Branding strategies MARKETING MANAGEMENT Branding strategies Prof. Mustafa Boz By Roxana Istrate The importance of branding BRANDING STRATEGIES Line extension strategy Line…
8/22/2019 16.Branding Strategies 1/14Branding Strategies Leveraging the power of the brand name tocover the market more effectively Brand associations Why do we do it? By…
7/28/2019 Designing Branding Strategies 1/2922'2KH\FAGFGA BGK FOUIHOHG[FGACSBGKFGA \[SB[HAFH\http://blog.oureducation.in/7/28/2019 Designing Branding Strategies 2/2922'3Crbgkfga…
8/10/2019 Global Branding Strategies 1/28REACHINGGLOBALMARKETSCHAPTER8/10/2019 Global Branding Strategies 2/28Marketing that targetscustomers throughoutthe world.More customers=more…
8/12/2019 Hul branding strategies 1/138/12/2019 Hul branding strategies 2/138/12/2019 Hul branding strategies 3/138/12/2019 Hul branding strategies 4/138/12/2019 Hul branding…
1. Marketing Concept“Satisfying customers’ needsprofitably”Philip kotler 2. SellingMarketingNeeds of the sellerNeeds of the buyerTurn product into cashConsumer satisfaction…
Product differentiation and brand Management Product Differentiation Competitive Advantage: Companies achieve competitive advantage in the market either by a) Offering…
Optimizing a solution for e-tourism for Tunisia WELCOME بيحرت • How do we integrate traditional marketing approaches with e- marketing? • How can we use electronic…
1. Take Your Share Of TheProfits 2. There is a better way… 3. There is a simpler way… 4. There is a faster way… 5. There is a less time consuming way… 6. …of boosting…
1. BRANDING 2. Brand A name, term, sign, symbol or design used to identify the product of one firm from another and to differentiate them from competitive offerings.…
Slide 1 Slide 2 Digital Data Communications - Branding - Branding - Overview - Overview - Strategies - Strategies - Vision & Mission - Vision & Mission - Organization…
Comparison of Branding Strategies of Bajaj Auto Ltd and Hero Honda Motors Ltd Subject: Apparel Brand Management Submitted to: Mr. Vikram Parekh Submitted by: Ajay Kumar Bhavik…
1.Brand Strategies & Brand Myopia By: Somya Agrawal2. Brand• A brand is a name, term, symbol or design or acombination of them• which is intended to identify the…
1. Branding for a Non-Profit Charity Sandeep Kulshrestha 2. The context Organisation associated with a cause Limited Resources Committed Employees Ethical expectations…
BRANDING STRATEGIES Branding Strategies There are 6 branding strategies: 1. Product Branding 2. Line Branding 3. Range Branding 4. Umbrella Branding 5. Source/Double Branding…
Some Branding Strategies FOLLOW ME: FB/DIGITALRITURAJ , TWITTER.COM/RITU__RAJ Leveraging the power of the brand name to cover the market more effectively ◦ Brand associations…
What is Branding Strategy? Branding strategy for a firm reflects the number and nature of common and distinctive brand elements applied to the different products sold by…
1. HOW TO LAUNCH YOUR BIG IDEA @GreenleafBookGr #bigideas2015 SETTING YOURSELF UP FOR SUCCESS 2. SCOTT JAMES • Greenleaf Book Group, Manager of Brand Strategy • @scottandjames…
8/9/2019 Product, Branding and Strategies 1/44Unit 7Product, Services and BrandinStrategy18/9/2019 Product, Branding and Strategies 2/44Road Ma : Previewin theConceptsDefine…