Provided by:
Off Madison AveJanuary 6-7, 2009
Social Media Introduction
Wednesday, January 6, 2010
‣ Social networking statistics‣ LinkedIn‣ Facebook‣ Posterous (blogging)
Agenda
Wednesday, January 6, 2010
Social Networking Statistics
Wednesday, January 6, 2010
Social Networking Statistics
Wednesday, January 6, 2010
Social Networking Statistics
LinkedIn‣ 170 industries‣ 200 countries‣ 53 million users
Facebook‣ 45 million status updates per day‣ 65 million mobile users‣ 300+ million total users
Wednesday, January 6, 2010
Why should you be on LinkedIn?‣ Business networking‣ Personal networking‣ Thought leadership‣ Finding talent‣ Targeted advertising‣ Competitive research
Wednesday, January 6, 2010
Wednesday, January 6, 2010
Wednesday, January 6, 2010
Wednesday, January 6, 2010
Wednesday, January 6, 2010
Wednesday, January 6, 2010
Wednesday, January 6, 2010
Wednesday, January 6, 2010
Wednesday, January 6, 2010
LinkedIn - Profile Page
Wednesday, January 6, 2010
LinkedIn - Profile Page
Wednesday, January 6, 2010
LinkedIn - Profile Basics
You’re on track to a great profile on LinkedIn once you:
‣ Fill out all the fields‣ Connect with other “connected people”‣ Take advantage of all the tools available‣ Update your profile often, not just when you
need a job‣ Include your email address in the “Last Name” field
so people can get in touch with you
Wednesday, January 6, 2010
LinkedIn - Thought Leadership
Wednesday, January 6, 2010
LinkedIn - Recommendations = Currency
Wednesday, January 6, 2010
LinkedIn - Recommendations = Currency
Great recommendations come from good work. It also doesn’t hurt to:
‣ Ask for recommendations‣ Providing direction into the types of
recommendations you want‣ Use targeted keywords in recommendations‣ Give lots of recommendations
Wednesday, January 6, 2010
LinkedIn - Tiers of Membership
Should you become a pro or business member?
‣ If you do a lot of searches‣ Need to get in touch with people you aren’t
connected to directly or even indirectly‣ Use targeted keywords in recommendations‣ Give lots of recommendations
Wednesday, January 6, 2010
LinkedIn - Groups and Community
Wednesday, January 6, 2010
LinkedIn - Groups and Community
Wednesday, January 6, 2010
Why should your business be on Facebook?‣ It’s where your customers are‣ Turn fans into brand ambassadors‣ Targeted advertising‣ Competitive research
Wednesday, January 6, 2010
Wednesday, January 6, 2010
Wednesday, January 6, 2010
Facebook - Different Views
Three different ways to views your friend activity
‣ Live Feed - as it happens‣ News Feed - aggregated popular content‣ Filtered Views
Wednesday, January 6, 2010
Facebook - Status Updates
What’s on your mind?
‣ Status updates can be text, video, links, photos‣ They can be targeted to specific groups of people‣ Your friends can “like” or “comment” on your update
Wednesday, January 6, 2010
Facebook - Different Views
Filters and Lists‣ Privacy‣ Friends, Family, CoWorkers, etc‣ By Media Type‣ Organization
Wednesday, January 6, 2010
Facebook - Creating Lists
Wednesday, January 6, 2010
Facebook - Creating Lists
Wednesday, January 6, 2010
Facebook - Business Pages
Wednesday, January 6, 2010
Facebook - Business Pages
Wednesday, January 6, 2010
Posterous
The easiest way to blog‣ Update via email or the web‣ Professional looking‣ Handles almost every file type‣ Can be made to look like your company site‣ Allows collaboration and multiple authors‣ FREE
Wednesday, January 6, 2010
Posterous
Wednesday, January 6, 2010
Posterous
Wednesday, January 6, 2010
Posterous
Wednesday, January 6, 2010
Blogging strategy - in general
Sure fire ways to improve your blogging‣ Read a lot of other peoples blogs‣ Find your own voice‣ Write about interesting things‣ Ask questions, encourage comments and participation‣ Promote your blog through social media‣ Include pictures, links and call to action
Wednesday, January 6, 2010
Thank You
Please direct any questions or comments to
William SmithSearch Marketing [email protected]
Wednesday, January 6, 2010