Market Yourself Online 101
Today‘s teacher: Matthias Depenbusch
Tools
Blog
Blog
Show your thoughts
Get in dialogue
Remember your target audience
Most popular entry: Shopping -> We talked about it ;
EASY to use
Blog talk
Posts: 11
Comments: 6
Kid‘s, don‘t do that!
Use posts = 2x Comments
If it‘s posible, I won‘t blog in the future
Timing: Most views night before class
Video
Personal approach to audience
Integrate it in mass media pages: Youtube
Extremely difficult to do perfect
Length, appearence, “attraction words“
I would practice more next time!
Have news from friends
Be the other part: Inform everyone!
Target persons and groups
Efficient, everybody knows how it works!
Watch your privacy!
Short messages to inform audience
I follow Madjid, Barack Obama, Timothy
Great to know who talks about what
Comapnies can find out how products are appreciated
I don‘t like it, just a collection of useless information or links -> prefer newspaper
Professional Networking
Jobs, present yourself
Pretty uninteresting for most in this room
My thoughts
Kid‘s, this is the future
See also: Knowledge Sharing Experience Network
Permanent networking can be used for marketing purposes
Use tools your targets use -> now i know a bunch of tools!
Already using it
...the wrong way!
Our blog, but no comments!
What did I find out?
You have to keep your conversation running
takes effort and discipline
use multiple communication channels
Know your audience, what do they want to hear?
Advertise your thoughts!
