Thanks for attending our Webinar

We will begin shortly

Denise Purtzer

Channel Development Manager

Digital River

Making the Most of Marketing and Promotions

Holiday Season and Beyond

Understand Marketing Trends/Key Dates

Work within latest search set of rules

Provide Tools/Tips within RegNow interface

End of Year Online Shopping: Key Dates

> Monday immediately following “Black Friday” (day after Thanksgiving in US)

> Debut in November, 2005 Shop.org press release

> 2006: Shop.org launched portal

> one of the biggest online shopping days of the year

November

25th Black

Friday

November 28th

Cyber Monday

Email Marketing

> Most traffic on Wednesdays

> Dec 15 and 22nd in 2010

> Dec 14 and 21st for 2011

> January Sales continue

> Hardware sales in December

> Software sales in January

End of Year Online Shopping: Key Dates

Key Email Wednesdays:

December 14 and 21st,

2011

Cyber Monday Happy Stats

> 77% online retailers reported increase in online sales1

> Observed by US, Canada, UK, Portugal, Germany, New Zealand

> Cyber Monday was highest online spending day in 2010

Online spending through the years:

1 Shop.org 2005

2 ComScore/CoreMetrics

Year Spending Increase %

YOY

2005 N/A 77% of all online

merchants reported

increase

2006 $608M +25%

2007 $733M +21%

2008 $846M +15%

2009 $887M +5%

2010 $1.028M +19.4%2

Other Cyber Monday Facts

> 52.7% people shop from work

> Brought to Germany in 2010 (Amazon.de)

Brought to Portugal in 2009, France 2008,

New Zealand 2010

Average Order Value (AOV) $194.89 in 2010

Increase from 2009: $180.03 (+8.3%)1

1. CoreMetrics

4% all Cyber Monday purchases by Cell phone

Check

Availability

Comparison

Shop

Identify

Locations

Customer

Reviews/

Comments

Key Points:

Growing Online Revenues/AOV

Pre-Defined Key Dates

Growing list observing countries

Make it easy for shopping online

Now is the Time!

Put together a Marketing Plan now

New Content in RegNow

New Content RegNow

Search for Specific

Items or Vendors

Further customize with

Date ranges, pricing,

commissions or other

attributesFurther filters to define

Category, Platforms or

Certifications

Use Description to

find types or

keywords

Sort By:

Success, Recency,

Commissions,

Certifications

Coupons:

Active relationships

or all available

Discount/Coupon/Vouchers Datafeed

Up to 17k Codes

Datafeed

functionality

Affiliate Created Coupons

Review and edit if necessary

Complete Setup

Customization

Mobile Support

Automatic

Affiliate Branding

Available

http://www.regnow.com/html/help/newui/vendor/parameters.html

Help/Order Process/Parameters

Customize the Cart with Affiliate Branding

Solves a Problem

Compare/Review

Provides

comparison Info

Challenge Checklist

Put together

marketing schedule

for product

highlights/key dates

Create one form of

unique content

weekly

Attract Wider

Audience

Quality Content

Page Check:

Quality over

Quantity

StartToday/

complete Next week

weekly

ongoing

Ongoing, start next

week

Upcoming Learning Opportunities for Affiliates

> Trade Shows

> A4UExpo

> London 18-19th October

> www.a4uexpo.com

> Affiliate Summit West

> Las Vegas/US 8-10th January, 2012

> www.affiliatesummit.com

Webinars• Vendor Product Webinar October

• Future: call for topics

Thank You!

Denise Purtzer

dpurtzer@digitalriver.com

http://facebook.com/dpurtzer

http://www.linkedin.com/in/denisepurtzer

Time for Questions

Please ask questions by typing in webinar interface