Post on 20-Feb-2017
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Mobile payments – Purchasing whenever, wherever
Case: HotelSpecials
June 16th, 2014
Dennis Van Allemeersch
CEO Hotel Booker
Average conversion desktop vs mobile/tablet
1.9%
1,2%0,6%
… whilst our conversion rate seriously lags
% more funnel exits smartphone vs desktop
Homepage
+18%
Search
+36%
Hotelpages
+36%
Step 1
Personal data
+32%
Step 2 Accommodation
+60%
Step 3
Payment
+67%
Payment is biggest pain point, followed by
navigating through content …
Work towards 1-click payment mobile UX
Wallet on
device
Pre-approved
Direct debit
Finger prints
Iris scan
EU could help with tackling 3 key indirect
hurdles to ensure m-payment take-up
Legislation Identification Security