Create Open Data withGoogle AnalyticsOpen Data Day 2019

3/2/2019

Introduction

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“Edmonton is experiencing transformative growth, and we believe the tools and resources Grow with Google offers will help citizens throughout the area develop new skills and grow their businesses.”https://events.withgoogle.com/join-google-in-edmonton-alberta/faqs/

Grow with Google

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https://grow.google/intl/ALL_ca/

Outline1. Analyze data with Google Analytics2. Visualize data with Data Studio3. Export data with Google Sheets Add-On4. Automate with Google Apps Script

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1. Analyze Datawith Google Analytics

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Google Analytics Demo Accounthttps://analytics.google.com/analytics/web/demoAccount

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Google Analytics Reports

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Example Report: Device CategoryAudience > Mobile > Overview

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Edit GA ReportExample: Change date range

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Visualize GA ReportSelect dimension(s) > Plot Rows

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Edit GA ReportExample: Add Secondary dimension

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Export GA Report

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2. Visualize Datawith Data Studio

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Data Studiohttps://datastudio.google.com/data

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Authorize Google Analytics

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Connect to Google AnalyticsDemo Account > Google Merch. Store > Master View

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Create Data Studio Report

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Customize Report: Add Chart

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Example Chart: Device Category

DATATime Dimension

= Month of YearBreakdown Dimension

= Device CategoryMetric

= Sessions

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Edit DS ReportExample: Add date range

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Filter ChartAdd Filter > Create Filter > Save

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View DS Report

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Download DS Report

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3. Export Datawith Google Sheets Add-On

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Get Google Sheets Add-Ons

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Select Google Analytics Add-On

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Create New ReportAdd-ons > Google Analytics > Create new report

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Account = Demo AccountProperty = Google Merch. StoreView = Master View

Metrics = Users, SessionsDimensions = Device Category, Browser, Operating System

Create Report

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Start Date = 2018-01-01End Date = 2018-12-31

Order = -ga:users

Spreadsheet URL = copy the url of the current spreadsheet

Configuration Options

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https://developers.google.com/analytics/devguides/reporting/core/v3/reference#filters

Configuration Options: Filters

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Example:ga:deviceCategory==desktop

Configuration Options: Filters

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Run Report(s)Add-ons > Google Analytics > Run reports

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Schedule ReportsAdd-ons > Google Analytics > Schedule reports

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Schedule Reports Settings

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Export ReportsFile > Download as

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4. Automatewith Google Apps Script

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New > More > Connect more apps

Connect Apps to Drive

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Filter or search Apps > Connect

Find Google Apps Script

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New > More > Google Apps Script

Create GAS Project

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Create GAS Project in SheetsTools > Script editor

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Write Script to Create Chart

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Debug & Run Script• Save script• Select function• Click bug icon to debug• Click the play icon to run

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Copy & Edit Script File

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Edit Script File

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Create Custom Menu

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Add Trigger

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Run function = onOpenEvent source = From spreadsheetEvent type = On open

Edit Trigger Settings

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Wrap-Up

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ResourcesGoogle Apps Help• Analytics: https://support.google.com/docs/topic/9054603• Sheets: https://support.google.com/docs/topic/9054603

Scripts Tutorials• GAS: https://developers.google.com/apps-

script/articles/tutorials• Codecademy – JavaScript:

https://www.codecademy.com/learn/introduction-to-javascript• W3schools – JavaScript: https://www.w3schools.com/js/

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Sam HamiltonWeb Services LibrarianEdmonton Public LibrarySam.Hamilton@epl.ca

Open Data Teamopendata@epl.ca

Thank You!

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