Post on 05-Jul-2018
transcript
8/15/2019 30linkedinsecretslinkedinwonttellyou 150403102615 Conversion Gate01
1/37
Copyright 2015. William Arruda/Reach. All Rights Reserved.
30 LinkedIn
SecretsLinkedInWon’t
Tell You
William ArrudaReach Personal Branding
www.reachpersonalbranding.com
8/15/2019 30linkedinsecretslinkedinwonttellyou 150403102615 Conversion Gate01
2/37
Copyright 2015. William Arruda/Reach. All Rights Reserved.
Make the Most of LinkedIn
• It’s your digital first impression.
• It’s where people go when they
want to learn about you.• It’s your opportunity to expand
and nurture your network.
• It helps you do your job better!
8/15/2019 30linkedinsecretslinkedinwonttellyou 150403102615 Conversion Gate01
3/37
Copyright 2015. William Arruda/Reach. All Rights Reserved.
My Top Tips
• I published 22 of my favorite LinkedIn tips(with fun, counterintuitive titles) in my
Forbes column:
• It has become my most-read Forbes post
with nearly half a million views.
• In this presentation, I share those 22 tipswith
8 bonus tips so you can make the most
of this powerful personal branding platform.
http://www.forbes.com/sites/williamarruda/
8/15/2019 30linkedinsecretslinkedinwonttellyou 150403102615 Conversion Gate01
4/37
Copyright 2015. William Arruda/Reach. All Rights Reserved.
1 ! When updating your LinkedInprofile, don’t alert your contacts
to every little change.!
In edit mode, turn off activitybroadcasts and change: “select
who can see your activity feed”
to “only you.”
! Also, on the right side of yourprofile page, change “Notify yournetwork?” to “No.”
Be Secretive.
8/15/2019 30linkedinsecretslinkedinwonttellyou 150403102615 Conversion Gate01
5/37
Copyright 2015. William Arruda/Reach. All Rights Reserved.
2 ! Join groups that will let youconnect with members of yourtarget audience but aren’t
contacts.! Being a group member gives
you permission to reach outand invite them to join your
network.
Be Opportunistic.*
*NOTE: LinkedIn changes this feature from time to time.
8/15/2019 30linkedinsecretslinkedinwonttellyou 150403102615 Conversion Gate01
6/37
Copyright 2015. William Arruda/Reach. All Rights Reserved.
3 ! Know the top 5 strengths forwhich you want to be
recognized and use them
repeatedly.! If your top skill is QA describe
your proficiency in your
summary as well as in multiple
experience descriptions. Thishelps the right people find you.
Be Redundant.
8/15/2019 30linkedinsecretslinkedinwonttellyou 150403102615 Conversion Gate01
7/37
Copyright 2015. William Arruda/Reach. All Rights Reserved.
4 ! Ask your contacts to endorseyou for only your top skills.
! Having the highest number of
endorsements for yoursignature strengths will
influence those who are looking
at your profile.
! Be brave: delete or reject theendorsements that aren’t core
to how you want to be known.
Be Ungrateful.
8/15/2019 30linkedinsecretslinkedinwonttellyou 150403102615 Conversion Gate01
8/37
Copyright 2015. William Arruda/Reach. All Rights Reserved.
5 ! Only give recommendations andendorsements to those whom
you genuinely admire.!
When you recommend otherpeople, their reputation is seen
an extension of your values.
Be Stingy.
8/15/2019 30linkedinsecretslinkedinwonttellyou 150403102615 Conversion Gate01
9/37
Copyright 2015. William Arruda/Reach. All Rights Reserved.
6 ! Reuse and repurpose thecontent you already have
available.!
Sharing different forms of thesame content in distinctive
ways helps reinforce your
messages.
! Convert Blogs posts into activityupdates and embed articles in
your profile…
Be Lazy. One of myfavorites!
8/15/2019 30linkedinsecretslinkedinwonttellyou 150403102615 Conversion Gate01
10/37
Copyright 2015. William Arruda/Reach. All Rights Reserved.
7 ! Don’t follow the LinkedIn formula ofcreating one experience entry foreach job title you have held.
! Take the space you need tocommunicate your accomplishmentsby creating multiple entries for everyrole you have performed within each job title.
! It’s OK to have overlapping dates.See how I did it in my profile:
https://linkedin.com/in/williamarruda
Be Greedy. One of myfavorites!
8/15/2019 30linkedinsecretslinkedinwonttellyou 150403102615 Conversion Gate01
11/37
Copyright 2015. William Arruda/Reach. All Rights Reserved.
8 ! Don’t limit the groups you join.! Join groups related to your area of
expertise, industry, alumni, socialcauses, passions, etc.
! This gives you access to morepeople who matter to your brand.
! When others look at your profile,they can learn about your brand bylooking at your groups.
! Always select groups that are highlyactive and have a lot of members.
Be a Groupie.
8/15/2019 30linkedinsecretslinkedinwonttellyou 150403102615 Conversion Gate01
12/37
Copyright 2015. William Arruda/Reach. All Rights Reserved.
9 ! Ignore LinkedIn’s advice to onlyaccept connection requests frompeople you know.
! You’ll show up in more searchesand be visible to more people.
! Just be careful not to acceptconnection requests from scammers(they are easy to spot!).
Be Promiscuous.
8/15/2019 30linkedinsecretslinkedinwonttellyou 150403102615 Conversion Gate01
13/37
Copyright 2015. William Arruda/Reach. All Rights Reserved.
10! Don’t assume others know how youspell your name or know that you’vechanged your name.
! Include all known misspellings,previous names, nicknames andaliases in your summary.
! I include this: AKA/Commonmisspellings: Bill Arruda, Will Arruda,William Aruda.
Be a Chameleon. One of myfavorites!
8/15/2019 30linkedinsecretslinkedinwonttellyou 150403102615 Conversion Gate01
14/37
Copyright 2015. William Arruda/Reach. All Rights Reserved.
11! Fly under the radar when you’reusing LinkedIn to check out youremployees or poach talent.
! To keep your agenda hidden,change your viewing setting to“anonymous” in “Select what otherssee when you’ve viewed theirprofile.”
Be Invisible.
8/15/2019 30linkedinsecretslinkedinwonttellyou 150403102615 Conversion Gate01
15/37
Copyright 2015. William Arruda/Reach. All Rights Reserved.
12! Know the character limit for eachsection.! Use as much space as you need to
tell your story!
! This gives you the opportunity torepeat keywords that are critical tobeing found.
Be Verbose.
8/15/2019 30linkedinsecretslinkedinwonttellyou 150403102615 Conversion Gate01
16/37
Copyright 2015. William Arruda/Reach. All Rights Reserved.
13! Strong brands have a point of view.! Integrate yours into your summary
and experience where appropriate.
! Join groups where you can shareyour POV as it relates to your areaof expertise.
! It’s a great way to distinguishyourself from peers/competitors.
Be Opinionated.
8/15/2019 30linkedinsecretslinkedinwonttellyou 150403102615 Conversion Gate01
17/37
Copyright 2015. William Arruda/Reach. All Rights Reserved.
14! Reorder the content in your profile(yes, LinkedIn made this possible).! This enables you to lead with what’s
important and choose whichstrengths to focus on.
! Bonus: It will make your profilestand out from the crowd of otherswho do what you do.
Be Disorganized.
8/15/2019 30linkedinsecretslinkedinwonttellyou 150403102615 Conversion Gate01
18/37
Copyright 2015. William Arruda/Reach. All Rights Reserved.
15! Don’t feel you need to include everydetail of every job you have had –especially if it dilutes your brandmessage.
! Omit the jobs you had early in yourcareer if they don’t offer insights intohow you deliver value today.
! Or, group those older listings under
one heading, such as “My TrainingGround” or “Apprenticeships.”
Be Selective.
8/15/2019 30linkedinsecretslinkedinwonttellyou 150403102615 Conversion Gate01
19/37
Copyright 2015. William Arruda/Reach. All Rights Reserved.
16! Direct people to your LinkedInprofile with a QR code on yourbusiness card.
! The next time you’re at a networkingfunction, the people you meet canscan your QR code and instantlyread your profile and connect withyou.
! It makes it easy and enhances yourbrand attribute of “Innovative.”
Be Square.
8/15/2019 30linkedinsecretslinkedinwonttellyou 150403102615 Conversion Gate01
20/37
Copyright 2015. William Arruda/Reach. All Rights Reserved.
17! If you want to reach out to someoneand you can’t reach them any otherway, sign up for Premium by themonth.
! Then, do all the outreach you needto do to connect with those super-exclusive contacts.
! Mission accomplished? Cancel your
Premium subscription.
Be Frugal.
8/15/2019 30linkedinsecretslinkedinwonttellyou 150403102615 Conversion Gate01
21/37
Copyright 2015. William Arruda/Reach. All Rights Reserved.
18! Repurpose the great content in yourLinkedIn profile for other socialmedia sites.
! You’ll increase your digital footprintwhile ensuring consistency.
! Use tools like: VisualizeMe.com,Re.vu, branded.me andResumUp.com
Be a Thief.
8/15/2019 30linkedinsecretslinkedinwonttellyou 150403102615 Conversion Gate01
22/37
8/15/2019 30linkedinsecretslinkedinwonttellyou 150403102615 Conversion Gate01
23/37
Copyright 2015. William Arruda/Reach. All Rights Reserved.
20! Use a headshot of high quality, withgood lighting and ultra-sharp focus.! Your face should take up 70-80% of
the frame.
! LinkedIn is not the place for a selfie.
! Face forward or turn toward your leftshoulder, in the direction of yourcontent. If you’re looking to your
right, you’re saying “I don’t believewhat I say in my own profile.”
Be in Their Face.
8/15/2019 30linkedinsecretslinkedinwonttellyou 150403102615 Conversion Gate01
24/37
8/15/2019 30linkedinsecretslinkedinwonttellyou 150403102615 Conversion Gate01
25/37
Copyright 2015. William Arruda/Reach. All Rights Reserved.
23! One of the best ways to grow yournetwork is to reach out to LinkedInOpen Networkers (LIONs).
! As the name implies, they acceptmost requests.
! You can search for LIONs and addkeywords to find those who arerelevant for your network.
Be a LION Chaser.
8/15/2019 30linkedinsecretslinkedinwonttellyou 150403102615 Conversion Gate01
26/37
Copyright 2015. William Arruda/Reach. All Rights Reserved.
24! To get all your contacts in one place- LinkedIn - take a trip downmemory lane.
! Reach out to all past contacts,former colleagues, friends, etc. toget your network up-to-date.
! You can manage all your contactsfrom LinkedIn.
Be a Pastist.
8/15/2019 30linkedinsecretslinkedinwonttellyou 150403102615 Conversion Gate01
27/37
Copyright 2015. William Arruda/Reach. All Rights Reserved.
25! Reinforce your text with similarmessages using multimedia.! You can integrate images, white
papers, videos, presentations, etc.to the summary and experiencesections of your profile.
! When you do, you help bolster yourbrand and differentiate your profile
from the myriad others who do whatyou do.
Be Flashy.
8/15/2019 30linkedinsecretslinkedinwonttellyou 150403102615 Conversion Gate01
28/37
Copyright 2015. William Arruda/Reach. All Rights Reserved.
26! Choose groups with large numbersof members so you can reach themost people.
! LinkedIn shows you how active
each group is, too.! Join the groups that are “very
active” so you engage with peoplewho are motivated and interactive.
Be a Glutton.
8/15/2019 30linkedinsecretslinkedinwonttellyou 150403102615 Conversion Gate01
29/37
Copyright 2015. William Arruda/Reach. All Rights Reserved.
27! You can build your brand with thecontent created by others.! When you are at your favorite media
sites (Forbes, Fast Company, etc),
identify articles that would bevaluable to your contacts.
! Share via an update and directly togroups.
! Remember to add your POV. Don’t just share the article without addingyour thoughts.
Be a Shoplifter. One of myfavorites!
8/15/2019 30linkedinsecretslinkedinwonttellyou 150403102615 Conversion Gate01
30/37
Copyright 2015. William Arruda/Reach. All Rights Reserved.
28! Keep all your contacts in one place.! Upload contacts from your phone
and email addresses so you canuse LinkedIn as your single source
of people in your network.
Be Singleminded.
8/15/2019 30linkedinsecretslinkedinwonttellyou 150403102615 Conversion Gate01
31/37
Copyright 2015. William Arruda/Reach. All Rights Reserved.
29! LinkedIn let’s you add notes to yourconnection’s profiles.! From their profile (under
relationship), there is a Note tab
where you can document importantthings about that person that youwant to remember.
! You can also add reminders and
info about how you met, etc.
Be a Note-taker. One of myfavorites!
8/15/2019 30linkedinsecretslinkedinwonttellyou 150403102615 Conversion Gate01
32/37
Copyright 2015. William Arruda/Reach. All Rights Reserved.
30! Create tags for your variouscontacts - like Friend, Colleague,Client, Former employer, etc.
! Then go through your contacts,
assigning then the appropriatetag(s).
! You will be able to sort contacts bytag when you are reaching out to
send messages, etc.
Be a Name-caller.
8/15/2019 30linkedinsecretslinkedinwonttellyou 150403102615 Conversion Gate01
33/37
Copyright 2015. William Arruda/Reach. All Rights Reserved.
Want to Write the Perfect LinkedIn Summary?
! Join me for a complimentary live
session where I take you through the
process
! Sign up here:
http://www.williamarruda.com/linkedinsummary
8/15/2019 30linkedinsecretslinkedinwonttellyou 150403102615 Conversion Gate01
34/37
Copyright 2015. William Arruda/Reach. All Rights Reserved.
William ArrudaMotivational Speaker. Author. Entrepreneur.
William Arruda has been credited with turning the
concept of personal branding into a global industry.More than a decade ago he combined his 20 years’corporate branding experience with his passion for people, andfounded Reach, the global leader in personal branding. Since thenhe's trained nearly 1,000 personal branding strategists around the
world and authored two seminal books on personal branding:Career Distinction, and Ditch. Dare. Do! It's no wonderEntrepreneur called him "the personal branding guru.” Speaking atMicrosoft, Disney, American Express, Harvard, and hundreds morecompanies and organizations (including 20% of the Fortune 100),
William regularly traverses five continents, and has delivered morepersonal branding keynotes to more people in more places thananyone else on earth.
8/15/2019 30linkedinsecretslinkedinwonttellyou 150403102615 Conversion Gate01
35/37
Copyright 2015. William Arruda/Reach. All Rights Reserved.
At Reach, We Help You Make
!We: !Consult and build custom LinkedIn programs!Work one-on-one with execs on their profiles!Deliver keynotes & workshops
Comprehensive Linked Programs for Innovative Organizationsfrom the Global Leader in Personal Branding
At Reach, We Help You Make theMost of LinkedIn
8/15/2019 30linkedinsecretslinkedinwonttellyou 150403102615 Conversion Gate01
36/37
Copyright 2015. William Arruda/Reach. All Rights Reserved.
Contact Me:williamarruda@reachcc.com
@williamarruda
www.personalbranding.tv
www.williamarruda.com
www.forbes.com/sites/williamarruda
8/15/2019 30linkedinsecretslinkedinwonttellyou 150403102615 Conversion Gate01
37/37