HCSM: Preferencesin
Internet and Social Media to find health-related information and for communication
in Healthcare: Preferences of the Dutch General Population.
Tom van de Belt
Medicine 2.0, 2013, London
Online search for information
My Sister
My Mom
My Grandma
In case of a health problem:
Online search for diagnosis Visit GP
Some facts about healthcare in NL:
1 Increasingly featured by the use of Web 2.0 / eHealth [Hawn, 2009, Belt, 2011]
3 Attrition rates are often high [Chiu 2010; Eysenbach 2005; Murray 2011].
2 Implementation of Web 2.0 / eHealth often difficult or unsuccessful [Chiu 2010; van Gemert-Pijnen, 2011].
Preferences regarding the use of Internet and Social Media?
* Cross-sectional survey with 17 questions
* Disseminated via social network
9.7 Million users
(1) Sociodemographic(2) Health-related information and Internet (3) Preferences regarding communication (Web 2.0)
* Results weighed for Dutch population based on Gender, Age, Education
Preferences regarding the use of Internet and Social Media?
* Cross-sectional survey with 17 questions
* Disseminated via social network
9.7 Million users
(1) Sociodemographic(2) Health-related information and Internet (3) Preferences regarding communication (Web 2.0)
* Results weighed for Dutch population based on Gender, Age, Education
Example
Young males 40% ‘Yes’
Old males 60% ‘Yes’
Young males = 0.3 of population
Old males = 0.7 of population
Sample
Dutch General
Population
0.3 * 40% + 0.7 * 60% = 54 %Weighed
percentage
mean:50%
mean:54%
Results
679 people filled out survey, 635 cases included
Internet
GP/Specialist
Family/friends
Pat information leaflets, books
0 25 50 75 100
Health-related information (estimated % for NL)
Results
Self
GP/Specialist
Internet (general)
Friends/Family
Social media e.g. Facebook
0 2 4 6 8 10
Perceived reliability (Scale 1-10, 1 = very unreliable, 10 = very reliable, estimated for NL
Results
*OneWay ANOVA - contrast test
0
25
50
75
100
Diagnosis
Women Men
Searching for a diagnosis (%):
P=0.0001
Results
*OneWay ANOVA - contrast test
0
25
50
75
100
side-effects
< 35 > 34
Searching for side-effects (%):
P=0.009
Results
*OneWay ANOVA - contrast test
0
25
50
75
100
symptoms
< 35 > 34
Searching for symptoms (%):
P=0.008
Results
25.4%% of Dutch people that prefer to communicate with
professional via Social Media:
Results
% of Dutch people that prefer to communicate with professional via a webcam:
21.2%
Conclusion
•Internet is the main source of Health-related information for Dutch people
•1/4 and 1/5 would like to communicate with a GP/Specialist via social media or webcam, will further increase!
•Healthcare providers should (1) explore new ways of communication and (2) should facilitate patients to connect with them.
Finally
http://www.jmir.org/article/view/jmir_v15i10e220/1
Paper published in JMIR:
Medicine 2.0, 2013, London
Thank You!
@tomvandebelt
