2016 APRIL

67,76 RONBEST OFFER

CONSUMER BASKET SM

2016 APRIL

11 TOP PRODUCTS*:

• RICE (1KG)• SPARKLING WATER (1L)• FLOUR (1KG)• MILK(1L)• CORN FLOUR (1KG)• MARGARINE(1KG)• EGGS• BONELESS CHICKEN BREAST (1KG) • TELEMEA(1KG)• SUNFLOWER OIL (1L)• SUGAR (1KG)

(* KG/L- UNIT PRICE)

2016 APRIL

PRODUCTS BILLA CF MRK MEGA PROFISPARKLING WATER 0,38 0,99 0,64 0,99FLOUR 1,89 2,19 1,49 3,15SUGAR 2,49 2,59 3,17 2,59SUNFLOWER OIL 3,99 3,99 5,84 5,99RICE 5,45 5,79 6,43 5,79CORN FLOUR 2,79 2,38* 3,69 2,35*MILK 1,99 3,89 3,02 3,79MARGARINE 5,29 7,4 8,24 4,39WRAPPED TELEMEA 26,71 20,53 21,47 17,47BONELESS CHICKEN BREAST 16,49 17,49 18,99 15,89EGGS 0,29 0,48* 0,78 0,38

TOTAL 67,76 67,72 73,76 62,78BILLA has the least expensive basket in APRIL, with a value of 67.76 RON.

*For the products not promoted in APRIL 2016 we chose the average minimum unit price of that product in 2015, in that specific retailer.

PRICE TABLE: (RON/Kg-L)

If CARREFOUR MARKET would’ve promoted all the analyzed products APRIL 2016, it would’ve had the best basket in toatal amount of 67,72 RON.

2016 APRIL

BILLA CF MRK MEGA PROFI

27%

47%

0%

111%

FLOUR

BILLA CF MRK MEGA PROFI

0%

161%

68%

161%

SPARKLING WATER

SPARKLING WATER (1 L) AND FLOUR (1 KG)

1.49 RON

0.38 RON

2016 APRIL

BILLA CF MRK MEGA PROFI

0%

4%

27%

4%

SUGAR

BILLA CF MRK MEGA PROFI

0% 0%

46%50%

SUNFLOWER OIL

3.99 RON

SUNFLOWER OIL (1 L) AND SUGAR (1 KG)

2.49 RON

3.99 RON

2016 APRIL

BILLA CF MRK MEGA PROFI

0%

6%

18%

6%

RICE

BILLA CF MRK MEGA PROFI

0

0.32258064516129

CORN FLOUR

CORN FLOUR (1KG) AND RICE (1KG)

2.79 RON

5.45 RON

PROFI didn’t promoted

CORN FLOUR in APRIL 2016

CF MRK didn’t

promoted CORN FLOUR

in APRIL 2016

2016 APRIL

BILLA CF MRK MEGA PROFI

0%

95%

52%

90%

MILK

BILLA CF MRK MEGA PROFI

21%

69%

88%

0%

MARGARINE

MILK (1 L) AND MARGARINE (1 KG)

1.99 RON

4.39 RON

2016 APRIL

BILLA CF MRK MEGA PROFI

53%

18%23%

0%

WRAPPED TELEMEA

BILLA CF MRK MEGA PROFI

4%

10%

20%

0%

BONELESS CHICKEN BREAST

BONELESS CHICKEN BREAST (1 KG) & TELEMEA (1 KG)

17.47 RON

15.89 RON

2016 APRIL

BILLA CF MRK MEGA PROFI

0

1.68965517241379

0.310344827586207

EGGS

EGGS (1 PIECE)

0.29 RON

CF MARKET didn’t

promoted EGGS in APRIL

2016

2016 APRIL

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Florentina VasileLeaflet Monitor Director Romaniaflorentina.vasile@hiper-com.com+40 (0) 743 216 282