Marketing on a Shoestring - Social
WyomingJuly 2009
traditional to internet
Print collateralPress person/deptPress releasesDirect mailNewslettersGatheringsEventsAdvertising
Web sitesOnline press roomE-releasesE-mail campaignsE-newslettersDiscussion forumsText chatsBanner ads
to social media marketing
Web sitesOnline press roomE-releasesE-mail campaignsE-newslettersDiscussion forumsText chatsBanner ads
BlogsSocial media newsroomSocial media releasesMicroblogsRSSSocial networksVirtual world eventsSocial ads
social
blogs
•posts vs. articles
•time- and date-stamped
•frequency
•editorial calendar
•comments
•multimedia content
social
social media newsroom
•embedded
•video
•audio
•high resolution images
•searchable content
•prominent contact info
social
social media releases
•various content lengths
•embedded social tools
•comments
•embedded multimedia
•short URL
•toolkit with each release
social
microblogs•Twitter, Plurk, Kwippy, Tumblr,
Posterous
•140 character messages
•desktop applications
•mobile access
•fans, followers, following
•gateways
social
rss
•plain text version of blog content
•subscription by email
•subscribe to feed
•feed readers - Google
•embedded “widgets”
•cross-integrate
social
social networks•Facebook, LinkedIn, MySpace, Bebo
•profiles, status updates, friends, inboxes
•video & photo sharing
•niche networks
•friend management
•exponential reach
social
virtual world events
•3-dimensional virtual environments, avatars
•Panels, presentations, appearances
•Concerts, parties, dances
•Offline/online events
•Augmenting social media
•PR/marketing assets
social
social ads
•easy to create
•highly targeted
•establish run time
•set your price point
•warm leads
•measurable
social
it’s the relationships
•Exchange vcards, get Poken
•Ask permission
•Process business cards - CardScan, Evernote, Shoeboxed
•Use a CRM - Salesforce, Batchblue
•Stay in touch - LinkedIn, Facebook, Twitter
social
Questions?
Next Up:What did Obama do?