SOCIAL MEDIA PRESENTATION
Curated by Steve Rubel, Director of Insights
Five Digital Trends to Watch
TREND #1: SATISFACTION GUARANTE
Consumers now use social media to
demand they get their problems solve
Customer care and PR blend.
Amanda Mooney, Media Strategist
SATISFACTION GUARANTEED:
ACTION ITEMS
http://flickr.com/photos/jacobvorpahl/2087225900/
• Audit the Entire Online Experience
• Build Relationships with Digital Embassies
• Prepared to Engage and Act Quickly
TREND #2 – MEDIA REFORESTATION
Some media are contracting and all are in a
constant state of reinvention. The media is
undergoing a "reforestation" as it goes digital.
MEDIA REFORESTATION:
ACTION ITEMS
http://flickr.com/photos/jacobvorpahl/2087225900/
• Take a Broad View of the Media Ecosystem
• Become a Curator of Content in Niches
• Re-think How Media is Measured and Valu
TREND #3: LESS IS THE NEW MORE
Overload takes its toll. Many simplify
and cut back. Gorging on media is out.
Selective ignorance and friends as
quality filters are in.
LESS IS THE NEW MORE:
ACTION ITEMS
http://flickr.com/photos/jacobvorpahl/2087225900/
• Provide Utility
• Sow Seeds with Peers, Grow Plants with Pr
• Shape the Search Shelf
http://flickr.com/photos/jacobvorpahl/2087225900/
TREND #4 – CORPORATE ALL-STARS
As workers flock to social media to build their
brands, some companies recognize that these
individuals can become Corporate All-Stars.
CORPORATE ALL-STARS:
ACTION ITEMS
http://flickr.com/photos/jacobvorpahl/2087225900/
• Blogs Connect Customers and All-Stars
• Give All-Stars Independence, Yet Focus The
• Equip and Support Active Listening
TREND #5 – THE POWER OF PULL
Where push once ruled, it's now equally importa
that marketers create digital content that people
will discover and "pull" through search.
THE POWER OF PULL:
ACTION ITEMS
Create Resources that Inform the Conversation
Adopt Rather than Invent
Write for Searchers, Not Just Readers
THE POWER OF PULL:
ACTION ITEMS
THE POWER OF PULL:
ACTION ITEMS
SOCIAL MEDIA PRESENTATION
Curated by Steve Rubel, Director of Insights
Five Digital Trends to Watch