1. Goeiemiddag Follow me:@joeri_insites 2. //Template 1• Tekst 3. //Template 1• Tekst 4. //Template 1• Tekst 5. //Template 1• Tekst 6. //Template 1Crowdsourcing emerging…
1. Good evening Ladies up-to-date youth info:howcoolbrandsstayhot.comFollow me on Twitter: @joeri_insites 2. @joeri_insites 3. @joeri_insites 4. @joeri_insites 5. @joeri_insites…
1. //Template 1• Tekst 2. 14h00 Welcome by1//Template Lisa Ohlin, Business Director InSites Consulting UK• Intro14h10 Tekstby Gert Kerkstoel, former Global Business Director…
1. Hi up-to-date info on Millennials or Gen Y :howcoolbrandsstayhot.comFollow me on Twitter: @joeri_insites 2. @joeri_insites 3. @joeri_insites 4. @joeri_insites 5. @joeri_insites…
1.Buenas tardesMadridFollow me on Twitter: @joeri_insites2. //Template 1• Tekst 3. //MR competeswithreally interestingentertainment…Real 4. Cool 5. #146 Cool 6. SCENE…
1.//Template 1 • Tekst2. //Template 1 • Tekst 3. //Template 1 • Tekst 4. //Template 1 • Tekst 5. Source: InSites Consulting 16 country…
1. Joeri Van den Bergh Managing Partner InSites ConsultingHow Cool FMCG Brands Stay Hot! 2. //Template 1• Tekst 3. Source: InSites Consulting 16 country study January 2011…
1.Goeiemiddag HORECAVA Follow me:@joeri_insites2. #146 3. //Template 1• Tekst 4. “SCENE (T)AP(P)50 Chicago barsCams recognizingnumbers & gender 5. R2=.57 R2=.62R2=.74InSites…
1.The best of our work- How Cool Brands Stay Hot. Branding to Gen Y(Maak je merk cool)- De Conversation managerWhy InSites?2. STEREOTYPE//Template 1#1• Tekst“They are…
Generation Y will dominate society and business in the next 3 decades Is your audience ready for the new consumer? introduction 03 04 05 06 07 15 the book the authors/speakers…
1.Good MorningOslo Follow me:@joeri_insites2. Good MorningOslo Follow me:@joeri_insites 3. //Template 1• Tekst 4. //Template 1• Tekst 5. //Template 1• Tekst 6. Cool//Template…
1.Source: InSites Consulting 16 country study January 2011 – 4,065 respondents aged 15-25 in USA, UK, Russia, Germany, France,Denmark, Sweden, Netherlands, Belgium, Spain,…
1.//Template 1• Tekst2. //Template 1• Tekst 3. Cool//Template 1• Tekst 4. 10 Commandments Have Faith in yourselfRespect your parentsBe honestTake responsibility for…
1.Source: InSites Consulting 16 country study January 2011 – 4,065 respondents aged 15-25 in USA, UK, Russia, Germany, France,Denmark, Sweden, Netherlands, Belgium, Spain,…
1.REACH67% in 2 weeks – €300,000 FREE PUBLICITY SALES+79% SALES INCREASE – SOLD OUT AMERICAN COLLECTORS2. R2=.57 R2=.62 R2=.74InSites Consulting Brand Model tested…
STAY COOL – WE CARE STAY COOL – WE CARE ABOUT US 2 About us 3 Passionate experts in reefer transports 3 Integrated Management System 4 Global seaborne reefer trades 5…
1.//Template 1• Tekst2. //Template 1• Tekst 3. //Template 1• Tekst 4. #146 Cool 5. Cool//Template 1• Tekst 6. R2=.57 R2=.62R2=.74InSites Consulting Brand Model tested…
1.//Template 1• Tekst2. Danish brand from the Bestseller group (Vero Moda, Only, etc) : from 4-6 collectionsa year 20 years ago (when they started) to 20 different collections…
“There’s No Place Like Home!” June 2011 It’s Cool to Stay Cool As we move into the warm weather season with longer days, plenty of bugs, and higher
1 What makes a brand cool? How coolness affects the desirability of products and services. James Byrne Masters in Marketing National College of Ireland 2 Abstract The subject…