Building and Managing Your Online Presence
davesaunders.net/blog@davesaunders
Online Presence
1. Your brand2. Video3. Podcast4. Reports5. Blogging6. Live media7. Online intelligence8. What else?
Your brand
A relationship
The mix
Your valuesWhat you doHow you do it
The market
Keyword research
• Know what people are looking for
Did someone say “FREE”?
SKTool
Wonderwheel
Search
WordTracker
Free Keyword Tool http://freekeywords.wordtracker.com
Use to research QUESTIONS!
#2 search enginehttp://Search.twitter.com
Why?
• Why do you do what you do?
How to screw your brand in easy step
Break trust with your relationship
Video
Old spice
Will It Blend
Podcasting
Surprise (to me) free hostingPosterousSubmit URL to iTunes and it works!
Working formats
Radio show
Quick info segment
Reports
Social Media Manifestohttp:///www.yoursocialbrand.com/report
Alternative Report Tactic
• Get interviewed by a celebrity in your niche
John Assaraf & Dave Saunders on Social Media marketing &
presence management for your business http://www.yoursocialbrand.com/johnassarafinterview.htm
Blogging
If you blog it, they will come?
Probably not
You need to do “more”
Focus
Comment
Guest Blog
Live media
Ustream.tv
BlogTalkRadio.com
Freebinar.com
Online intelligence
Watch for you & your market
Google Alerts
Feed into Google reader
What else?
• LinkedIn.com (Profile & Answers)• Twitter• Discussion forums• Facebook (Profile & fan pages)• PRWeb.com• Scribed.com• SlideShare.com
JUST DO IT!You can't build a reputation on what You can't build a reputation on what
you are going to do.you are going to do.-Henry Ford