Chris Burdge bWEST Interactive

Credentials

  Online marketing since 1994   Fortune 1000 brands: Nestle, HP, Coca-Cola   McCann Erikson, Publicis, Cove-Ito (Japan)   Founded bWEST – July 2009

Just a guy making bubbles…

the future is in

earned media…

Social Media Club – Victoria

Mayfair Mall – 2009 Retailer of the Year

Store visits +27% Sales Increases (YoY)

  July 63%   Aug 45%   Sept 73%   Oct 49%   Nov 25%   Dec 26%   Pre SM baseline 21%

Results

holistic strategy engage, engage, engage relationships always add value build social capital

consistency

Key Take Aways

Lead with strategy. Exploit technology.