Provide Gift Ideas forSpecific Price Ranges
Eastbay & JCPenny
TOP HOLIDAY ECOMMERCE TRENDS TO A/B TEST FOR 2015
PROVIDE GIFT IDEAS FOR SPECIFICPRICE RANGES
For Eastbay, this trend was implemented more recently in2013. They had a featured section on their home page listinggift ideas that were categorized price ranges with the detailedrange in the copy (“$25 - $50”)
PROVIDE GIFT IDEAS FOR SPECIFICPRICE RANGES
Last year in 2014, Eastbay kept the tactic almost the same butwith more holiday-centric presentation and eliminated thedetailed price ranges.
PROVIDE GIFT IDEAS FOR SPECIFICPRICE RANGES
JCPenney does the same thing by providing link tabs on top ofits “Top Gifts” feature.
Continuous Conversion Optimizationfor eCommerce Stores
LEARN MORE ABOUT A/B TESTING AND OPTIMIZATION:
www.experimentengine.com
REQUEST A DEMO
