SWEB142: Developing Your Own Multimedia Content Series
2009 Statewide Website Training Series, Co-sponsored by NTAP and Pro Bono NetJune 24, 2009
PanelistsPanelistsLiz Keith, Pro Bono NetAllison McDermott, Pro Bono NetVivian Chen, Legal Aid
Association of CaliforniaGene Donney, LSNTAP
AgendaPro Bono in New York webinar
seriesLeveraging what you already
have: Legal Aid of NebraskaLAAC Training ProgramWebinar Participant Engagement
Techniques
Pro Bono in New York Pro Bono in New York Webinar SeriesWebinar SeriesAllison McDermottDeputy Director, Pro Bono Net
Pro Bono in New YorkPro Bono in New York backgroundbackgroundCoordinated by Pro Bono Net and
probono.net/NY in partnership with New York City pro bono programs
Goal is to increase number of attorneys involved in pro bono in NYC
Launched in 2008 with funding from New York Community Trust
Pro Bono in New York Pro Bono in New York formatformatHour-long webinar with two dimensions:
◦ Introduction to NYC-based pro bono program and substantive legal topic (40 minutes)
◦ Overview of related tools and content on probono.net/ny (10 minutes)
Partner programs provide substantive training
PBN recruits partner programs, manages marketing and logistics, and moderates webinar
Webinar recorded and posted to probono.net/NY
Sample Sample Pro Bono in New York Pro Bono in New York topicstopicsNYLAG and Family/Matrimonial Law
◦ An Introduction to New York Legal Assistance Group’s (NYLAG) Pro Bono Program and a Substantive Training on Pro Bono Divorce Matters
Lawyers Alliance for New York and Nonprofit/Community Development Law ◦ An Introduction to the Lawyers Alliance Pro Bono
Program and a Substantive Training on Representing Nonprofits
MFY Legal Services and Custody/Guardianship Law◦ An Introduction to the Kinship Caregiver Law
Project and a Substantive Training on Custody and Guardianship for Non-Parents
Pro Bono in New York Pro Bono in New York logisticslogistics
Webinars conducted using Legal Meetings/GoToWebinar
Recorded using Camtasia or native GoToWebinar recording tool
Recording files hosted on Screencast.com
Video integrated with probono.net/NY with Screencast embed code
Pro Bono in New York Pro Bono in New York marketingmarketingPress release introducing seriesEmail training announcement to
probono.net/NY membersHighlighted on probono.net/NY
site calendar and in e-calendarIncluded in NYC Pro Bono Center
e-newsletterPress releases for each webinar
Pro Bono in New YorkPro Bono in New York pilot pilot resultsresults40 attendees on averageSurveys overwhelmingly positive
◦90% found webinars useful and informative
◦75% more likely to take a pro bono matter
◦81% more likely to take a pro bono matter with webinar host program
Partners are enthusiastic about results
Considerations for replication
Creating a podcast seriesCreating a podcast series
ExamplesImmigration
Advocates Network
Georgia Legal Services Program
King County Law Library
Nolocasts
What content is best suited to this medium?
Who is your audience?Recruiting expertsDeveloping a scriptEffects/musicBranding and
acknowledgments
Creating a podcast seriesCreating a podcast series
Recording In-Person
Mic compatible with your computer
Windscreen useful
Ambient sound considerations
Recording software (e.g. Audacity)
Recording by Phone Pass-through device
+ Audacity
OR use free recording service like Gcast.com
Creating a podcast seriesCreating a podcast series
Post-production needs:
• Editing software – Audacity is excellent (and free)
• Someplace to host your files– e.g., Screencast.com, OurMedia.org
• A place to publish your podcasts– Use embed code to integrate
w/webpage– Can also publish your series to iTunes
Podcast ResourcesPodcast ResourcesWe Are Media Podcasting ToolboxStorytelling & Podcasting (NTEN
webinar)CNET Weekend Project – Create
Your Own Podcast guidePodcasting 101 (on Techno.la)A Few Good Podcasting Mics (on
Techno.la)Publishing podcasts to iTunes
(info from Apple)
Leveraging What You Have:Leveraging What You Have:Legal Aid Of NebraskaLegal Aid Of NebraskaNebraska’s statewide website
features an online YouTube libraryVideos came from LAN attorneys’
appearances on local news and community interest programs
Technically, very easy to move TV programs to YouTube – many solutions exist
Videos to YouTubeVideos to YouTube• Step 1: Program is recorded onto DVR• Step 2: DVR plays recording on laptop
using a media center program• Step 3: Media center saves the
program as a digital file• Step 4: Digital file is edited with
Pinnacle editing software• Step 5: Video is uploaded to YouTube,
embedded on NEBLS.com
A Note about Intellectual A Note about Intellectual PropertyPropertyStations generally had no issue
granting permission – some even gave NE a copy of the video on CD or DVD
The fair use doctrine may allow sites to post portions of the video without permission
(See the notes below for more information and resources about copyright and the web.)
Benefits of Using Existing Benefits of Using Existing VideosVideosLays the
groundwork for more significant online video project
Improved client resources on topics like EITC, homelessness, and the child tax credit.
What What people/organization(s) people/organization(s) coordinate the training coordinate the training series? series?
• Initial brainstorming and content creation: LAAC Executive Director and the LAAC Training Coordinator• Coordination, Logistics, and Implementation: Training Coordinator
What are the goals of the What are the goals of the training series? Who is the training series? Who is the intended audience? intended audience? Goals: To train attorneys at legal services
organizations on substantive areas relevant to their practice and their work with senior citizens and low-income clients; sharing of knowledge/expertise and best practices among the legal services community
Intended audience◦ Armchair Trainings: Attorneys and staff at legal services
organizations and ombudspeople working with senior citizens
◦ Virtual Traveling Trainings: Staff at legal services organizations
◦ Summer Training Series: Summer law students/clerks at legal services organizations and summer associates at law firms
How do you identify the topic How do you identify the topic and develop content? Recruit and develop content? Recruit partners/trainers? partners/trainers? Identifying topics and developing
content:◦Brainstorming among staff, sending
out surveys to legal services organizations, using past in-person training templates
Recruiting partners/trainers:◦Attorneys at California Support
Centers and field programs
How do you publicize the How do you publicize the trainings? trainings? All publicizing done via email:
◦Listservs ◦Attendees lists from past trainings◦All Executive Directors at IOLTA
Programs, with requests to pass onto staff
◦Law firm pro bono coordinators◦Ombudsman programs◦Local bar associations
What tools do you use to What tools do you use to conduct and record the conduct and record the training, and then post it training, and then post it online? online? Conducting/recording trainings
◦ GoToWebinar Can host up to 1000 attendees Polling functions, question box, chat options Built-in phone system Presenter tools Ability to record and archive trainings
Posting online◦ Vimeo.com
Free account Ability to upload up to 500MB/week (A one-hour
training recorded through GoToWebinar is about 200MB)
What are the resources (time, What are the resources (time, staffing, etc.) that go into all of staffing, etc.) that go into all of this? this? Initial planning: Takes the most time
◦ Meetings/brainstorming sessions◦ Email exchanges to recruit trainers and to set up
training dates ◦ Publicizing/outreach
Once the series is set up, implementation is fairly easy: ◦ Staff time is required to do quick webinar
demonstrations with the trainers (about 10-15 minutes each) and to run the actual one-hour training
Follow-up work: Very little staff time◦ Thank you emails/notes to trainers◦ Sending out follow-up MCLE documentation and
video recordings to attendees
What challenges have you encountered? What challenges have you encountered? What advice would you give to other What advice would you give to other programs considering developing a programs considering developing a series like this? series like this? Developing Content
◦ Determine the genre/theme of the series◦ Determine your audience◦ Always come up with backup sessions if
first-choice choices/trainers are unavailableLogistics
◦ Find a consistent day/time every week for a webinar series, e.g. every Thursday at 12pm
◦ Start planning at least 2-3 months before the actual training dates
◦ Start publicizing at least one month in advance
Implementation◦ Technical issues; be prepared, plan ahead
Where do you see the project Where do you see the project going from here? going from here? For the future:
◦Research into editing videos and making higher-quality recordings
◦Research the possibility of providing MCLE credit for attendees who attend these courses by watching recorded videos
Thank You!Liz Keith, [email protected] McDermott,
[email protected] Chen, [email protected] Bonebrake, [email protected] Donney, [email protected] Kammerer,
Please take 5 minutes to fill out the survey – we appreciate the feedback!