Post on 12-May-2015
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Extending Your Reachwith Branded Content
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The Meredith Women’s NetworkThe Leading Publisher of Branded Sites, Delivering Exceptional Experiences Around Home, Family and Lifestyle
The Better Homes and Gardens NetworkBetter Homes and GardensBetter RecipesMixing Bowl
The Real Girls NetworkDivine CarolineFitnessMoreLadies’ Home Journal
The Parents NetworkParentsAmerican BabyFamily Circle
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Better Homes and Gardens Better Recipes Mixing Bowl
The Better Homes and Gardens NetworkWhere Life Happens
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Parents American Baby Family Circle
The Parents NetworkKeeping Moms Connected, Crib to College
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Divine Caroline More Ladies’ Home Journal Fitness
Real Girls NetworkFor the Gamma Lifestyle
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The Meredith Women’s NetworkHigh Engagement at Great Scale
• Coverage
• Composition
• Passion
• Engagement
• Impact
Leveraging Our Brandswith Top-Quality Content
• Licensed Content builds Web ROI– Dynamic content = Unique Visitors– Increase engagement on their sites = Time on Site– Build loyalty and stickiness = Repeat Visits– Custom content & tools = Registrations and Lead-Gen– Email campaigns drive CRM = Open Rates & CTR
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Content Licensing
We value our content– The Better Homes and Gardens brand is a trusted source of advice
through all stages of consumers’ life—from inspiration and product selection to execution
– Editorial insights and expertise–Our websites reach more than 15 million people monthly– We publish more than 88 magazine issues in the Home category– More than 40 content development experts with up to 35 years of experience
– Ongoing connection with in-market consumers via consumer panels, syndicated and proprietary research, and online communities
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Content Licensing
• Licensing details– A specific period and price: usually 1-, 2-, or 3-year term– Content from across Meredith: can be branded or unbranded– Content types: articles, photos, videos, recipes– Tools: some stand-alone tools that build audience engagement
• Value exchange– Revenue– Magazine subscriptions– Traffic back to our sites– Registrations & Email subscriptions
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Selected Case Studies
AT&T Goal: engage 7 million subscribers
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Kimberly-ClarkHuggies Baby Network: relate to moms
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SearsManage My Home: help customers engage
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Meredith Content Builds Engagement
Better Homes and Gardens: BHG.com
•One of the most-recognizedlifestyle brands
•Trusted name and content•Tested and vetted by experts•Thousands of articles, many
with photographs
URL: http://www.bhg.com/homekeeping/buying-guides/how-to-buy-big-ticket-items/selecting-a-refrigerator/
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Editorial articles – BHG.com
• All edited and created in Web-friendly format
• Topics that are relevant:– Small Remodeling Projects
that Add Value to Every Room– Budget Advice for Kitchen
Remodels – "Must Have" Kitchen Features – Go Green in the Kitchen
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Better Homes and Gardens: BHG.com
•Tested recipes from Test Kitchen experts
•Thousands of tagged recipes–Main dishes–Side dishes–Desserts–Appetizers
•Most recipes have photos–Nutritional analysis–Method
•Food articles
URL: http://www.bhg.com/home-improvement/kitchen/gallery/small-kitchen-update/
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Better Homes and Gardens: Slide Shows
• Thousands of beautiful 4-color images• All rights owned by Meredith• Visual way to get many ideas,
packaged in timely ways• High engagement by users
URL: http://www.bhg.com/decorating/room/kitchen/
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Better Homes and Gardens: Videos
URL: http://www.bhg.com/videos/m/21945655/pro-appliances-go-mainstream.htm#q=kitchen
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Parents and American Baby: Parents.com
•The most trusted namesin pregnancy & parenting
•Quality editorial vettedby experts
•Personal interactive toolsat every stage
• Vibrant community that is mom-to-mom
URL: http://www.parents.com
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46 Content Destinations for Every Lifestage
• Includes vertical sites in:– Recipes– Scrapbooking– Kitchen, Bath & Remodeling– Diabetic & Heart Health– Quilting
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How to Get Started
• Our editorial team would sit down with your team to identify the content opportunities aligned with the strategy;
• Establish metrics of success;• We would recommend an initial list of engaging content for launch;
– Existing content assets– New, custom content, if applicable– Identify a content refresh cycle – frequency of updates
• We deliver the content in an appropriate format– Word– XML feed
• Monthly status updates to check traffic patterns, consumer interest, and new content ideas
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Meredith Content Generates Revenue
Paid Services“Decorating Inspiration”
• $19.95• 3 months• With subscription
to BH&G magazine• Can be private-
labeled for clients
Premium ServicesBHG Life in Photos
• Photo expression• Cards, calendars,
greeting cards• Wedding
announcements• Baby
announcements
Premium ServicesOn BHG.com: “BHG Life in Photos”
• Photo service• Printed goods• Scanning services• DVD making
services• Personal services
Premium ServicesPersonal Fitness Planner
• Fitness service to relaunch
• 1-month $5.99• 3-month: $17.97
Shop BHG.comStores
• 200,000 products• Top categories:
bedding, bath, pets, décor
• Ave. order: $90• Also on Parents,
LHJ, Fitness
Premium ServicesBH&G Garden Club
• Garden: $9.95• Access to editors
in live chats– June 4, July 2
• Email updates• PDF newsletter
downloads• Store discounts
Premium Services“Inner Circle”
• Quilting: $63.95• Book, calendar,
bag, emails and product sampling
Thank You
Dave KurnsDirector of Business Development
david.kurns@meredith.comP: 515-284-3735C: 515-480-3160
Twitter: @davekurns