By Ash P. H.
MOTION GRAPHICS
• Motion graphics is “Graphical communications that result in
change over time”.
• In other words graphics that create the illusion of
movement through animation or video.
• Moving visual graphics can be seen in broadcasting,
websites ,TV advertising and interactive menus.
• Basically anything that needs visual impact relevant to its
target audience and subject.
Example 1
Example 2
WHAT IS MOTION GRAPHICS?
All variations of websites more or less contain motion graphics.
This can include web banners advertisement or simply in-web
animated features and transitions.
Another example of use of motion graphics is in animated captions; usually gif files and simple looped
animation; tradition animation.
http://prettycrunk.com/animated-captions.php
FURTHER USES
A sting is a short animated video, likewise with an indent (only
difference being is that an indent is usually shorter.)
Think of these as animated logos or stamps to let you know what your
watching.
they can be intros for a website or program, for example the CBEEBIES
short intro.
http://www.youtube.com/watch?v=CQCuBarb4tk&feature=related
STINGS AND INDENTS
Text
Still graphics
Moving Graphics
Video
Audio
Resolution
THE INGREDIENTS
http://www.youtube.com/watch?v=OfH9Of4JteY&feature=related
• Compressing any formats = loss in quality
• Higher resolution = better quality image
• Relevant output formats for relevant situations. For example
you cannot use .flv format in Aftereffects. Some examples of this include WMV, .MOV, AVI,
MPG, MP4.• Most commonly used frame rate
is 24fps. It provides a smooth animation and results in an
average file size.
KEY NOTES
Common Screen Ratios = 4:3 , 16:9 (and many more)
RATIO
After effectsFlash
PhotoshopCinema 4D
3D studio maxBlender
MOTION GRAPHICS SOFTWARE
PAL
Resolutions: 720 X 576 pixels
Frame rate: 25fps
This is the standard format in our region (UK) and will usually end up being your
DVD output type.
PAL
The main issue with motion graphics is TIME.
Rendering is the biggest downside.
It must be done.
And the only way to avoid this
Is to have a powerful computer.
Excluding the downsides it’s a beautiful way to express and
represent surreal and eye catching jellyfish?
DOWNSIDE TO MOTION GRAPHICS