Blogging for Traffic

A Step by Step Guide From

Nigel Swaby ~ SEO by Swaby

What is a Blog?

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What is a Blog?

A web-based journal that gained critical mass in 2004.

What is a Blog?

A web-based journal that gained critical mass in 2004.

An effective way to obtain search engine optimization.

What is a Blog?

A web-based journal that gained critical mass in 2004.

An effective way to obtain search engine optimization.

A form of social media because readers can comment and engage in discussion.

Why do Blogs Fail?

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Why do Blogs Fail?

The author loses interest.

Why do Blogs Fail?

The author loses interest. No discussion or community emerges.

Why do Blogs Fail?

The author loses interest. No discussion or community emerges. No traffic develops.

How Does One Get Traffic to a Blog?

Use RSS

Most blogs automatically set this up for you.

Use RSS

Most blogs automatically set this up for you.

If you’re not sure, create one at www.feedburner.com.

Use RSS

Most blogs automatically set this up for you.

If you’re not sure, create one at www.feedburner.com.

Create a Technorati profile.

Blog Traffic Tips

Write good/interesting content!

Blog Traffic Tips

Write good/interesting content! Get linked to from popular sites.

Blog Traffic Tips

Write good/interesting content! Get linked to from popular sites. Get found on search engines.

Blog Traffic Tips

Write good/interesting content! Get linked to from popular sites. Get found on search engines. Drive traffic through promotion – blog

comments, PPC, Twitter or/and Facebook.

Traffic Tip #1 – Maximize Your Title

Maximize Your Title

Blogs are naturally optimized for SEO.

Maximize Your Title

Blogs are naturally optimized for SEO. Blogs get found quickly!

Maximize Your Title

Blogs are naturally optimized for SEO. Blogs get found quickly! Spiders love titles!

Repeat Your Title Keywords in Your Article

Repeat Your Title Keywords in Your Article

Repeat your important keywords from the title in your first two paragraphs of the article.

Repeat Your Title Keywords in Your Article

Repeat your important keywords from the title in your first two paragraphs of the article.

Use bold or heading tags for extra impact.

Repeat Your Title Keywords in Your Article

Repeat your important keywords from the title in your first two paragraphs of the article.

Use bold or heading tags for extra impact. Don’t be obnoxious. Humans read this as

well!

Add an Image

Add an Image

It looks good for your human reader!

Add an Image

It looks good for your human reader! It’s an opportunity for SEO.

Add an Image

It looks good for your human reader! It’s an opportunity for SEO. Rename the image to a keyword in your

title.

Blogs are About Links!

Blogs are About Links!

Link to other sites in your articles.

Blogs are About Links!

Link to other sites in your articles. Link strategically…

Blogs are About Links!

Link to other sites in your articles. Link strategically… Link to recent blog posts about your

subject matter.

Blogs are About Links!

Link to other sites in your articles. Link strategically… Link to recent blog posts about your

subject matter. Link to news articles about your subject

matter.

Blogs are About Links!

Link to other sites in your articles. Link strategically… Link to recent blog posts about your

subject matter. Link to news articles about your subject

matter. Link to sites found in news articles about

your subject matter.

Leverage the News!

Leverage the News!

Search Google News for hot topics.

Leverage the News!

Search Google News for hot topics. Use Bing “top people” or topics.

Leverage the News!

Search Google News for hot topics. Use Bing “top people” or topics. Spencer Shaw says “put yourself in front

of traffic.”

Pingbacks/Trackbacks

Pingbacks/Trackbacks

Link to specific blog articles:

Pingbacks/Trackbacks

Link to specific blog articles: http://seobyswaby.wordpress.com/

2009/11/16/how-to-make-money-from-facebook-the-ultimate-question/

Pingbacks/Trackbacks

Link to specific blog articles: http://seobyswaby.wordpress.com/2009/1

1/16/how-to-make-money-from-facebook-the-ultimate-question/ NOT

Pingbacks/Trackbacks

Link to specific blog articles: http://seobyswaby.wordpress.com/2009/1

1/16/how-to-make-money-from-facebook-the-ultimate-question/ NOT

http://seobyswaby.wordpress.com

Pingbacks/Trackbacks

Link to specific blog articles: http://seobyswaby.wordpress.com/

2009/11/16/how-to-make-money-from-facebook-the-ultimate-question/ NOT

http://seobyswaby.wordpress.com Automate pingbacks using

www.blogbuzzer.com.

What do These Tactics Do?

Traffic!

Would You…

Be more motivated to blog if you had traffic?

Would You…

Be more motivated to blog if you had traffic?

Get more leads if you had more traffic?

Would You…

Be more motivated to blog if you had traffic?

Get more leads if you had more traffic? Get more sales if you had more traffic?

Recap…

Recap

Use RSS

Recap

Use RSS. Use your keywords in titles.

Recap

Use RSS. Use your keywords in titles. Repeat your keywords in your article.

Recap

Use RSS. Use your keywords in titles. Repeat your keywords in your article. Use images with your keywords.

Recap

Use RSS. Use your keywords in titles. Repeat your keywords in your article. Use images with your keywords. Link to other blogs, websites and news

articles that are relevant to your topic.

What Can You Do For Me?

Fan my Facebook page - http://www.facebook.com/pages/SEO-by-Swaby/137031038432?ref=nf

What Can You Do For Me?

Fan my Facebook page - http://www.facebook.com/pages/SEO-by-Swaby/137031038432?ref=nf

Visit my website – http://seobyswaby.com

What Can You Do For Me?

Fan my Facebook page - http://www.facebook.com/pages/SEO-by-Swaby/137031038432?ref=nf

Visit my website – http://seobyswaby.com Record a testimonial at this event.

What Can You Do For Me?

Fan my Facebook page - http://www.facebook.com/pages/SEO-by-Swaby/137031038432?ref=nf

Visit my website – http://seobyswaby.com Record a testimonial at this event. Recommend me!

What Can You Do For Me?

Fan my Facebook page - http://www.facebook.com/pages/SEO-by-Swaby/137031038432?ref=nf

Visit my website – http://seobyswaby.com Record a testimonial at this event. Recommend me! Hire me!

SEO by Swaby

801-661-1476 www.seobyswaby.com Info@seobyswaby.com