COST-BENEFIT ANALYSIS Hard evidence for the soft approach ECOMM 2015 Hard evidence.

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ECOMM 2015 Hard evidence

COST-BENEFIT ANALYSISHard evidence for the soft approach

HOW TO SPEND YOUR MONEY EFFECTIVELY?

A cycle bridge?

A parking garage?

Mobility management?CARE?

ADVANTAGES COST-BENEFIT ANALYSIS• Make subjectieve arguments objective

• Substantiate your choices

• Express apples and oranges in one unit (monetary wealth effects); Pro and cons at a glance

• Tackle ‘no go’-ideas in an early stage

• Support optimalize, prioritize and order

• Show which party has the benefit of the measure and which party bears the costs

• Show uncertainties and risks

FEAR OF CBA

Expensive

FEAR FOR CBA

Poltics fear ……. technocracy takes over

WIKKEN EN WEGEN (DELIBERATING AND WEIGHING)

Advantages of CBAWithout the disadvantages

www.wikken-wegen.nl

RESULTS OF CBA WITH MM

• Investing in Mobility Management has in almost all cases involved a very positive CBA result

• Shift car to bike:Inside built-up area gain €0,41 per kmOutside built-up area gain €0,07 per km

• Shift public transport to bike:Inside built-up area gain €0,51 per kmOutside built-up area gain €0,47 per km

• Might be even more (health effects underestimated)

CBA-BICYCLE-TOOL

Traffic safety

Air pollution

Subsidies and taxes

Life expectancy

Productivity

Network effects

Shift car to bike Shift bus to bike Shift car to bike Shift bus to bike

Built-up area Outside built-up area

APPLIES TO ALL KINDS OF MM

• Avoiding peak traveling (spitsmijden)

• Teleworking

• Park and Ride and Park and Bike

• Chain transports

• ….

THE CHALLENGE

• How to use CBA to persuade politicians and citizens about the advantages of Mobility Management

• Are you persuaded?

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