eReading Services – Content for e‐readers and tablets

Helene Juhola

Next Media

10 November 2010 

Hot topic – e‐Readers and tablets

Macro Trend in US

33

Tipping Pointin mid 2006

• +200% annual growth has made ebooks a hot area!

Source: Suomalainen Kirjakauppa

”Reading” with different devices

eReaders(EInk based)

Mobile phones

LaptopsMini laptops

Cognitive, relaxing

Active, communication

Work oriented, content creation

Tablets

iPad

• Convinced news and mags publishersof the potential of tablets

• Functioning business ecosystem –iTunes /App Store for selling contentand apps

• Closed system – Apple’s rules– 30 – 40 % of revenues to Apple– Customer information to Apple– Approval of the content by Apple– iAds waiting round the corner

• Direct contact to the user and subscribtion based business modelimportant for publishers

eReading Services project – Why?

• To accelerate the new emerging horizontal market for paid content services byinvolving most important players in the media sector

• To benefit from developing/emerging e‐Readers and tablets (= mobile media devices) by

– New content and advertising concepts– New content based business models

and earning logics – added value to (editorial) content

– Improving the understanding of usersand customers – superior media experience

– Advanced technological enablers and common horizontal interfaces – globaladaptation

Challenging the whole content value chain

• Content formats

• Copyright issues

• Business models and earninglogics

• Users and customers

• Production processes

• Selling and delivery

• Devices and channels

• Seem to be solved on international level (ePub, Adobe, HTML 5, ODBL)

• New opportunities – new challengesespecially for book and magazine publishers

• New business field, operationsmodels to be developed

• Demands and needs, early adapters / other potetial target groups

• Cross media capabilites and new knowledge needed ‐ efficiency

• Which kind of partnerships and concepts – easyness to use

• Standardization, adaptation

Media Use & Experience Measurement

89.11.2010NEXT MEDIA - A TIVIT PROGRAMME

eReader Testing Mount Measurement Software

Recommendations regarding devices, user interfaces, content presentationand workflows

Psychophysiological measures + user behaviour + expert evaluations + surveys + ethnographic studies

Demonstrations – HTML5/CSS  layouting features

All articles in a section

Article view

• Runs on WebKit based web browser engine (Apple's Safari, Google Chrome, Adroidbrowser, ..), no software downloads or installations

• An alternative approach for Applets and AIR

Trials and solutions – an example

• All the content of printed paper and advertising adapted to the tablet + some extra features

• Will be tested in Åland and mainlandfrom the end of November

• Reading experience compared to printed paper?

• Better service to logisticallychallenging regions?

• Critical factors that should be fulfilledin order to be a choice to the printedpaper?

Open platform tablet paperHBL + Mederra

Last but not least

• The project was launched just in time

• The starting point has been platform agnostic

• We will look over the hype

• We try to change the way of thinking

• We will create new businesses

Libraries

Bookstores

Books

Newspapers

Magazines

Other services

TV

PC

MP3TV

PC

TV

Billing & Payment

DRM

Device management

Contenthosting

AuthenticationCustomersupportLearning

Thank you!http://www.tivit.fi/en/nextmedia.

Helene Juhola

Next Media

10 November 2010