eReading Services – Content for e‐readers and tablets
Helene Juhola
Next Media
10 November 2010
Hot topic – e‐Readers and tablets
Macro Trend in US
33
Tipping Pointin mid 2006
• +200% annual growth has made ebooks a hot area!
Source: Suomalainen Kirjakauppa
”Reading” with different devices
eReaders(EInk based)
Mobile phones
LaptopsMini laptops
Cognitive, relaxing
Active, communication
Work oriented, content creation
Tablets
iPad
• Convinced news and mags publishersof the potential of tablets
• Functioning business ecosystem –iTunes /App Store for selling contentand apps
• Closed system – Apple’s rules– 30 – 40 % of revenues to Apple– Customer information to Apple– Approval of the content by Apple– iAds waiting round the corner
• Direct contact to the user and subscribtion based business modelimportant for publishers
eReading Services project – Why?
• To accelerate the new emerging horizontal market for paid content services byinvolving most important players in the media sector
• To benefit from developing/emerging e‐Readers and tablets (= mobile media devices) by
– New content and advertising concepts– New content based business models
and earning logics – added value to (editorial) content
– Improving the understanding of usersand customers – superior media experience
– Advanced technological enablers and common horizontal interfaces – globaladaptation
Challenging the whole content value chain
• Content formats
• Copyright issues
• Business models and earninglogics
• Users and customers
• Production processes
• Selling and delivery
• Devices and channels
• Seem to be solved on international level (ePub, Adobe, HTML 5, ODBL)
• New opportunities – new challengesespecially for book and magazine publishers
• New business field, operationsmodels to be developed
• Demands and needs, early adapters / other potetial target groups
• Cross media capabilites and new knowledge needed ‐ efficiency
• Which kind of partnerships and concepts – easyness to use
• Standardization, adaptation
Media Use & Experience Measurement
89.11.2010NEXT MEDIA - A TIVIT PROGRAMME
eReader Testing Mount Measurement Software
Recommendations regarding devices, user interfaces, content presentationand workflows
Psychophysiological measures + user behaviour + expert evaluations + surveys + ethnographic studies
Demonstrations – HTML5/CSS layouting features
All articles in a section
Article view
• Runs on WebKit based web browser engine (Apple's Safari, Google Chrome, Adroidbrowser, ..), no software downloads or installations
• An alternative approach for Applets and AIR
Trials and solutions – an example
• All the content of printed paper and advertising adapted to the tablet + some extra features
• Will be tested in Åland and mainlandfrom the end of November
• Reading experience compared to printed paper?
• Better service to logisticallychallenging regions?
• Critical factors that should be fulfilledin order to be a choice to the printedpaper?
Open platform tablet paperHBL + Mederra
Last but not least
• The project was launched just in time
• The starting point has been platform agnostic
• We will look over the hype
• We try to change the way of thinking
• We will create new businesses
Libraries
Bookstores
Books
Newspapers
Magazines
Other services
TV
PC
MP3TV
PC
TV
Billing & Payment
DRM
Device management
Contenthosting
AuthenticationCustomersupportLearning
Thank you!http://www.tivit.fi/en/nextmedia.
Helene Juhola
Next Media
10 November 2010