ShopperScape® Snapshot

Strategies for Paying for Holiday Gifts: Shoppers Using More Green than RedNovember 2012

© Kantar Retail 201204/10/23 2

Cash (or equivalent) Credit Layaway

Source: Kantar Retail ShopperScape®, October 2012

© Kantar Retail 2012

TotalHave Nots* Haves*

Kids at Home

Gen Y

Gen X Boomers Seniors

Cash or Cash

Equivalent

Use cash/check/debit to stay on budget

59% 64% 53% 65% 61% 62% 59% 51%

Use gift cards 14% 15% 14% 16% 18% 18% 12% 9%

Credit

Use credit card to earn points/miles

30% 20% 44% 24% 21% 26% 31% 43%

Use credit card to pay off over time

12% 12% 13% 13% 14% 14% 12% 9%

Use retailer credit card to earn discounts

10% 7% 14% 13% 8% 12% 10% 9%

Layaway

Use layaway to spread out payments

7% 9% 4% 13% 10% 11% 5% 2%

Use layaway to get “hot” items

4% 5% 3% 7% 6% 6% 3% 1%

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Strategies Shoppers Will Use to Pay For Holiday Gifts

*Have Nots have an annual HH income of <$60k; Haves have an annual HH income of $60k+Note: Arrows indicate a significant difference vs. all shoppers (95% confidence level)Source: Kantar Retail ShopperScape®, October 2012

© 2012 Kantar. No part of these materials may be used, reproduced or adapted without the prior written consent of the copyright owner. All rights reserved.

Rachel McGuireRachel.McGuire@kantarretail.comTwo Easton OvalSuite 500Columbus, OH43219

T +1.614.355.4000T +1.614.355.4036F +1.614.355.4059www.kantarretailiq.com