BuzzSumo for Tech Savvy Realtors

WEBINAR

BuzzSumo for Tech Savvy Realtors

Boost Your Marketing Effectiveness by Using Data to Inform Your Content Strategy

Susan MoellerBusiness Development

Manager @susancmoeller

susan@buzzsumo.com

Content Marketing is...

www.buzzsumo.com

“A strategic approach, focused on ● Creating and distributing content that is

○ Valuable○ Relevant○ Consistent

● In order to attract and retain○ a clearly defined audience and

● In order to drive profitable customer action.”

ContentMarketingInstitute.com

Key steps to Effective Content Marketing

Research Amplify Monitor

Think of yourself as a broader resource. Ask, what things are my clients interested in, besides buying or selling a house?

How can I provide them with that information?

ie...Dustin Brohm’s site:searchsaltlake.com

Content is amplified in two ways:● Links ● Shares

AmplifyMonitor

People like to share and link to content that is interesting and

informative more than they share and link to corporate or

listing content.

Difference in shares and links for content that includes listings and content that is broader in nature:

How do you find content

ideas?

Use BuzzSumo to identify the content that is resonating with your audience.

Search by domain for your site, your competitors’ sites and other industry leaders.

Search by topic to refine your ideas and find formats and headlines.

I.e. Most shared content from Zillow

Terms that occur frequently in Zillow’s viral headlines

how 35

5 22

3 21

tips 16

estate 16

when 11

why 11

10 10

best 10

mortgage 10

market 10

what 10

Keep lists short

How to posts work well

Consider a why post

Try a tips post

Talk about mortgages--influencer op?

I.e. Most shared content about home buying

Leverage these ideas for your own site.

Popular themesPopular topicsPopular formatsCan you:● Add a visual?● Publish a contrary

opinion?● Change the format?● Adapt for your local

market?

Types of content to consider

Use headlines to increase shares

1. The Most Important Home Buying Advice You'll Never Hear From a Realtor

2. Virtual Reality revolutionising home buying experience | Do Big Stories | ET CIO

3. Home Buying Festival 2016 by Magicbricks4. Worst Home-Buying Advice Ever5. Home Buying Affordability Checklist - 99acres.com6. 9 Home-Buying Myths You Need to Stop Believing7. 'For some, crime is the most realistic chance of owning a home,

buying a car or having a family'8. A Sneak Peek at the Home Buying Trends That Will Shape 20179. How Single Women Are Changing the Home Buying Market10. Tampa couple sues Davis Islands home owners, neighbors after

racially charged home-buying dispute11. Trulia’s Sanity-Saving Home Buying Process Checklist — Real

Estate 101 — Trulia’s Blog12. Home Buying 101: Preparing to Buy Your First Home -

DreamCasa.org

Emotional Content

Content Element

Topic Element

Format Element

Promise Element

Repurpose your own content

Great post could be a webinar, with an influencer, for added impact.

Repurpose your own content

Great events can become great blog posts!

Quote Influencers, tag them when you share the post.

Repurpose your own content

Great events can become great blog posts!

Curate Content

Summarize and contextualize another post

Summarize Industry ContentWrite a trends post for a day or week

Leverage local content

Leverage local content

Local Summary!

Building an email list.

Find out what works

on Facebook.

Share great stuff with your fans!

What about Pinterest?

Identify opportunities

Build boards around popular content.

Questions?

susan@buzzsumo.com

Thank you.