SADIA’S COLLECTION (FASHION DESIGNER )

GROUP MEMBERS

Mehrunissa Jalil -10539 Muhammad Mustafa Saeed-10756 Muhammad Yaseen Jamal – 9943 Hasan Rizvan- 12470 M.Ali-

PROJECT LAYOUT

Background Research Hypothesis Questions Data Analysis Introduction About the Company

MANAGEMENT QUESTION

Why you started this business (your aim)? Who are your customer? What is your segment? What is your Marketing strategy ? Tell us about your product and consumer.

HYPOTHESIS

Female consumers will be more inclined to prefer brand name merchandise over generic products.

QUESTION

Quetionnaire.doc

Sample size We had a survey 50 consumer for our research

SADIA’S COLLECTION

INTRODUCTION

A fashion clothing brand for a woman & girls Founded in 2012 Ready -To -Wear dresses They believe in setting trends rather than

following them Believes in Innovation

MARKETING MIX:PRODUCTS

Kurtaa. Scarf’s Churidar pajamas Fitted straights paints Shawls

PRICE Kurtaa price starts from

Rs.1500 to Rs.4000,It depends on the design & quality

Scarf’s prices are fixed that is Rs.500

Churidar pajamas price Starts from Rs.1000 to 1500

Fitted straight paints price starts from Rs. 1200 to Rs. 2000

Shawl price Starts from Rs. 1500 to Rs.3000

PLACE

Sadia’s collection is located in Adamjee Nagar, Karachi.

Presently there is only one outlet.

Second outlet is shortly opening in Park Towers Shopping Mall ,Karachi.

PROMOTIONCOMMUNICATION STRATEGIES

• Alert-based communications

• Register Account

• Web sites for customers

• SMS ALERTS

• Social Media (Face book Page)

COMPETITOR

It’s a new brand & is on the performance stage on brand equity model

Many small competitors nowadays

Main Competitors are: Ego , Naina’s & Sanaullah

POINT OF DIFFERENCES

Provides beautiful and trendy casuals, formals ready to wear outfits and always been

providing the ladies with something that they would love to wear and it enhances their

image at reasonable price.

TARGET AUDIENCE

Gender Female

SEC A,B & C(upper)

Age Above 18

Thinkers

Believers

Innovators

Achievers

Strivers

Experiences

Makers

Survivors

High ResourcesHigh Innovation

Low ResourcesLow Innovation

Ideals Achivem. Self Expr.

Values and Lifestyles (VALS) System

These types of consumer will be targeted for the

Sadia’s Collection

fashion clothing

VALUES Make you (consumers ) feel Attractive, smart

enhance your beauty and look, and gives you quality of product with value

PSYCHOSOCIAL CONSEQUENCES

Stauts Consious, create an Image, follow latest trends

FUNTIONAL CONSEQUENCES

Quality , fitting

ATTRIBUTES:

Is the variety of new dresses, Color , stitching

MEA

NS

EN

D C

HA

IN M

OD

EL

MARKETING IMPLICATION

Increasing Competition- More local outlets Price -Prices are increased Quality -Difficult to compete on quality Consumer Preferences - Changing day by

day Variety Seeking - Consumer are more

variety seekers

SIMILARITIES AND DIFFERENCES OF CONSUMERS

Similarities Working Women Socializing

CONT…

Difference Usage Pattern Cultural Values Disposable Income Education

TEXTILE VALUE CHAIN

Purchase of unstitched Clothes:

Designing

Pricing

Displaying and Selling

DDM

Peripheral Route ( According to our Consumers )

According to the consumers feedback we studied that they are low involved in purchasing of the cloths from the fashion designer outlet.

RECOMMENDED MARKETING STRATEGIES

Local Cable Commercials Advertising Magazines Ads Newspaper Ads Exhibitions

RECOMMENDATIONS

Unstitched Clothes Below 18 Online Delivery Communications Strategies as recommended

above