We Appear to be Speaking the Same Language,But We Are Definitely NOT Communicating

Gillian Muessig

Cofounder | President SEOmoz

Anne Kennedy

International Search SttrategistManaging Partner, Beyond Ink

• Stats• The Elements of Social Media Success

• Language Issues• Cultural Issues• Resources

Today’s Menu

Social Content in SERPs

• Blogs, Videos, Tweets, Facebook, LinkedIn

• Blogs

Social Content in SERPs

• Video

Social Content IN SERPs

• Twitter

Social Content in SERPs

• International

Social Content in SERPs

Characteristics

www.seomoz.org

• Personality and Profile Oriented• Think: Facebook, LinkedIn

• First research resource = International profiles

Characteristics Of Social Media

• Engaging• Think: timely, viral, edgy, top 10 lists

Characteristics Of Social Media

Examples

www.seomoz.org

Examples of Social Media Photos

PeopleMagazine.com

www.eluniversal.com

www.merkur-online.de

Examples of Social Media Photos

• News - Paris Hilton did W-H-A-A-T?

Google images UK Google images INDIA

Examples of Social Media Photos

• Video – Will it Play In Peoria… or Pretoria?

South Africa’s Threatened Rhinos

• Video

Trapped Chilean Miners Prepare for Escape

Delhi Workers Scramble As Athletes Arrive

Language Issues

www.seomoz.org

• Localized colloquial language:• Pop culture• Local slang• Localize politically,

meteorologically, and socially

Language Issues

• Translate TWICE• From original language to target language• From target language to localized colloquial

language• Trans-culturalization

Language Issues

• Localized colloquial language includes• Pop culture• Local slang• Local politics• Local slang• Local weather• Local news

SEO Value of Social Media SitesVaries by Country

• Flickr – in Canada• Classified Ads – in India

Resources

• Beyond Ink – anne@beyondink.com• Webcertain – Andy.Atkins@webcertain.com • Motoko Hunt - motoko@ajpr.com• Bill Hunt – bill@back-azimuth.com• iProspect – erica.schmidt@isobar.com• BusinessOnline – thad.kahlow@businessol.com• SEM International –

michael.bonfils@seminternational.com

Mahalo

Anne Kennedy and Gillian MuessigInternational Search Strategists

No, REALLY!

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