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Introduction (main concepts) Structure of tourist products; types of t.p.
Simple tourist products
Compound tourist products (event, package) Spatial aspects of tourist products (Trails,
destinations)
Dimensions of tourist products
Development of toruist products
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15 hours lecture
2 points ECTS
Meetings:
15.10, 29.10,
12.11, 26.11,10.12,
21,01
4.02
Assessment: written test with open and closedquestions, 50% accomplishemnt is required atmin.
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Tourist
product
Tourist
attractions
Resources,tourist potential
Tourist space
Geographical space
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Geographical space includes natural environment,effects of human activity and human environmentin its social context
Tourist space part of g.s., where touris flowsappear; additionally it may include tourist
infrastructure (which defines the type of t.s.)
Tourist resources elements of space that can beused for tourism; potential is the base for creating
and development of t.s. Tourist attraction places of interest that are
attracting tourists
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Tourist
potential
Structuralresources
T.Values T.Infrastructure Accesssibility
Functional
resources
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Depending on their genesis:
Natural
Created by human
Depending on their use:
Rest Sightseeing
Active
Other
Depending on their character (dimension):
Site
event
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Accomodation Food and beverages sector
Sport and entertainment facilities
Other
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Outer
inner
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Tourist
potential
Structural
resourcesFunctionalresources
Economic Political Cultural EcologicalTechnologi
cal
Social and
demograp
hic
Psychological
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Consistent arrangement of elements (including
attractions) which let the buyer fulfill his/herneeds and achieve certain specific aimsconnected with travel (Goembski 1998)
Anything that can be offered to a market forattention, acquisition, use or consumption thatmight satisfy a want or need.
It includes physical objects, services, persons,places, organization and ideas (Kotler 1984)
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A collection of physical and service
features together with symbolicassociations which are expected to fulfillthe wants and needs of the buyer
(Jefferson and Liskorish 1988)
A satisfying activity at a desireddestination (Jefferson and Lickorish 1988)
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Value is added in each stage of the production
process and the consumer is an integral part
of the process (Smith 1994)
This outcome is created and interpreted during
the customer process, which have been
developed and organised by the service
company (Edvardsson and Olsson 1999)
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Basic constitutive elements ( landscapes, climate,settlements, historical sites and buildings)
Proximity environment elements (near landscapewhich can have a positive or a negative influence onattraction interest level)
Local population (that can inluence tourists perception
by attitude, way of life, culture etc) Entertainment and ambience
Leisure equipments (golf, yachting, riding horses)
Accomodation, food and beverage and commercial
network Transport infrastructure
Productsimage (tourist perception about thedestination exotic, cultural, night life)
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Tangible or material elements (which represent thetourism attraction support)
Intangible or immaterial elements (services)
Marketing commmunication about the product
Tourism product image (tourist perceptions result)
So: although the tourism product contains sometangible elements the overall tourism product isan intangible experience (Pender 1999)
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1. It is an assembly of elements that are delivered tothe tourism firm by different services suppliers
2. As a result of process of including a lot of variouselements in several combinations every touristproduct is unique
3. The tourism product cantbe stocked, so a goodcoordination of service suppliers and tourismproduct distributors efforts is absolutely necessary
4. The t.p. isntmobile because its compositionsincludes different tourism attraction, determined bythe resources this is the reason why market movesto product not the product moves to a market