2 Type, Tools and Terms. Chapter 2 Objectives Distinguish between serif and sans serif typefaces....

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2 Type, Tools and Terms

Chapter 2 Objectives• Distinguish between serif and sans serif typefaces.• Read and interpret project markup.• Define type family, typeface, font,

point size and leading.• Define picas and points.• User the Character and Paragraph

Formatting Controls in the Control panel.• Modify the attributes of text frames.• Apply fills and strokes.• Insert glyphs.

How type is set can enhance or detract from what is being

communicated!A B

A B

A B

Select an appropriate typeface!

Who would you choose for your cosmetic surgeon?

Can you remember these keyboard shortcuts?

Type toolNew documentSelection toolDirect Selection tooSelect allDeselect allView at 100%Fit page in windowDirect selection toolHide panels and toolbox

Power user tips

Press D to quickly reset the stroke/fill default settings (when you are not in the Type tool).

Change the layout of the Tools panel by double-clicking on the arrows in the upper left corner of the panel.

Arrange your panels, and then name and save your workspace!

Press Tab to hide all the panels.

Press Shift+Tab to hide all the panels except the Tools.

Two important rules:

• Use only one space between sentences after periods!

• Use only one return after each paragraph!

Type Family: A collection of related styles

Two major type classifications:

Leading: The distance from baseline to baseline

Points and Picas• Font size is measured in points.• Leading is measured in points.• Line length (measure) is measured in picas.

– 72 points = 1 inch– 12 points = 1 pica– 6 picas = 1 inch

The Production Sequence • Format the file or frame the correct size.

• Add an outer stroke (if necessary) and align to inside.

• Create a text inset if a stroke is used.

• Type first, format after all the typing is done. This is a good time to save your document.

• Specify the character formatting

• Specify the paragraph formatting.

• Proof, print, and proof again!