~
DIGITAL NATIVES
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0 20 20 30 30 ~
DIGITAL IMMIGRANTS
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0 20 20 30 30 ~
DIGITAL DODO’s
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age matters
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something else changed:
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information is free
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http://www.flickr.com/photos/inju/112082907/
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TV
http://www.flickr.com/photos/roadsidepictures/276395210/
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Radio
http://www.flickr.com/photos/imh/3297961043/
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http://www.storytellersmediagroup.com/
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gate keepers
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gate keepers
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blogs
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sharing
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http://www.flickr.com/photos/scott_rtw/1350993666/
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I’m not alone
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http://www.flickr.com/photos/differentperspective/114394347/
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we have influence
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an example
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2006:
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let’s google first...
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Dell’s headache
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serious headache!
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it worked!
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Conversation
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UnderstandingSocial Media
step 2:
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Value that conversation
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http://www.youtube.com/watch?v=D3qltEtl7H8
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who do you talk to?
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even more importantly:
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who do they talk to?
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and about what?
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about Stenden?
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about
whodo you
want totalk to
?whatand where
do you find them
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Understanding Social Media
step 3:
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start the conversations
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really?
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yes, really!
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engage!
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Understanding Social Media
step 4:
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know your tools
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blogs
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text/knowledge
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video
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photo
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conversations
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contact conversation content
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there’s a lot already out there
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Fail, fail early, fail often91
back to your pockets
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Questions?
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Answers!
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BONUS
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• Listen to the Groundswell
• Engage
• Energize the Groundswell
• Make the Groundswell self-sufficient
• Embrace the Groundswell
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Sixth Sense99
