The Big Business of Big Data
Jon BrunerEditor-at-Large, O’Reilly Media
@JonBruner
BigDataSpain.org
“Big data is more aboutattitude than tools”
—Roger Magoulas & Ben Lorica
Measure and Improve
Big Models
Estimate
Look Ahead
Wgsimon/Creative Commons
Amazon EC2March 2009: $0.100
October 2010: $0.085November 2012: $0.065
Image: NASA
Photo: Remi Jouan/GFDL
Image: NASA
Photo: Gregg M. Erickson/Creative Commons
Kmusser/Creative Commons
Photo: Gregg M. Erickson/Creative Commons
U.S. Army Corps of Engineers
“I can never have too much data.”—Harold Opitz, Hydrologist-in-Charge
U.S. Army Corps of Engineers
Better integrationbetween machines
Better integrationwith humans