Learning Objectives
Highlight professional strengths and uniqueness directly onto participants LinkedIn profile
Develop online networking skills by making the right connections and joining professional groups
Learn how to increase profile visitors by posting articles or status updates
Learn about important privacy setting options.
Headshot
Use a professional that will help you look your best
Wear comfortable clothes that are new or look new
Avoid alcohol and/or drugs the day of or night before photo is taken
Drink lots of water and be well rested
Headline
Found directly under your name
This is your professional identity
Hook the reader! Don’t just list your most recent position
Use key-words for search engine optimization
Headline Examples
CA LMFT, Certified Trauma Consultant, Professor, Art Therapy Community Organizer
Founder & CEO, Speaker, Product Design & Development, Change Agent
Social Media and Content Marketing, Author,
Summary
Never leave this section blank!
Write in the first person.
Use this as an opportunity to utilize even more keywords for search engine optimization.
Add website link, blog link, or links to your other professional sites.
Upload examples of your work using media (pictures, flyers, video).
Experience
This is your online resume
You can directly input information into LinkedIn OR you can upload an already completed resume.
Describe job duties
Include strengths and accomplishments
Seek out recommendations for each position
Experience: Getting Recommendations
Best way to get recommendations is to give them!
Once you have written for them ask them to return the favor.
You manage all recommendations and can accept/decline as necessary.
Remember that your professional reputation is tied to the person.
Recommendation Writing Tips
Grab readers attention
Describe your relationship
Share stand out traits/strengths
Insight into their personality
End with a short, sweet, solid statement to seal the deal
Networking
Connect with current and former colleagues
Follow company’s that you have a business relationship with or would like to eventually work for
Join LinkedIn Groups related to your business or future career interests
Stay Visible
Share articles and videos of interest
Post status updates about business and/or professional success
Participate in discussions
Connect your other professional social media sites
LinkedIn Privacy Settings
Public Profile To restrict what viewers see go to the
Profile Settings section and uncheck the profile features that you don’t want displayed publically.
Feed visibility Visible to everyone, only those in your
network, only direct connections, or nobody (feed won’t be displayed).
LinkedIn Privacy Settings
Twitter Settings Go to profile settings and chose twitter
settings.
Add/Remove twitter accounts and decide what tweets you want to share. Hashtag #in allows only these updates to
feed into twitter.