Market Yourself Online 101

Today‘s teacher: Matthias Depenbusch

Tools

Blog

Blog

Show your thoughts

Get in dialogue

Remember your target audience

Most popular entry: Shopping -> We talked about it ;

EASY to use

Blog talk

Posts: 11

Comments: 6

Kid‘s, don‘t do that!

Use posts = 2x Comments

If it‘s posible, I won‘t blog in the future

Timing: Most views night before class

Video

Personal approach to audience

Integrate it in mass media pages: Youtube

Extremely difficult to do perfect

Length, appearence, “attraction words“

I would practice more next time!

Facebook

Facebook

Have news from friends

Be the other part: Inform everyone!

Target persons and groups

Efficient, everybody knows how it works!

Watch your privacy!

Twitter

Twitter

Short messages to inform audience

I follow Madjid, Barack Obama, Timothy

Great to know who talks about what

Comapnies can find out how products are appreciated

I don‘t like it, just a collection of useless information or links -> prefer newspaper

LinkedIn

Professional Networking

Jobs, present yourself

Pretty uninteresting for most in this room

My thoughts

Kid‘s, this is the future

See also: Knowledge Sharing Experience Network

Permanent networking can be used for marketing purposes

Use tools your targets use -> now i know a bunch of tools!

Already using it

...the wrong way!

Our blog, but no comments!

What did I find out?

You have to keep your conversation running

takes effort and discipline

use multiple communication channels

Know your audience, what do they want to hear?

Advertise your thoughts!