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transcript

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MELISSA HARTLEY / VISUAL DESIGN PORTFOLIO>>

01/BI-LATERAL 03/04

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MELISSA HARTLEY / VISUAL DESIGN PORTFOLIO>>

MELISSA HARTLEY / VISUAL DESIGN PORTFOLIOBOOK / LEFT / RIGHT

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OBJECTIVE /

The brain is divided into the two hemisphere’s, the left and right. Each hemisphere has an outer layer of grey matter called the Cerebral Cortex that is supported by an inner layer of white matter. The Corpus Callosum is what links the two hemisphere’s together by a very large bundle of nerve fibers, and also by other smaller commissures, including the anterior commussure, posterior commussiure and hippocampal commissure. This bundle of net-works transfer information between the two hemisphere’s to coordinate localized func-tions. The construction of all these cells and nerve’s are assymetrically distributed between the two hemispheres. While some of these districution and construction differences are consistent from one person to another, many observable differences vary from individual to individual, thus being a designer that is more dominant in one area over another.

Being a visual designer is taking your own natural abilities, experiences, preferences, likes and dislikes and applying them appropriately to communicate the objective at hand. The one thing that remains consistent from designer to designer is the objective, but how we solve that is completely respondent to how we are wired.

Information is in everything, surrounding us on a micro level all the way to a macro level. You can approach a problem from the end to the begining or vice versa. It is being a visual designer that makes all of this information exciting and keeps me coming back for more. Taking a objective and looking at it from all directions is fascinating and always proves to teach something new about not only yourself but the world around you.

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analytic thought

language

science and math

factual

verbal

LEFT HEMISPHERE /

holistic thought

intuition

creativity

art and music

fantasy

visual

RIGHT HEMISPHERE /

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FRONTAL / reasoning, planning, speech, movement, emotions, problem solving

PARIETAL / movement, orientation, recognition, perception of stimuli

OCCIPITAL / visual processing, depth perception, recognition of color

TEMPORAL / perception, recognition of auditory stimuli, memory, speech

CORPUS CALLOSUM / connects the two hemispheres

BRAIN AREAS /

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COPYRIGHT@2011 MELISSA HARTLEY

MELISSA YUKIKO HARTLEY / visual designerPHONE / 408.761.8432EMAIL / mhartley@gmail.comWEBSITE / www.mhartley.com

INSTITUTION / Academy of Art UniversityDEPARTMENT CHAIR / Mary ScottCOURSE / Senior PortfolioINSTRUCTOR / Mary Scott

COVER STOCK / TEXT STOCK / Luster FinishPRINTER / BlurbBINDERY / Blurb

TYPEFACE / Blender, Adobe GaramondSOFTWARE / Adobe Creative SuitePRINTER / Indigo PrinterCAMERA / Canon RebelPHOTOGRAPHY / Mary Scott

COLOPHON /

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015/ WHITE AND GREY DO MATTER

015/ A STRATEGIC MEANS OF POWER

027/ DON’T TREAD ON ME

036/ THE TIME FOR HIGH AND LOW

043/ A RUSSIAN STATE OF MIND

051/ BOMBS BRING NEW BEGINNINGS

059/ A SEA OF OPPORTUNITY

067/ THE BEGINNING OF THE END

079/ FIGHTING FOR PROFIT

TABLE OF CONTENTS /

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OBJECTIVE /

Develop an conference based around the idea of experimental typography and design a book, schedule, mailer, name badge and poster to intrigue and engage the audience in attendance.

PROCESS /

In a scientific context, an experiment is a test of an idea; a set of actions performed to prove or disprove a hypothesis. Experimentation in this sense is an empirical approach to knowledge that lays a foundation upon which others can build. It requires all mea-surements to be made objectively under controlled conditions, which allows the proce-dure to be repeated by others, thus proving that a phenomenon occurs after a certain action, and that the phenomenon does not occur in the absence of the action.

My approach to this project was to break down the way people think and how they approach design problems. Designer’s predominantly think either with the left side of their brain or right side of their brain. My goal was to show how each designer, left or right, would handle a given problem and the solution that would follow. The solutions that were to be discovered both lead to a visual form of communicating the same prob-lem but with different priorities all of which make design engaging.

WHITE AND GREY DO MATTER.

PROJECT / type conference

INSTRUCTOR / ariel grey

CLASS / typography 4

APPLICATIONS /book, mailer, poster

TYPEFACE / vitesse ,blender

PAPER /epson heavy weight matte

PRINTER / epson 2400

BINDERY / california office

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OBJECTIVE /

PROCESS /

FINDING THE JET STREAM.

PROJECT / paper promotion

CLASS / typography

APPLICATIONS /book, poster

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_›› A

_››B

_››C

_››D

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OBJECTIVE /

PROCESS /

A SECRET MEETING .

PROJECT / audit the fed

INSTRUCTOR / roland young

CLASS / print

APPLICATIONS /installation

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The Washington Post reported in 2000 “The Pentagon chose [KBR] to carry out the study and subsequently selected the company to implement its own plan.”

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OBJECTIVE /

PROCESS /

RUSSIANS DO IT BETTER.

PROJECT / rebranding smirnoff

INSTRUCTOR / todd hedgepeth

CLASS / identity

APPLICATIONS /book, applications

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smirnoff

GRAPHIC STANDARDS MANUAL

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smirnoff

GRAPHIC STANDARDS MANUAL

VODKA GOTITS CLASS BACK

identit

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OBJECTIVE /

PROCESS /

A BLOSSOMING BEAUTY .

PROJECT / rebranding hiroshima

INSTRUCTOR / jane brown

CLASS / identity

APPLICATIONS /book, poster, applications

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HIROSHIMA

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MY HIROSHIMA | HIROSHIMA DIRECTORY | CRUISE PASSENGERS | TRAVEL AGENTS | MEETING PLANNERS

HIROSHIMA

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MY HIROSHIMA | HIROSHIMA DIRECTORY | CRUISE PASSENGERS | TRAVEL AGENTS | MEETING PLANNERS

HIROSHIMA

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OBJECTIVE /

PROCESS /

A CULTURE BY WATER.

PROJECT / rebranding ocean pacific

CLASS / identity

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o c e a n p a c i f i c

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OBJECTIVE /

PROCESS /

THE BEGINING OF A NEW START.

PROJECT / rebranding ellis island

CLASS / identity

TYPEFACE / century gothic

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E L L I S I S L A N D

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OBJECTIVE /

PROCESS /

EVERY PENNY MAKES A DIFFERENCE.

PROJECT / war profiteering

INSTRUCTOR / bob slote

CLASS / information design

APPLICATIONS /book

BINDERY / melissa hartley

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OBJECTIVE /

PROCESS /

A PICTURE SAYS A THOUSAND WORDS.

PROJECT / war profiteering

INSTRUCTOR / bob slote

CLASS / information design

APPLICATIONS /book

BINDERY / melissa hartley

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smirnoff

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smirnoff

HIROSHIMA

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HIROSHIMA

A SHOUT OUT /

ACKNOWLEDGEMENTS

MY SUPPORT TEAM /

A huge thank you to all of my teachers, friends, and family that helped to me to achieve this accomplishment. Whether it was pushing me to out perform myself, listening to me rant and rave, giving me a shoulder to cry or inspiring me with your outlooks, I truly appreciate you all for who you are. I could not have done this without your sup-port and inspiring words.

Mary Scott, Roland Young, Todd Hedgepeth, Jeremy Stout, Ariel Grey, Sharron Gallant, Michael Gallant, Mike Hartley, Diana Johnson, Taylor Sanchez, and all my peers that braved these classes before me.

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