ShopperScape® Snapshot
Strategies for Paying for Holiday Gifts: Shoppers Using More Green than RedNovember 2012
© Kantar Retail 201204/10/23 2
Cash (or equivalent) Credit Layaway
Source: Kantar Retail ShopperScape®, October 2012
© Kantar Retail 2012
TotalHave Nots* Haves*
Kids at Home
Gen Y
Gen X Boomers Seniors
Cash or Cash
Equivalent
Use cash/check/debit to stay on budget
59% 64% 53% 65% 61% 62% 59% 51%
Use gift cards 14% 15% 14% 16% 18% 18% 12% 9%
Credit
Use credit card to earn points/miles
30% 20% 44% 24% 21% 26% 31% 43%
Use credit card to pay off over time
12% 12% 13% 13% 14% 14% 12% 9%
Use retailer credit card to earn discounts
10% 7% 14% 13% 8% 12% 10% 9%
Layaway
Use layaway to spread out payments
7% 9% 4% 13% 10% 11% 5% 2%
Use layaway to get “hot” items
4% 5% 3% 7% 6% 6% 3% 1%
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Strategies Shoppers Will Use to Pay For Holiday Gifts
*Have Nots have an annual HH income of <$60k; Haves have an annual HH income of $60k+Note: Arrows indicate a significant difference vs. all shoppers (95% confidence level)Source: Kantar Retail ShopperScape®, October 2012
© 2012 Kantar. No part of these materials may be used, reproduced or adapted without the prior written consent of the copyright owner. All rights reserved.
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