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consumer behavior slide
©2004 Prentice Hall Publishing Ayers/Collinge, 1/e 1 Chapter 16 “Consumer Behavior”
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CHAPTER Day 8 BUS 222. Copyright 2005 Prentice HallCh 1 -2 Agenda Class roll call Questions? Assignment 2 Posted – Due Feb 16 – Marketing Assignment 2.pdf.
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Consumer Behavior. INTRODUCTION Consumer behavior is 'the process and activities people engage in when searching for, selecting, purchasing, using, evaluating,
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Course Objectives Explain What is meant by Consumer Behavior Describe the Types of Consumers Explain Why do Consumers Buy Explain the Importance of Consumer.
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Chapter 3 Consumer Behavior. Question: Mary goes to the movies eight times a month and seldom goes to a bar. Tom goes to the movies once a month and goes.
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Marketing Dynamics Understanding Consumer Behavior.
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1 Chapter 5 Perspectives on Consumer Behavior. 2 Figure 5.1 - A Model of the Communication Process.
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Chapter 5 Uncertainty and Consumer Behavior. CHAPTER 5 OUTLINE 5.1 Describing Risk 5.2 Preferences Toward Risk 5.3 Reducing Risk 5.4 The Demand for Risky.
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Marketing Research, Segmentation, & Consumer Behavior What more do you need??
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Convergence in Parking and Transit Steven Grant LTK Engineering Services Senior Systems Consultant Washington, DC March 19th, 2013 2013 Fare Collection.
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Perspectives on Consumer Behavior. Information searchPerceptionPostpurchase evaluationLearningPurchase decisionIntegrationAlternative evaluationAttitude.
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The Austrian Retailer Mareike Kerschbaum, Richard Dobisek, Lisa Sattler.
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