DIGITAL COMMUNICATIONS DASHBOARDYear End 2014

FARMCREDIT.COM

TOTAL UNIQUE VISITORS

2011

193,171235,899

2010

36,278

329,267 356,184

2013

USED FARMCREDIT.COM TO FIND THEIR LOCAL FARM CREDIT

connect. engage. benefit.

Brought to you by the Reputation Management Program, facilitating Communications, Contributions and Collaboration on behalf of Farm Credit.

OBJECTIVE OUR CHANNELSProactively manage the national Farm Credit digital and social media presence by building an online community through positive storytelling and optimizing content to increase site traffic.

2012 2014

70,000+ PEOPLE

Loans1

Scholarship2

Rates3

Idea Share4

Home Loans5

TOTALPROFILES170

TOP 5 SEARCH TERMS

IN 2014, FARMCREDIT.COM RECEIVED

PRODUCING EXCELLENCE

ALL SYSTEM ENTITIESREPRESENTED

12NATIONAL CONTRIBUTIONS PARTNERSREPRESENTED

20 TIMES MORE MOBILE TRAFFIC THAN IT DID IN 2010

DIGITAL CONTENT SNAPSHOT

41% OF TOTALPAGE VIEWS

CAREER-RELATED PAGESACCOUNTED FOR

FACEBOOK LIKES

58% 39%TWITTER FOLLOWERS

6 POSTS PER WEEK

NEARLY 50 SHAREABLES2014 MOSTPOPULARSHAREABLE

52 TOTAL #THROWBACK THURSDAYSOCIAL MEDIA POSTS

#ThrowbackThursday posts celebrate Farm Credit’s history while making connections with System employees and customers.

71%TOTAL BLOG SUBSCRIBERS

TOP 5 MOST READ AGGREGATOR BLOG POSTS IN 20141. Business of Agriculture: Key Financial Ratios and What They Mean2. Business of Agriculture: Debt Structuring and Loan Terms3. Wanted: Ag Comms Students for NAFB Social Media Corps4. Apply Now for Dairy Challenge Social Media Corps5. Business of Agriculture: What to Expect When Applying for a Loan

TOP 5 MOST READ COMMON THREADS BLOG POSTS IN 20141. You’re Invited: Idea Share 20142. Farm Credit 100: Looking Back on Past Anniversaries3. Reputation Matters: Social Media Basics4. 98th Anniversary Resources Now Available5. Farm Credit Organizations, USDA Announce Rural Business Investment Company

32%POSTS IN 2014

INCREASE IN SUBSCRIBERS FROM 2013

31 PROFILESPUBLISHED IN 2014

9 POSTS PER WEEK

3 POSTS PER WEEK

1200 MINUTESWATCHED

10 VIDEO UPLOADS350FOLLOWERS

+ +NEW PLATFORM IN 2014

106

90INCREASE IN SUBSCRIBERS FROM 2013

10,309 Likes 1,632 Shares138,752 People Reached 441 Comments

POSTS IN 2014

INSTAGRAM YOUTUBE

Media Relations Summary

MEDIA RELATIONS DASHBOARDYear End 2014

connect. engage. benefit.

Brought to you by the National Communications Team, facilitating Communications, Contributions and Collaboration on behalf of Farm Credit.

PROGRAM OBJECTIVE Utilize public and media relations tactics to engage with media as a conduit to key stakeholders by sharing positive stories about Farm Credit through traditional and social media engagement.

10,072 CLIPSShared in the Daily News

SYSTEM PRESSRELEASES126 SYSTEM

NEWS ARTICLES 127

MEDIA INTERACTIONS1,000 with Ag Trades and National Business Media

NEARLY2014 MEDIA OUTREACHOPPORTUNITIES Q1 American Farm Bureau Federation annual

convention survey data Farmer Veteran Coalition (FVC) PartnershipWomen in AgricultureProducing Excellence Profiles reach 50 States

Q2

Q3 Farm Credit's 98th AnniversaryFarm Credit National Contribution Grant Cycle Benefits of Methane DigestersOutlook for U.S. Ag Economy

Farmer VeteransLand ValuesSuccession Planning

Q4

INTERVIEWSCONDUCTED109 14 with Customers & Partners

TOPICS OF INTEREST TO MEDIA95 with System Experts

Rural Business Investment Company launchAg Census DataHomegrown By Heroes national launch

LAUNCHED THE CRISIS COMMUNICATIONS KIT

posted on Farmcredit.com

CRISIS COMMUNICATIONS TOOLKITREPUTATION MANAGEMENT PROGRAM

05.01.14

Farmer Veterans

Succession Planning

Ag Economics

Beginning Farmers

Women in Ag

$

featured on FarmCredit.com

and continued to actively monitor and identify reputation risk