a product of

Social Travel for your Site

User Experience Strategy, Design & DevelopmentEstablished in 2002250+ Projects30 Designers/DevelopersMobile, Social, Enterprise Apps

WHO WE ARE

WHAT WE BUILD

Social Media products for

Social Media marketing platforms for

Product incubator for

Who in this room helps manage a travel-related website?

NOW ABOUT YOU…

Who in this room likes to travel with friends and/or family?

NOW ABOUT YOU…

Do your friends or family influence your travel decisions?

NOW ABOUT YOU…

YOU ARE NOT ALONE

74% are influenced by opinions of others when purchasing

83% of online shoppers want to share info about their purchases with friends

(Manage Smarter, September 2009)

• Price

• Availability

• Location & Proximity

• Validation from demographically and like-minded people

• Validation from trusted sources

• Inspiration via media (photos, video, etc.)

MANY OTHER FACTORS INFLUENCE PURCHASES

THIS ISN’T NEW! QYPE, AMAZON, LAST.FM, ETC

Who in this room has social media tools on their website that allow friends and families to plan their travel?

NOW BACK TO YOU…

WHAT DOES FUTURE HOLD FOR TRAVEL PLANNING?

Peer to Peer distribution via word of mouth

Location specific, socially curated content

Demographic specific, socially curated content

Using Facebook, Twitter, LinkedIn, etc… as social distribution platforms rather than direct marketing or customer service

Third-party ancillary revenue opportunities

Better use of email and mobile

WHERE ELSE HAVE GUESTS OF THIS HOTEL STAYED?

WHAT DO GUESTS OF THIS HOTEL DO WHEN THEY STAY HERE?

WHAT ARE OTHER TRAVELLERS DOING ON THEIR CRUISE ITINERARIES?

WHAT SHOULD THEY DO WHEN THE GET THERE?

WHAT SHOULD THEY DO WHEN THE GET THERE?

WHAT DOES YOUR SITE’S COMMUNITY RECOMMEND?

WHAT DO THEIR FRIENDS, FAMILY, FOLLOWERS, OR COLLEAGUES RECOMMEND?

WHERE ARE THEY GOING AND WHAT ARE THEY DOING?

WHATS HAPPENING ON THEIR TRIPS?

DISTRIBUTES THROUGH SOCIAL MEDIAWHAT IS THE SOCIAL GRAPH SAYING?

Don’t forget about Email…

Recommendations

Social Networks

Your Travel Brand

Itineraries

THE FUTURE IS NOW, AND IT’S CALLED ADD TO TRIP

• A place for discussion among peers about their travels.

• A place to collaborate on itineraries with their friends and family.

• A place that allows for communicating with their social networks for direct feedback.

• 100% your brand and experience• Runs on your site via simple calls

to API via JavaScript SDK • Customizable implementation

and look & feel• Professional services team• Cloud-based environment• SAAS or API

A few snippets of code and you’re up and running…

HOW WE DELIVER

WHAT’S THE PITCH?

• Customers aren’t one-night stands. • Give your loyal customers

tools to spread your brand.

• True travel planning has social engagement built-in.

• Retention can come from more than loyalty & rewards programs.

ALL PATHS LEAD TO BOOKING… USE THEM

People who create trips

00:22:51Time on Site

22.74Average Page Views

People who…Login or create an account

12.28 00:12:58Pages/Visit Avg. Time on Site

Come from Facebook

5.57 00:26:32Pages/Visit Avg. Time on Site

View more than a single page

5.96 00:06:51Pages/Visit Avg. Time on Site

Come from Twitter

3.90 00:03:49Pages/Visit Avg. Time on Site

via Voyavo.comDID WE MENTION IT’S STICKY?

HTML5 TABLET, WEB, & PHONE DISTRIBUTION

PROFESSIONAL STRENGTH API/SDKs

• Create User• Create/Read/Update Itinerary• List Itinerary Items• Create/Read/Update Itinerary Item• Create/Read/Update Conversation

Thread

• Create/Send/Read Facebook, Twitter, and/or LinkedIn Notification

• Get Nearby Items by Frequency• Get Nearby Items by Likes• Get Items by similar demographics• Get Recommendations by Geo

Our Social Graph API was created to be similar to social media products such as Facebook, Gowalla, Foursquare, and LinkedIn and is powered by…

JSON redis OAUTHZEUS

Here are some sample queries and functions…

WHAT YOU CAN MAKE

Mobile Check-insSocial Itineraries

Digital Passports

Personalized Guidebooks

Travel Q&A

Mobile Itineraries

Recommendation Engines

Corporate Travel CommunitiesPLUS MUCH MORE…

API/SDKs

Implement our community via our JavaScript SDK, SaaS or create…

Auto Rental AgenciesCruise LinesMajor Hotel BrandsAirlinesBoutique Hotel ChainsOnline Travel AgenciesManaged Business Travel AgenciesConsolidatorsMeta Search EnginesSki Areas

Deal SitesNewspaper WebsitesConvention BureausMeeting PlannersTravel Content PortalsTravel Book PublishersTravel Magazine websitesSocial Networks websitesWedding websitesResorts

WHO WE ARE TARGETING

We have 5 pilot customers and are looking for 5 more…

www.momentumdesignlab.com

hello@momentumdesignlab.com

+1.415.977.0814

THANK YOU