50 Marketing Metrics That Matter—Do You Measure Up?

Devin ParkerSr. Director of Enterprise SolutionsDomo

Tom McConnonSr. Director of Product Marketing@tmcconnonDomo

Today’s Presenters

Improving Decisions

49%

of marketers cite the use of analytics to guide marketing decisions as the biggest weakness of their marketing organization.

Poll Question #1

What is your biggest challenge with marketing metrics?

1. They aren’t found in a single location2. They require a lot of manual upkeep3. They don’t answer the right

questions4. The data isn’t trustworthy

KPI Breakdown

1. By Objective1. Tracking

2. Analysis

3. Return

2. By function1. Web analytics

2. Email

3. PPC/Display

4. SEO

5. Social

6. PR

7. Events

8. Management

Tracking KPIs

Tracking KPIs

Web Analytics

Email

PPC/Display

SEO

Social

Events

Management

PR

Tracking KPIs

Web Analytics

Email

PPC/Display

SEO

Social

Events

Management

PR

Tracking KPIs

Web Analytics

Email

PPC/Display

SEO

Social

Events

Management

PR

Tracking KPIs

Web Analytics

Email

PPC/Display

SEO

Social

Events

Management

PR

Tracking KPIs

Web Analytics

Email

PPC/Display

SEO

Social

Events

Management

PR

Analysis KPIs

Analysis KPIs

Web Analytics

Email

PPC/Display

SEO

Social

Events

Management

PR

Analysis KPIs

Web Analytics

Email

PPC/Display

SEO

Social

Events

Management

PR

Analysis KPIs

Web Analytics

Email

PPC/Display

SEO

Social

Events

Management

PR

Analysis KPIs

Web Analytics

Email

PPC/Display

SEO

Social

Events

Management

PR

Analysis KPIs

Web Analytics

Email

PPC/Display

SEO

Social

Events

Management

PR

Analysis KPIs

Web Analytics

Email

PPC/Display

SEO

Social

Events

Management

PR

Analysis KPIs

Web Analytics

Email

PPC/Display

SEO

Social

Events

Management

PR

Return KPIs

Return KPIs

Web Analytics

Email

PPC/Display

SEO

Social

Events

Management

PR

ROI Diminishing

Returns

via fourthsource.com

Poll Question #2

How quickly could you calculate your ROMI?

1. On demand—it’s at my fingertips2. Under an hour—I’ve got all the pieces3. In a day—I’d be waiting on some

reports 4. In a week—things are a bit messy here

The Domo Solution

The Domo Solution

Brings all your data into a single view.

The Domo Solution

Delivers information in real time.

The Domo Solution

Scales with new data sources.

The Domo Solution

Provides one version of the truth.

The Domo Solution

Puts you in the driver’s seat.

The Domo Solution

Contact our team to see a demo.

www.domo.com/marketing

sales@domo.com

801.805.9500