Social Media TodayRobert Sharp & Associates
How has it changed?
• Having an online presence has become mandatory.
• It’s intertwined with everyday life.
• Social media sites account for the majority of time spent online.
Customers
• Customers expect that you’re using sm
• Customers expect interaction
• Customers do online research
• Will let tell you how you’re doing
• Will give you insight
• And most importantly … they are talking about you (whether you know it or not).
Competition
• Social media helps influence your web presence.
• It establishes your business as a technological leader on the cutting edge.
• Engagement with customers helps position your business in front of the others.
• Approaching 1 billion users
• Average user spends 8 hours on Facebook/month (source mashable.com)
• This means more opportunities for businesses
Constant Contact
• Email is another top consumer of time spend online.
• Customers want to receive information.
• Opt-in email marketing is an effective tool for keeping customers in the loop.
• Image sharing platform.
• What the heck is a pin?
• People like images and they share them with their friends.
• Why does Pinterest matter?
Is social media really that important?
The future of social media …
• Continued integration into everyday life
• Key tool for business and social communication
• Privacy lines become blurrier
Are there any questions?
Ben Lippert–SEO and social media strategist
Molly Albrecht–Communications and public relations
