ADVERTISING IS LIQUID

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ADVERTISING IS LIQUID. Eric Franchi @ ericfranchi Adam Kmiec @ adamkmiec. Source: Undertone, 2013. MARKETER CHALLENGE: HOW DO YOU REACH CONSUMERS WITH THE RIGHT MESSAGE AT THE RIGHT TIME AND…. ON THE RIGHT DEVICE. IMPLICATIONS FOR CONSUMERS. IMPLICATIONS FOR ORGANIZATIONS. - PowerPoint PPT Presentation

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@AccessUndertone

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@AccessUndertone

ADVERTISING IS LIQUIDEric Franchi @ericfranchi

Adam Kmiec @adamkmiec

@AccessUndertone

@AccessUndertone

@AccessUndertoneSource: Undertone, 2013

@AccessUndertone

MARKETER CHALLENGE:HOW DO YOU REACH CONSUMERS WITH

THE RIGHT MESSAGEAT THE RIGHT TIME AND….

ON THE RIGHT DEVICE

@AccessUndertone

@AccessUndertone

@AccessUndertone

@AccessUndertone

@AccessUndertone

IMPLICATIONS FOR CONSUMERS

IMPLICATIONS FOR ORGANIZATIONS

IMPLICATIONS FOR TECHNOLOGY

@AccessUndertone

THANK YOU!Eric Franchi @ericfranchi | @accessundertone

Adam Kmiec@adamkmiec