Music Industry G322

Lesson Aims

To consider the ways in which audiences are powerful in the music industry

To understanding the fragmentation and targeting of the audiences

Music Industry G322

Audience related key terms

Niche Audiences

Active Audiences Fragmentation

Audience Consumption

Personalisation

Re-cap

Institutions

What have we learnt so far?

What key terms would I use when discussing institutions?

What key evidence do I have about institutions?

Audiences

Define the following:

Niche AudienceMainstream AudienceFans

Audiences

Is this true????????????

Audiences

What about you?How often to you buy music?

How many hours a day do you listen to music?

How important is new music to you?

How you consume music?

Audiences 2

Coursework deadline: Friday 27th March 2009

Final DVD commentary and PowerPoint evaluation

What key evidence can we get from this?

How can we use this in an essay.

PEE Time!!!!!!!!!How has the impact of new technologies changed audience consumption of music?

How has the impact of new technologies changed audience consumption of music?

360 Degree Deal

Due to the loss of revenue from piracy the live music industry has seen massive growth.

What is the 360 degree deal and how are institutions using it to their advantage?

What some examples of 360 degree deals????

How have new technologies offered audiences…………

Choice Control Diversity Access

Ability to try before you buyWith streaming

Can select different tracks and create own bundles

Ability to create, edit, make playlists

Be creative with music, make produce

Able to share

More range of music

More specific and specialist

Can consume in more places

Portability

Convergence

Direct Targeting of Audiences

The following websites are good examples of Web 2.0-

Research how they work and why they are good to discuss in regards of new technology

Digital technology has shifted power to the consumers. The industry must therefore become much more focused on the consumer and

use digital technology to target them

Digital technology has shifted power to the consumers. The industry must therefore become much more focused on the consumer and

use digital technology to target them