Social Media BasicsSocial Media Basics
Rob WilliamsInternet Strategist
Orangejack Online
• 1995: Chat rooms• 1999: Web design• 2002: Internet
Marketing• 2004: Blogging• 2005: Social Media
Have You?
• Have you ever…– Read a blog?– Watched a video
online?– Joined Facebook?
• Social Media AKA:– Social Networking– Interactive Marketing– Interactive Media– Social Media Marketing
Social Media Connects
• A free website allowing you to interact and connect with others– Create free profile page– Notification system – Public– Searchable– Customizable
Word of Mouth
• Most effective marketing
• Technology has caught up
• One-to-One Conversations
Levels of Involvement
• Creators who publish ..……..……18%• Critics who comment ……………..25%• Collectors who organize …….…..12%• Joiners who participate ..………..25%• Spectators who consume ….…...48%
• Source: Groundswell by Li & Bernoff
Creators
• Text
• Audio
• Photo
• Video
• Mobile
Collectors
• Save
• Vote
• Share
Joiners
• Multiple interactions• Thru multiple
connections• Using multiple tools– Text– Photos– Videos
Niche
• Professional
• Physical Gathering
You Need Social Media!
• Personal Reasons– Reconnect with
friends– Stay updated with
friends• Business Reasons– Increase brand
awareness– Provide better
customer service
Go!
• Start the conversation– Inform, publish,
announce• Listen and Connect to
the conversation– Fans, competitors,
clients• Be Personable– Be yourself
• Free eBook: Getting Started With Social Media– orangejack.com/ebook