1 CONFIDENTIAL—FOR NASCAR USE ONLY
NASCAR DIGITAL MEDIA IS…
25% DESKTOP45% MOBILE WEB
30% MOBILE APP
FacebookTwitter
InstagramTikTok
NASCAR.com NASCAR Mobile AppNASCAR YouTubeFantasyMRN.comJayski.comRacing-ReferenceeNASCAR
AT TRACK COVERAGE
RECAPPING THE WEEKEND
POWER RANKINGS
WEEKEND PREVIEW
WEEKEND PREVIEW
AT TRACK COVERAGE
AT TRACK COVERAGE
AT TRACK COVERAGE
CONFIDENTIAL
FOR NASCAR USE ONLY
WHY NASCAR DIGITAL MEDIA?
2
AT TRACK COVERAGE
RECAPPING THE WEEKEND
POWER RANKINGS
WEEKEND PREVIEW
AT TRACK COVERAGE
AT TRACK COVERAGE
AT TRACK COVERAGE
Geographic Distribution
14%
69%
Male
#1 SITE FOR DIGITAL CONSUMPTION
VS. ALL MAJOR SPORTS LEAGUES
71% OF ONLINE RACING AUDIENCE
75% MOBILE AUDIENCE
CUSTOMIZED AND SCALABLE
SPONSORSHIP PACKAGES
2/3of all racing page views online
31%
Female
1.4MFollowers
5.1M Page Likes
3.4MFollowers
Use a second device
to follow NASCAR on
race day
1/3
45%
HH with Children
$69k
Avg. HHI
23%22%
41%
Source: ComScore Media Metrix Demographic Profile, Multi-Platform, U.S. only, 18+, May 2020 – Nov. 2020
3 CONFIDENTIAL—FOR NASCAR USE ONLY
NDM ADVERTISING OPPORTUNITIES
PREMIUM LIVE EVENT VIDEO & EDITORIAL SPONSORSHIPS
RACE ENTITLEMENT AMPLIFICATION CUSTOM CONTENT & INTEGRATIONS
SOCIAL MEDIA
WIN, ROS, & RICH MEDIA
CONTACT US
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2021 MEDIA KIT
