Bond Uni - why companies fail at social media

Post on 27-Jan-2015

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Content and Relationship

Interruption Thinking

Copy and paste logic

Segmented marketing

Companies spokeand people

listened

Brand-Aid

Ahh the old ‘branding

awareness’ trick

People lacked reach and frequency

It’s always beendone this way

Then someone changed it

The bandwagon

Micro-blogging

Have bandwagon, will travel

Turning the blind eye

Safety in numbers

The penny drops

The pow wow

The BBQ

You’re trying too hard

GOLD!

Time and place

The truth comes out

Killing the messenger

The lonely drive home

The EndSadly for them, it’s

not.

A crappy relationship

Real life versus commercial life

Friends for a reason, season or

a lifetime

Meaningful relationships

Synergising backward overflow

Listen, think, speak

Keep in touchWeb www.feedia.com.au

Email paul@feedia.com.au

Twitter twitter.com/paulting_