Tagging: Emerging Trends
WebVisionsMay 23, 2008Portland, OR
A bit about me...User Experience ConsultantEdmonton, CanadaSpeakerBloggerAuthor
Question: When was metadata invented?
Source: New York Times
Vertical Filing Colour TV
vs.
Volu
me
Time
Volu
me
Time
?
User Resource
Tags
What’s Next?
Trends
• More Structure
• Automanual Folksonomies
• Leveraging Communities
• Sparking Innovation
More Structure
Structure
Sticky
Not Sticky
User Resource
Tags
Resource
CD
Metadata from songs can be aggregated to describe albums and artists.
CD CD
Artist Artist
http://www.plasticbag.org/archives/2005/09/how_to_build_on_bubbleup_folksonomies/
Leveraging Communities
“humor” vs “humour”
British SpellingDouglas AdamsTerry Pratchett
P.G. WodehouseBill Bryson
American SpellingJon Stewart
David SedarisThe Onion
Douglas Adams
Automanual Folksonomies
Tim Spalding
Combine TagsReduce noise & collapse
obvious synonyms
Tag MashArbitrary tag combinations
& weighting
TagsonomiesUse tag combinations to
replicate categoriesEvergreenCategories
“I notice a hesitance toward hard-coded semantics and manual work—people think these things won’t scale. I learned to mix it up... a small amount semantics on top of minimal structure can work wonders.”
Peter Van Dijck
Sparking Innovation
Any Text String
Write Read
geotagged
geo:lat=54.1423
geo:long=-113.1232
Marker Tag
Machine Tags}namespace key value: =
clothing:size=”large”blog:via=”http://atomiq.org”upcoming:event=266399
Flickr
Dan Catt
Innovation
Flickr Users
Developers
Job at Flickr
Useful Tools
New API Methods
Trends
• More Structure
• Automanual Folksonomies
• Leveraging Communities
• Sparking Innovation
Jon Udell
“When the hype wears down... I think tagging will have altered the information landscape in a fundamental way”
Gene Smith
Principal, nForm User Experience
Email: [email protected]
Blog: http://atomiq.org
Twitter: http://twitter.com/gsmith
Slides: http://slideshare.net/gsmith