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Using research for more than insightCarley Fain, UK, Festival of NewMR 2016
Using Research For More Than Insight
Carley FainShortlist Media
1 February, 2016
#NewMR 2016 Sponsors
Media Partner GreenBook
Using research for more than insightCarley Fain, UK, Festival of NewMR 2016
What am I talking about?
Research is: “The systematic investigation into and study of materials and sources in order to establish
facts and reach new conclusions.”
Insight is: “The capacity to gain an accurate and deep understanding of someone or something.”
Using research for more than insightCarley Fain, UK, Festival of NewMR 2016
Introduction
• Who is Shortlist Media?
• How do we research?
• Who listens to our research?
• Case studies
• Summary
Using research for more than insightCarley Fain, UK, Festival of NewMR 2016
Who is Shortlist Media?
Using research for more than insightCarley Fain, UK, Festival of NewMR 2016
How do we do research?
Launched September 2014
Over 3,600 members and growing
Over 100 studies
10 discussion groups
Using research for more than insightCarley Fain, UK, Festival of NewMR 2016
Who listens?
Brand
Commercial Editorial
StrategyEvents
Using research for more than insightCarley Fain, UK, Festival of NewMR 2016
Commercial Case Study
Using research for more than insightCarley Fain, UK, Festival of NewMR 2016
Commercial Case Study
Using research for more than insightCarley Fain, UK, Festival of NewMR 2016
Editorial Case Study
Using research for more than insightCarley Fain, UK, Festival of NewMR 2016
Editorial Case Study
Using research for more than insightCarley Fain, UK, Festival of NewMR 2016
Summary
Trust
Relationships Credibility
RelevanceLoyalty
Using research for more than insightCarley Fain, UK, Festival of NewMR 2016
Thank You!
Using research for more than insightCarley Fain, UK, Festival of NewMR 2016
Q & A
Carley FainShortlist Media
Ray PoynterThe Future Place
#NewMR 2016 Sponsors
Media Partner GreenBook